Ireland's Creative Influence? Share your thoughts...

This survey is for ALL Creatives working in Ireland's commercial creativity sector or, for Irish Creatives working abroad. We define the commercial creativity sector to include but not be limited to: advertising, marketing, PR, digital, social, design, event management, media and experiential.

This survey is entirely anonymous and is designed to help you express your opinion of what it means to be either working in Ireland right now or, what it means to be Irish working abroad, and what opportunities and influences you feel it brings you from a creative perspective.

This is the FIRST survey of this nature to be undertaken by IAPI and the findings should be fascinating. They will be published both at home and abroad by The Irish Times, IAPI's partner for Ireland: where Creative is Native.

If you do wish to receive a copy of the findings for your own use, please leave your email address at the end of the survey.

This will only take 5 minutes to complete.
The deadline is 15th Sept 2021.

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* 1. Please provide your nationality and your work location? PLEASE TICK ONE ANSWER ONLY

Irish, working in Ireland

Irish, working abroad

Non Irish, working in Ireland

Other (please specify)

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* 2. What level best describes your role? PLEASE TICK ONE ANSWER ONLY

Executive Creative Director

Creative Director

Senior Creative

Mid Level Creative - 5+ years

Junior Creative - 2-3 yrs in industry

Starter Level Creative - less than 2 yrs in industry

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* 3. Which of the following best describes where you work? PLEASE TICK ONE ANSWER ONLY

Full Service Creative Advertising Agency

Niche Creative Agency

Media Planning & Buying Agency

Events & Experiential Agency

PR & Communications Agency

Digital Agency

Social Media Agency

Design Agency

In-house Creative team

Freelance Creative

Marketing Team

Media owner

Other (please specify)

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* 4. By which gender do you identify?

Male

Female

Gender Fluid

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* 5. How proud are you to be working in the commercial creativity industry right now? PLEASE TICK ONE ANSWER ONLY

Very proud

Proud

Not sure at the moment

Not really proud

Not at all proud

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* 6. What is your opinion of the quality of creative work being produced in Ireland's commercial creativity sector right now?

Excellent

Good

Average

Poor

Very poor

Additional comments:

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* 7. Do you think the Irish culture and environment contributes to the quality of creative output?

A lot

Somewhat

Not at all

Additional comments:

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* 8. In your opinion, what aspects of Irish culture stimulate your commercial creativity?

Irreverent sense of humour

Writing skills honed down the years - inherited and learnt from literary greats

Being able to take the mickey out of ourselves

Seeing beyond the obvious

Ability to have the craic no matter how bad things are

Progressive nature of today's Irish Society

The Irish are grounded by nature which makes them authentic

Other (please specify)

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* 9. In your opinion, what aspects of working in a small, nimble country like Ireland helps produce great creative work?

Brands can test or take a chance here with their consumers that they wouldn't be prepared to do in larger markets.

Brands have even more pressure to compete in a small market so they need great creativity to stand out even more

There are a lot of agencies for such a small market so your creative output needs to be excellent all the time

We can effect societal change very quickly in such a small market so we have a responsibility to get our messages across in a highly creative way

In a small market, ads are still a point of discussion in our society - we can't bore people!

Other (please specify)

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* 10. In your opinion, what hampers Creatives from producing great creative work in Ireland?

Clients wanting to play it safe

My own agency/organisation wanting to play it safe

Lack of confidence

Small budgets

Irish conservatism

Having to conform to brand tone stipulated by HQ elsewhere

Lack of resources and time to devote to the creative process

Having to adapt Global comms, not being able to do localised work

Other (please specify)

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* 11. OPTIONAL QUESTION: If you had to pick one standout piece of Commercial Creative work produced in Ireland over the last 3 years, which one would it be? Name the client and the campaign and if possible a URL to the work.

Client

Campaign

URL if available

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* 12. Before now, had you heard of "Ireland: where Creative is Native" the anonymous creative platform showcasing Irish commercial creativity produced by IAPI members? www.creativeisnative.com

It rings a bell but not really sure what it is

Yes

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* 13. How optimistic are you that "Ireland: where Creative is Native" can make a difference to the quality of our commercial creativity output?

Very optimistic

Somewhat optimistic

Not sure

Not that optimistic

Not at all optimistic

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* 14. In your opinion, how difficult is it to find new creative talent in your own market right now?

Much easier since the pandemic

Easier since the pandemic

Much the same as always - it's never been easy

More difficult to find talent since the pandemic

Much more difficult to find talent since the pandemic

It's our biggest issue right now

Other (please specify)

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* 15. OPTIONAL QUESTION: Please indicate your level of agreement with the following statements when comparing working as a Creative in big tech firms vs. working in the Commercial Creativity Agency sector. (You can select your answers below from your own experience or from anecdotal experience.)

	Completely Agree	Somewhat Agree	Don't know	Somewhat Disagree	Completely Disagree
Big tech pay more but that comes at a creative cost	Big tech pay more but that comes at a creative cost Completely Agree	Big tech pay more but that comes at a creative cost Somewhat Agree	Big tech pay more but that comes at a creative cost Don't know	Big tech pay more but that comes at a creative cost Somewhat Disagree	Big tech pay more but that comes at a creative cost Completely Disagree
Working in big tech is one dimensional with much less creative freedom than in Agencies	Working in big tech is one dimensional with much less creative freedom than in Agencies Completely Agree	Working in big tech is one dimensional with much less creative freedom than in Agencies Somewhat Agree	Working in big tech is one dimensional with much less creative freedom than in Agencies Don't know	Working in big tech is one dimensional with much less creative freedom than in Agencies Somewhat Disagree	Working in big tech is one dimensional with much less creative freedom than in Agencies Completely Disagree
Having experience in big tech is good for your CV	Having experience in big tech is good for your CV Completely Agree	Having experience in big tech is good for your CV Somewhat Agree	Having experience in big tech is good for your CV Don't know	Having experience in big tech is good for your CV Somewhat Disagree	Having experience in big tech is good for your CV Completely Disagree
Agency culture is much more creative and fun than big tech culture	Agency culture is much more creative and fun than big tech culture Completely Agree	Agency culture is much more creative and fun than big tech culture Somewhat Agree	Agency culture is much more creative and fun than big tech culture Don't know	Agency culture is much more creative and fun than big tech culture Somewhat Disagree	Agency culture is much more creative and fun than big tech culture Completely Disagree
I believe that big tech is really about sales, nothing else matters.	I believe that big tech is really about sales, nothing else matters. Completely Agree	I believe that big tech is really about sales, nothing else matters. Somewhat Agree	I believe that big tech is really about sales, nothing else matters. Don't know	I believe that big tech is really about sales, nothing else matters. Somewhat Disagree	I believe that big tech is really about sales, nothing else matters. Completely Disagree
Big tech culture is much more creative and fun than agency culture	Big tech culture is much more creative and fun than agency culture Completely Agree	Big tech culture is much more creative and fun than agency culture Somewhat Agree	Big tech culture is much more creative and fun than agency culture Don't know	Big tech culture is much more creative and fun than agency culture Somewhat Disagree	Big tech culture is much more creative and fun than agency culture Completely Disagree
There are very few truly creative roles in big tech	There are very few truly creative roles in big tech Completely Agree	There are very few truly creative roles in big tech Somewhat Agree	There are very few truly creative roles in big tech Don't know	There are very few truly creative roles in big tech Somewhat Disagree	There are very few truly creative roles in big tech Completely Disagree
I would be concerned about getting 'lost' if I worked in big tech	I would be concerned about getting 'lost' if I worked in big tech Completely Agree	I would be concerned about getting 'lost' if I worked in big tech Somewhat Agree	I would be concerned about getting 'lost' if I worked in big tech Don't know	I would be concerned about getting 'lost' if I worked in big tech Somewhat Disagree	I would be concerned about getting 'lost' if I worked in big tech Completely Disagree
Big tech firms are where it's at these days, not agencies	Big tech firms are where it's at these days, not agencies Completely Agree	Big tech firms are where it's at these days, not agencies Somewhat Agree	Big tech firms are where it's at these days, not agencies Don't know	Big tech firms are where it's at these days, not agencies Somewhat Disagree	Big tech firms are where it's at these days, not agencies Completely Disagree
The agency model is outdated- big tech platforms can build brands just as easily	The agency model is outdated- big tech platforms can build brands just as easily Completely Agree	The agency model is outdated- big tech platforms can build brands just as easily Somewhat Agree	The agency model is outdated- big tech platforms can build brands just as easily Don't know	The agency model is outdated- big tech platforms can build brands just as easily Somewhat Disagree	The agency model is outdated- big tech platforms can build brands just as easily Completely Disagree
I feel my well being will be looked after equally well in the agency sector as in big tech	I feel my well being will be looked after equally well in the agency sector as in big tech Completely Agree	I feel my well being will be looked after equally well in the agency sector as in big tech Somewhat Agree	I feel my well being will be looked after equally well in the agency sector as in big tech Don't know	I feel my well being will be looked after equally well in the agency sector as in big tech Somewhat Disagree	I feel my well being will be looked after equally well in the agency sector as in big tech Completely Disagree

Other (please specify)

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* 16. How optimistic are you that IAPI can generate more international work for the Irish commercial creativity sector through their promotion of "Ireland: where Creative is Native"?

Very optimistic

Somewhat optimistic

Not sure

Not that optimistic

Not at all optimistic

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* 17. Have you or will you be submitting work to "Ireland: where Creative is Native"?

I have already submitted work

I intend to submit work

I'm not sure yet

No I don't intend to submit work

I can't submit work because I work abroad

I can't submit work because I am not an IAPI member

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* 18. Please can you provide any recommendations for improving the www.creativeisnative.com platform?

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* 19. Please can you provide any recommendations for unique ways of promoting "Ireland: where Creative is Native" to the international market? (beyond using the Irish Times sponsorship to connect with their audiences abroad)

Ireland's Creative Influence? Share your thoughts...

Question Title

* 1. Please provide your nationality and your work location? PLEASE TICK ONE ANSWER ONLY

Question Title

* 2. What level best describes your role? PLEASE TICK ONE ANSWER ONLY

Question Title

* 3. Which of the following best describes where you work? PLEASE TICK ONE ANSWER ONLY

Question Title

* 4. By which gender do you identify?

Question Title

* 5. How proud are you to be working in the commercial creativity industry right now? PLEASE TICK ONE ANSWER ONLY

Question Title

* 6. What is your opinion of the quality of creative work being produced in Ireland's commercial creativity sector right now?

Question Title

* 7. Do you think the Irish culture and environment contributes to the quality of creative output?

Question Title

* 8. In your opinion, what aspects of Irish culture stimulate your commercial creativity?

Question Title

* 9. In your opinion, what aspects of working in a small, nimble country like Ireland helps produce great creative work?

Question Title

* 10. In your opinion, what hampers Creatives from producing great creative work in Ireland?

Question Title

* 11. OPTIONAL QUESTION: If you had to pick one standout piece of Commercial Creative work produced in Ireland over the last 3 years, which one would it be? Name the client and the campaign and if possible a URL to the work.

Question Title

* 12. Before now, had you heard of "Ireland: where Creative is Native" the anonymous creative platform showcasing Irish commercial creativity produced by IAPI members? www.creativeisnative.com

Question Title

* 13. How optimistic are you that "Ireland: where Creative is Native" can make a difference to the quality of our commercial creativity output?

Question Title

* 14. In your opinion, how difficult is it to find new creative talent in your own market right now?

Question Title

* 15. OPTIONAL QUESTION: Please indicate your level of agreement with the following statements when comparing working as a Creative in big tech firms vs. working in the Commercial Creativity Agency sector. (You can select your answers below from your own experience or from anecdotal experience.)

Question Title

* 16. How optimistic are you that IAPI can generate more international work for the Irish commercial creativity sector through their promotion of "Ireland: where Creative is Native"?

Question Title

* 17. Have you or will you be submitting work to "Ireland: where Creative is Native"?

Question Title

* 18. Please can you provide any recommendations for improving the www.creativeisnative.com platform?

Question Title

* 19. Please can you provide any recommendations for unique ways of promoting "Ireland: where Creative is Native" to the international market? (beyond using the Irish Times sponsorship to connect with their audiences abroad)

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* 20. Do you have any additional comments to make?

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* 21. If you wish to receive a copy of the Findings of this Survey, please provide us with your email address.