YOUR VIEWS MATTER



Visit Isle of Wight is the partnership body responsible for promoting the development of the visitor economy on the island and champions the interests of all businesses and organisations that have a stake in its long term development.

Visit Isle of Wight is developing proposals to implement a Business Improvement District across the whole island whereby businesses and organisations that derive income from visitors pay a levy which is pooled to fund the delivery of programmes designed to enhance the prospects of the future of the sector.   The requirement to contribute to the levy in the event of a positive result in a ballot will be limited to certain classifications of business whose rateable value is in excess of £7500.

To help us shape this programme, we need your views on what measures are likely to have the greatest impact on growing your business, and how we can keep you informed on our future plans.  Please help us by completing this questionnaire.

* 1. Please tell us the name of your business

* 2. Please tell us your email address so we can keep in touch with you

* 3. Please tell us the name of the person we need to keep in contact with as the BID develops

* 4. Please provide a contact
telephone number for person above

* 5. Which of the following best describes the type of business you operate

* 6. Which of the following districts best describes the location of your principal business location

* 7. Please indicate how important each of the following market segments will be to the success of your business over the next 5 years

  Unimportant Low importance Moderately Important Very important Critically important
Domestic short-breaks (Less than 5 days)
Domestic long holidays (More than 5 days)
Conferences and business travel
Overseas visitors 
Day visitors

* 8. Please indicate how important each of the measures which could be taken to support the development of events and festivals might be to the development of your business over the next 5 years

  Unimportant Low importance Moderately important Very important Critically important
Supporting and developing existing events and festivals
Developing new events and festivals while supporting existing programmes at their current level
Christmas lights and other festive/seasonal thematic programmes
Developing street markets and other animations in public spaces

* 9. Please indicate how important each of the following is to your business over the next 5 years

  Unimportant Low importance Moderately important Very important Critically important
Greater opportunities for networking with other businesses
A stronger and more influential voice for the island's leisure and retail businesses
at a local, regional and national level
Training and development of a skilled workforce
Regular engagement between the leisure and retail sectors and public bodies

* 10. Please indicate how important each of the measures which could be taken to provide better services to visitors might be to the development of your business over the next 5 years

  Unimportant Low importance Moderately important Very important Critically important
Providing enhanced levels of visitor information across the island
Improved transport infrastructure on the island
Improved ferry services
Free Wi-Fi and better connectivity

* 11. Please indicate how important each of the measures which could be taken to improve the environment on the island might be to the development of your business over the next 5 years

  Unimportant Low importance Moderately important Very important Critically important
Providing award-winning beaches
Enhanced levels of street cleansing in towns and villages
Better provision of public toilets
More floral displays and enhanced presentation of public spaces
Improved security and public safety

* 12. We want to know what you think are the barriers to growing the island's visitor economy.    Please consider the following possible challenges and rank them from 1 (biggest barrier) to 5 (least problematic).
Please note that you cannot rate two of these factors equally and your answer should show numbers 1 to 5, each number appearing only once. 

* 13. Do you have any further thoughts and ideas on how you feel we could work together to develop the island's visitor economy?

Thank you for taking the time to complete this survey.  Your views are important to us and we will be in touch.
For further information please contact Visit Isle of Wight, The Guildhall, High Street, Newport, Isle of Wight PO30 1TYTelephone (01983) 521555
All information supplied will be held by Visit Isle of Wight and will remain secure and confidential.  Your details will only be used for research purposes and will not be passed on to any third parties or used for marketing purposes in accordance with the Data Protection Act 1998

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