Heidi M. Neck, Babson College
Christopher P. Neck, Arizona State University
Emma L. Murray

ABOUT THE BOOK

​Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of examples and cases, from inspiring startups and small businesses to corporations, illustrate how businesses can prosper and create positive impact.

Interested in learning more about this exciting new edition? Please enter your contact information below and we will share the table of contents, more about the authors and draft chapters.

Cheers,
Sage BusinessTeam

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