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Regional Tourism Product & Experience Inventory and Asset Index Project
Tourism Operator Intake Survey

Your Voice Shapes the Future of Our Tourism Destination

Your participation in this survey is critically important to the future growth, competitiveness, and sustainability of our region’s tourism economy, as we gather and analyze the region's situational and product snapshot.

We recognize that this survey requires a thoughtful investment of your time. We sincerely appreciate your commitment to contributing to a stronger, more competitive, and more resilient tourism ecosystem in RTO3.

Purpose
The insights you provide will directly shape regional tourism product development planning, strategic priorities, investment decisions, and industry advocacy efforts. This is more than a survey, it is your opportunity to ensure that your tourism products and experiences, your current business realities and readiness, and your future growth opportunities are reflected in the strategic direction of our destination. This intake survey enables us to build a current, comprehensive region-wide inventory of tourism products and experiences across Hamilton, Halton, Brant, Six Nations of the Grand River, and Mississaugas of the Credit First Nation.

The information you share will strengthen regional storytelling, inform product and experience development, guide marketing efforts, support industry capacity building, and underpin long-term destination planning, ensuring the full breadth and depth of what our region offers visitors today is accurately represented and strategically positioned for tomorrow.

This is not an evaluation. The intent is to showcase what exists, better understand our collective strengths, and identify opportunities to grow and strengthen the visitor experience across the region.

Why participate?
By taking part, you are contributing to a shared picture of our tourism landscape and helping shape how the region evolves.

Your Input Helps Us:
1. Strengthen our competitive position in key markets
2. Showcase what visitors can experience right now across the region
3. Ensure your business is reflected in regional marketing and storytelling
4. Identify gaps and growth opportunities
5. Inform product development, clustering, and corridor strategies
6. Support itinerary building and travel trade readiness
7. Gain a better understanding of business operations and in-market experiences offered across the region
8. Align industry efforts and strengthen partnerships
9. Guide long-term planning, investment, and capacity building
10. Directly hear from you, the tourism business operator and evaluate opportunities on your behalf

Who should participate?
If you offer a visitor-ready tourism product or experience that is currently available, we invite you to participate.

This survey is open to all tourism operators across Hamilton, Halton, Brant, Six Nations of the Grand River, and Mississaugas of the Credit First Nation

What to expect
Time to complete: Approximately 15–20 minutes (depending on the number of experiences you wish to share)
Use of information: Collected into an internal regional inventory to support collaboration, planning, and promotion

By submitting this survey, you agree that your responses may be used to inform regional tourism planning, strategy development, reporting, and stakeholder engagement. Responses will be analyzed in aggregate form and individual information will not be attributed without prior consent.

Thank you for playing an active role in shaping the future of a tourism destination that belongs to all of us.
1.Business Name
2.Operating As (Only if it applies)
3.Primary Contact Name (First and Last)
4.Title
5.Contact's Email Address
6.Business Phone Number
7.Business Website Address
8.Social Media Handles
9.Location of Your Operation (Municipality, City, Territory, Town)
10.Sub-Region of Operation
11.What are your top target demographics segments that you attract/serve?
12.We are committed to understanding and celebrating the diversity of tourism businesses across the region. The following question is optional and is intended to help us better support, represent, and amplify diverse-owned and -led businesses in regional destination development planning, product development, capacity building, marketing, funding advocacy, and partnership development.

Your responses will be reported in aggregate and individual information will not be publicly attributed without your consent.
Is your business majority owned and/or led by individuals who identify with any of the following communities? (Select all that apply)
13.What category best describes your tourism sector? (Select all that apply)
14.Target Audience - as it aligns with Destination Canada's Traveller Segmentation (Select all that apply)
15.Your Top 3 In-Market Product/Experiences Offered/Serviced (Please list just the titles, in order from Experience#1 , Experience #2, and Experience #3)
Experience #1: Provide a brief description of your experience (50–100 words)
(Cut and Paste from your website if it makes it easier)
16.Experience #1: What makes your experience unique or memorable?
17.Experience #1: Primary visitor activities offered (Select all that apply)
18.Experience #1: Seasonality (Select all that apply)
19.Experience #1: Typical length of experience
20.Experience #1: Average adult price range charged, per person
21.Experience #1: What is your operating capacity, per experience (min/max)?
22.Experience #2: Provide a brief description of your experience (50–100 words)
(Cut and Paste from your website if it makes it easier)
23.Experience #2: What makes your experience unique or memorable?
24.Experience #2: Primary visitor activities offered (Select all that apply)
25.Experience #2: Seasonality (Select all that apply)
26.Experience #2: Typical length of visitor experience (Select all that apply)
27.Experience #2: Average adult price range charged, per person
28.Experience #2: What is your operating capacity, per experience (min/max)?
29.Experience #3: Provide brief description of your experience (50–100 words)
(Cut and Paste from your website if it makes it easier)
30.Experience #3: What makes your experience unique or memorable?
31.Experience #3: Primary visitor activities offered (Select all that apply)
32.Experience #3: Seasonality (Select all that apply)
33.Experience #3: Typical length of visitor experience (Select all that apply)
34.Experience #3: Average adult price range charge, per person
35.Experience #3: What is your operating capacity, per experience (min/max)?
36.Book-ability - How does your customer book? (Select all that apply)
37.In your tourism ecosystem, do you collaborate with other businesses, organizations, or community partners to deliver or enhance your experiences? If yes, please list the partners and briefly describe the nature of the collaboration.
38.Tell us about your additional in-market experiences that you offer (Please list or provide a link to the page on your website)
39.Do you offer any sustainable(minimizes negative environment and social impacts and supports local wellbeing), responsible (respects culture, nature, destination welfare and communities) and/or regenerative travel (goes beyond sustainability to leave places better than found, and contributes to positive environmental, social, and economic health of a community) experiences? (Select all that apply)
40.Travel Booking Engines: Which system do you currently use to manage real-time bookings and inventory?
41.Does your system allow for mobile check-in or QR-code scanning check-in?
42.Accessibility and Inclusion - Which accessibility features do you currently offer?
43.In delivering your experiences to visitors, are different languages supported (spoken, written, or guided)?
44.Market readiness in Travel Trade - Do you currently work with any of the following? (Select all that apply)
45.Which Online Travel Agencies (OTAs) do you currently use to distribute or sell your experiences? (Select all that apply)
46.Do you have a pricing structure for Travel Trade? (Select all that apply)
47.Which markets do you currently serve? (Select all that apply)
48.Would you like to know more about being Export-Ready to attract the International and Domestic Inbound market?
49.What types of support would help you strengthen or expand your tourism offerings and reach new visitor markets? (Select all that apply)
50.Are you planning any new, expanded or enhanced tourism experiences in the next 1–3 years?
51.Do you have any further comments information to share for our RTO3 Regional Tourism Product Inventory and Asset Index Project?
Thank you for your participation!