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The Paper Store West Hartford, CT Focus Group Survey
1.
Can you share your age range?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
2.
Can you share your relationship status?
Single
Committed
Married
Other
Prefer not to say
3.
Do you have children?
Yes
No
Prefer not to say
4.
If so, what is the age range?
Under 5
6-10
11-15
16-20
21+
Prefer not to say
5.
Are you familiar with any of the following brands? (check those that you know)
The Paper Store
Uncharted
Gifts and More
I am not familiar with any
6.
In the past 12 months, have you shopped in person at The Paper Store / Uncharted / Gifts and More?
Yes
No
Unsure
7.
If so, how often would you estimate that you shop at The Paper Store / Uncharted / Gifts and More?
A few times each month
About once a month
Every few weeks
Once or twice in the past 12 months
8.
Thinking about your last visit(s), were you shopping primarily to (check all that apply):
To buy gifts for others
To buy things for yourself
9.
Which of the following have you purchased at the store in the past 12 months? (check all that apply)
Greeting Cards
Gift Wrap / Party Supplies
Jewelry or Accessories
Apparel
Home / Lifestyle
Beauty / Bath & Body
Candy / Snacks
Toys
Stationery / School Supplies
Other
10.
Are you a Hallmark Gold Crown member?
Yes
No
I don't know
Would rather not say
11.
Do you, or does anyone in your household, work in any of the following industries? (check all that apply)
Market Research
Advertising or Marketing
Retail Stores (gift/card/stationery)
Greeting Card Companies (e.g., Hallmark, American Greetings)
Journalism or Media
12.
Have you participated in a focus group or paid research interview in the past 6 months?
Yes
No
Prefer not to say
13.
What is your full name?
14.
What is the best email to contact you?
15.
What is the best phone number to contact you?
16.
What is your zip code?
17.
If you were selected, are you available to participate in an evening focus group on October 21st at 7:00pm?
Yes
No
Prefer not to say