Please answer the following questions based on your current understanding of the concepts that will be taught in this learning experience. The results of this survey are confidential and will only be used to compute knowledge gain scores for students participating in this learning experience.

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* 1. Please indicate the JA Area you are served by:

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* 2. What are the first three letters of your FIRST name?

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* 3. What are the first three letters of your LAST name?

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* 4. On what DAY of the month were you born?

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* 5. In what MONTH were you born?

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* 6. What is the name of your teacher, volunteer, or instructor?

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* 7. Please indicate your level of agreement with the following statements.

  Strongly disagree Mainly disagree Somewhat disagree Somewhat agree Mainly agree Strongly agree
I have hope in my financial future.
I have confidence that I can succeed in my future workplace.
I am motivated to pursue my educational and/or career interests.
I can see how education will help me be successful in the future.
I know how to set personal financial goals for myself.
I know how to explore entrepreneurial possibilities.
I know how to explore potential careers.

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* 8. When does good marketing begin?

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* 9. Which of these is NOT one of the seven marketing functions?

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* 10. What makes an effective marketing slogan?

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* 11. What are some jobs you would find in the marketing function selling?

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* 12. What is an activity you would find in the marketing function product & service management?

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* 13. What is another term for marketing communication channels?

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* 14. Which of the following are communication channels?

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* 15. Which of the following communication channels was widely used prior to 1850?

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* 16. What is the origin of the saying "The medium is the message"?

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* 17. Which of the following is NOT a common demographic trait?

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* 18. Which of the following marketing messages focuses on the benefits of the product?

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* 19. What are the features of a product?

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* 20. What makes consumers more likely to buy a product?

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* 21. What is a "need?"

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* 22. Which of the following form the "needs" in Maslow's Hierarchy?

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* 23. Which of these is considered an unethical marketing practice?

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* 24. Why might a company behave unethically?

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* 25. What is a potential repercussion for a company that makes inaccurate marketing claims?

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* 26. Why would companies pay to have a seal of approval on their products?

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* 27. When using sponsored content, which of the following must a company do?

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* 28. What activities does the buying-decision process encompass?

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* 29. What is a reason why an impulse purchase placement might NOT be effective?

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* 30. Which of these is NOT a method consumers use to gather information about a potential purchase?

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* 31. What is the foundation of brand loyalty?

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* 32. Which of the following is NOT a reason a purchase can be defined as low-involvement?

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* 33. What is the definition of a market segment?

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* 34. What is one reason that marketers seek to understand their target markets?

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* 35. Which of these is NOT one of the five market-segmentation tools?

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* 36. What is one advantage of developing a persona?

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* 37. When marketers decide which media to use to reach their target market, what role does market segmentation play?

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* 38. What is the definition of motivation from a marketing standpoint?

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* 39. Which of the following is NOT one of the four factors that influence consumer behavior?

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* 40. Which of the following are elements of the cultural factor of consumer behavior?

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* 41. Which of the following is NOT a consideration when marketing to an international market?

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* 42. Why do marketers look at consumer attributes and influences in overlapping ways?

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* 43. How do companies make marketing decisions about their products, such as pricing or selecting a celebrity spokesperson?

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* 44. Which of the following is NOT an example of primary research?

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* 45. What do marketers do with secondary research?

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* 46. What is one type of information about customers that can be derived from their e-commerce activity?

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* 47. What is the definition of the term data mining?

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* 48. Which of these is NOT one of the 4 P's of the marketing mix?

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* 49. What do the 4 P's represent in marketing?

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* 50. What is product development?

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* 51. Which of the following are examples of consumables?

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* 52. What is a product life cycle?

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* 53. What is meant by the term place in the 4 P's of the marketing mix?

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* 54. Walmart is an example of which type of distribution?

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* 55. A flowchart illustrating a path from manufacturer to market includes which of the following elements?

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* 56. Where would you expect to purchase cosmetics and personal cleansers?

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* 57. Marketing channels are also known by what name?

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* 58. What differentiates price from the other elements of the marketing mix?

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* 59. Which of these is NOT a major factor considered when pricing a product?

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* 60. Which of these conditions would be most likely to lead marketers to lower their price?

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* 61. What impact can knowledge of competitors' pricing have on a company's own pricing decisions?

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* 62. Which type of discount is often used in selling automobiles?

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* 63. Which of these is NOT a form of promotion in the marketing mix?

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* 64. How does a company justify the cost of conducting product promotions?

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* 65. Why do companies conduct promotions?

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* 66. Which of the following can affect how a culture changes over time?

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* 67. Religion, language, and class structure are considered to be _____?

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* 68. Why does McDonald's offer different food choices in different cultures?

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* 69. Which of the following can have strong cultural references that marketers should be aware of?

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* 70. Why did UPS change the color of its trucks in Spain from their traditional brown?

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* 71. Which of these is NOT one of the top five countries importing U.S. products?

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* 72. What is the largest company in the world?

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* 73. How does the Internet make global marketing easier?

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* 74. Would it be wise for a company to use the same slogan in every market around the world?

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* 75. How are mobile phones used by marketers in the global marketplace?

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* 76. Why are stakeholders important to companies?

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* 77. How did the introduction of "New Coke" in 1985 involve Coca-Cola's customer stakeholders?

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* 78. Which of these are NOT stakeholders in a company?

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* 79. How do companies build stakeholder engagement?

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* 80. Which of these is NOT a potential benefit to companies of having strong stakeholder engagement?

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* 81. Which of these is NOT an advantage generally sought by a competitor over other companies?

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* 82. What is it called when companies offer more and more product for sale at once to increase sales and compete in a market?

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* 83. Why did Walmart and Amazon compete so aggressively on pricing for bestsellers in 2009?

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* 84. Who made the following statement: "This business is intensely, vigorously, bitterly, savagely competitive?"

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* 85. A company in which market position generally differentiates its products to retain higher profits and usually does NOT compete head-to-head with others in its category?

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* 86. Building a brand is best described as _____.

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* 87. Which activity would be an example of strategic messaging for a new toy business?

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* 88. Which list contains the correct elements of the branding process?

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* 89. What part of the branding process relies on factors internal to an organization?

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* 90. Which statement describes the relationship between branding and achieving goals?

Thank you for participating!

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