Market Research:
Podcasts for Local Councils' Communication

We would love to know what you think about councils using podcasts to engage with residents and to keep them informed about community affairs.

Thanks in advance for your time in answering these 10 questions.

Question Title

* 1. How often does your council currently communicate with residents?

Daily

Weekly

Monthly

Quarterly

Annually

Question Title

* 2. What communication methods does your council currently use? Select all that apply.

Newpapers

Social media posts

Website updates

Public meetings

Printed Flyers

Podcasts (video and audio)

Question Title

* 3. How effective do you find your current communication methods at engaging hard to reach residents?

Very Effective

Effective

Neutral

Ineffective

Very Ineffective

Question Title

* 4. If you're a podcast listener, please tell us your favourite podcast.

Question Title

* 5. How often do you listen to podcasts?

Daily

Weekly

Not regularly

I've never listened to a podcast

Question Title

* 6. How familiar are you with councils using podcasts to communicate with residents?

Very Familiar

Familiar

Neutral

Unfamiliar

Very Unfamiliar

Question Title

* 7. Do you think podcasts could be an effective way for your council to communicate with residents?

Strongly Agree

Agree

Neutral

Disagree

I don't have enough knowledge to have an opinion on this

Question Title

* 8. What potential challenges do you foresee in using podcasts for council communication?

Technical know-how

Lack of audience

Time investment

Budget constraints

Content creation/ideas

Other (please specify)

Question Title

* 9. What subjects do you think would be best to cover in a council podcast?

Community Spotlight: Feature a different part of town, local business, or charity/non-profit in each episode. Discuss their history, what they offer to the community and ways residents can get involved or support them.

Meet Your Councillors: Introduce residents to their local councillors. Each episode could focus on one member, discussing their role, responsibilities, vision for the community and ways residents can connect with them.

Local Events and Activities: Provide updates on upcoming community events, such as festivals, council meetings, and recreational activities. Encourage residents to participate and share stories from past events.

Public Services and Initiatives: Discuss the various services provided by the council, including roads, waste management, public safety, benefits and social care. Highlight new initiatives or improvements, and inform residents about how they can access these services.

Environment and Sustainability: Explore local environmental issues and sustainability initiatives. Topics could include waste reduction strategies, green energy projects, conservation efforts and tips for residents to live more sustainably.

Question Title

* 10. Would you be open to exploring more about podcasts as a communication tool in the future?

Yes

Maybe

Market Research:Podcasts for Local Councils' Communication

Question Title

* 1. How often does your council currently communicate with residents?

Question Title

* 2. What communication methods does your council currently use? Select all that apply.

Question Title

* 3. How effective do you find your current communication methods at engaging hard to reach residents?

Question Title

* 4. If you're a podcast listener, please tell us your favourite podcast.

Question Title

* 5. How often do you listen to podcasts?

Question Title

* 6. How familiar are you with councils using podcasts to communicate with residents?

Question Title

* 7. Do you think podcasts could be an effective way for your council to communicate with residents?

Question Title

* 8. What potential challenges do you foresee in using podcasts for council communication?

Question Title

* 9. What subjects do you think would be best to cover in a council podcast?

Question Title

* 10. Would you be open to exploring more about podcasts as a communication tool in the future?

Market Research:
Podcasts for Local Councils' Communication