Union of Concerned Scientists Website User Survey

Survey Questions

The Union of Concerned Scientists (UCS) is about to redesign their website and they want to hear from you! Your thoughts are extremely valuable to this process, as they want to make sure the new website meets your needs and works for you. Thank you for your time!

Question Title

* 1. What is the main reason for your visit today? (select your top three)

Learn more about the Union of Concerned Scientists

Browse for information on an issue or set of issues

Learn more about the scientists and experts who make up the Union of Concerned Scientists

Take a specific action, such as adding my name to a sign-on letter or calling my congressperson

Find press releases and/or media contacts

Learn more about how this organization is applying science to improve racial and economic equity

Access tools and information that will help me become a better advocate

Learn more about the organization's financials

Find policy statements and testimony

Get information on a specific issue

Access and read reports and technical documentation from scientists

Make a donation

Access and read material on blogs

Other (please specify)

Question Title

* 2. How would you describe your relationship to the Union of Concerned Scientists? (select all that apply)

I regularly take online (or offline) actions to support the issues they work on

I’m a donor

I’ve heard of the Union of Concerned Scientists, but don’t have a relationship with them

I’m a strategic/coalition partner

I’ve never heard of the Union of Concerned Scientists

Other (please specify)

Question Title

* 3. How would you describe yourself? (select all that apply)

I’m a scientist and/or technical expert

I support or participate with advocacy groups and/or science-focused organizations

I’m a strategic/coalition partner

I’m a member of the press

I’m a policymaker or staff of a policymaker

I’m just a normal person in the general public

Other (please specify)

Question Title

* 4. Which of the following types of people do you think the website is designed for? (select all that apply)

Members of the general public who don’t yet know much about the specific issues that the organization works on

People who want to take action to support the organization's mission

People who want to give money to support the organization's mission

Scientists, researchers, and experts who want to consume technical content

Members of Congress and their staff

Other (please specify)

Question Title

* 5. What kind of content would you most want to find on a website like this? (select your top three)

Content is not relevant to my needs

Information about UCS experts and links to their work

Videos

Infographics and visualizations that help to break down and explain complicated issues

Scientists’ opinions and short explainers on timely issues in the news (blog posts)

“Fast facts” and background information that quickly explain issues and solutions

Stories and details about the organization’s recent achievements

The organization's podcast

Long-form scientific articles and reports on issues and policy solutions

Opportunities to get involved

Basic information on who the organization is and what they do

Details on financials and how they spend donor dollars

Other (please specify)

Question Title

* 6. What would motivate you to either donate or take an action on this website? (select top 3)

Seeing that they're involved in an issue that’s in the news today

Seeing that they're involved in an issue that is important to me

Seeing a friend share an action via email or social media

Hearing about something that is happening right now where my action or donation can really make a difference

Understanding more about where the organization gets its money from

Seeing how my action is a part of a larger effort to make change on an issue I care about

Hearing more about exactly what my donation will be used for

Seeing a clear explanation of what they're doing and how I can help

Seeing that they have a good rating with organizations like the Better Business Bureau or Charity Navigator

Learning more about the science behind their work

I don’t and won’t donate or take action (tell us why)

Question Title

* 7. What are your biggest frustrations when you visit the UCS website? (select all that apply)

I don’t really get a good sense of how the organization works

Site design is not appealing

Difficult to navigate/find my way around the site to get the information/resources I need

Not enough interactive or multimedia content on the site

Content is not relevant to my needs

There is a lot of information about problems and solutions, but it’s hard for me to tell how I can do something to fix it

Content isn’t technical enough for my needs

Content is too technical

Content is out of date

I’m overwhelmed by the amount of ‘stuff’ on the site

Hard to use on my mobile phone

Other (please specify)