Please answer the following questions based on your current understanding of the concepts that will be taught in this learning experience. The results of this survey are confidential and will only be used to compute knowledge gain scores for students participating in this learning experience.

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* 1. Please indicate the JA Area you are served by:

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* 2. What are the first three letters of your FIRST NAME?

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* 3. What are the first three letters of your LAST NAME?

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* 4. In what MONTH were you born?

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* 5. On what DAY of the month were you born?

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* 6. What is the name of your teacher, volunteer, or instructor?

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* 7. Please indicate your level of agreement with the following statements.

  Strongly disagree Mainly disagree Somewhat disagree Somewhat agree Mainly agree Strongly agree
I have hope in my financial future.
I have confidence that I can succeed in my future workplace.
I am motivated to pursue my educational and/or career interests.
I can see how education will help me be successful in the future.
I know how to set personal financial goals for myself.
I know how to explore entrepreneurial possibilities.
I know how to explore potential careers.

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* 8. What is the definition of market research?

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* 9. Which of the following is NOT one of the six steps in the market research process?

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* 10. Which of these is NOT a method of obtaining new market research data?

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* 11. Why is it important to conduct a survey with a representative sample?

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* 12. Which of these is NOT an element of a market research report?

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* 13. A men's clothing store is experiencing a significant decline in sales. What would be the most valuable type of research for the store to conduct to determine why?

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* 14. Which of the following is considered quantitative research?

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* 15. Which of the following is NOT considered qualitative research?

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* 16. If you wanted to know what consumers spend their money on, which of these would you refer to?

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* 17. How do marketers begin the market research process?

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* 18. A company seeking to find out why its customers have abandoned it in favor of a competitor should put together a research plan focusing on what type of research?

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* 19. For which of these purposes is qualitative research most useful?

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* 20. Which of these is NOT a potential resource for market researchers?

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* 21. What is the purpose of a case study?

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* 22. What interviewer characteristic is NOT key to conducting an interview that generates valid data?

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* 23. Why is Johnson & Johnson's response to the Tylenol crisis of 1982 considered so successful?

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* 24. Companies that successfully overcome an image problem often share what factor?

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* 25. Why would a company's market research include examining the past?

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* 26. Which of these is NOT a reason a company might conduct market research?

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* 27. What is the purpose of a marketing plan?

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* 28. If you were going to launch a new product into an established marketplace, what would be your first step in creating a marketing plan?

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* 29. Once completed, what happens to the marketing plan?

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* 30. Which of these is NOT a reason to develop a marketing plan?

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* 31. What is included in the market snapshot section of a marketing plan?

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* 32. What do the elements of a marketing plan combine to do?

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* 33. Which of these is NOT an element of a marketing plan?

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* 34. What is a market strategy?

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* 35. What are metrics?

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* 36. Which of these is NOT part of a Product Description for a marketing plan?

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* 37. Why do companies develop marketing plans?

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* 38. In SWOT Analysis, which elements are part of the company's internal makeup?

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* 39. What are SMART marketing objectives?

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* 40. What is a marketing strategy?

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* 41. How do you create a budget for a marketing plan?

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* 42. Which of these is NOT one of the main factors that contribute to how marketing funds can be spent?

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* 43. What is NOT an impact of monitoring and tracking marketing activities?

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* 44. What is the formula to determine Customer Acquisition Cost?

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* 45. What are Key Performance Indicators?

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* 46. Selling is one of the functions of marketing. Where does it fall in the marketing process?

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* 47. What is NOT a part of selling?

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* 48. Which of these is NOT an aspect of the sales process?

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* 49. The role of the marketing department and sales department is similar in which way?

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* 50. Which of these is NOT a major force influencing the purchase decision?

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* 51. What is the definition of retail marketing?

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* 52. Which of these is NOT one of the significant changes in the retail environment to have occurred within the past two decades?

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* 53. How did Walmart's growth patterns relate to their logistical practices?

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* 54. Which of the following is NOT a characteristic that will make a difference in a retail store's success?

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* 55. Which of these is NOT an element of online marketing?

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* 56. If someone clicks on an online ad, how could a marketer increase the chances of a purchase?

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* 57. What is one way social media is NOT used for online marketing?

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* 58. What is search engine optimization?

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* 59. In 2016, Internet sales accounted for approximately what percentage of U.S. retail expenditures?

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* 60. B2B (business-to-business) e-commerce _____.

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* 61. Which of the following is NOT a function of B2B products and services?

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* 62. What is the primary method used to market to other businesses?

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* 63. How do companies use the Web and social media in B2B marketing?

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* 64. Which of these is closest to the anticipated growth rate for employment of advertising, promotions, and marketing managers in the United States through 2024?

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* 65. Which of these is NOT a valuable source of information about available jobs?

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* 66. What plays the largest role in giving a company a winning culture and makes it stand out?

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* 67. Which of these is NOT an area where marketing consultants are often utilized?

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* 68. Which skills are most useful for a career in global marketing?

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* 69. Which of these titles refers to a job overseeing market research that helps guide a brand's marketing strategies?

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* 70. Which of these titles refers to a job developing story ideas to pitch to journalists and the media?

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* 71. Which of these jobs is more likely to require a college degree?

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* 72. Which of these is NOT true about a career in sales?

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* 73. Which of these is NOT a job responsibility found in retail sales?

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* 74. Which of these is NOT an important part of preparing for a face-to-face job interview?

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* 75. Why do employers attend career fairs?

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* 76. What is NOT material a company attending a career fair would typically bring?

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* 77. Why should a prospective employee research companies in attendance at a career fair before they go?

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* 78. Which of these is NOT a question a prospective employee would typically ask employers at a career fair?

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* 79. When does the customer experience begin?

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* 80. Which statement is NOT true of the customer experience?

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* 81. Which is true of businesses with highly satisfied employees?

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* 82. What is the best way to find out whether a business is meeting its customers' and its employees' needs?

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* 83. Why is a survey an effective tool for a business?

Thank you for participating!

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