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Introduction

Purpose: Wikibrands (and partners) are identifying the key success factors, best practices, insights, and predictions that get corporate innovators effectively changing, pivoting and getting onto higher growth planes.
 
The Output from this Survey:
Based on global expert feedback, we will be producing a generalist guide and an authoritative research piece on what actually works for companies trying to innovate their business models, new ventures, innovation extensions, and core business.

The Request:
To help us do this, we are surveying and interviewing some of the world's best and brightest minds who not only think about innovation, but do it as well.

Expectation setting: Below is a simple survey. It will take approximately 15 minutes to complete. We may also follow up to interview you on some of your answers. We will be happy to share the final outcome of the report upon completion in Fall 2019. Part II of this survey on "Future Foresights" will be presented to you as a link at the end of this initial survey. 
 
Note: for experts/consultants who work across companies, please answer from the perspective of the client you most frequently work with.

With thanks,

The team from Wikibrands and Partners http://wiki-brands.com
(Andrea Kates, Mary Graham, Paul Barter, Rahul Raj, Sean Moffitt, Sharon McIntyre, Hjötur Smárason, Monique Blough, Roland Harwood)
Connect with us @wikibrands, www.wiki-brands.com/innovationplaybook or directly at info@wiki-brands.com

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* 1. Your Contact information*
* - in order to break out your responses by industry/title/region and send you our report upon completion 

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* 2. What role do you play in the innovation ecosystem? (choose the most prevalent role you play)

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* 3. What level of Involvement do you have with corporate innovation? (choose one)

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* 4. When we say "innovation" how do you define it?

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* 5. Would your company (or lead client company if operating as a consultant/service provider) define "innovation" the same way as you?

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* 6. How well does the overall industry practice corporate innovation? (choose one)

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* 7. How effective are your own company's overall innovation efforts: (out of 10, 10 - being far superior/clear best, 5 - being the same and 0 - being far inferior/clear worst)

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* 8. Does your company (or client company) have :

  Yes No  N/A/Not sure
"InnovatIon" as a Stated Core Company Value
A well documented Innovation Strategy and Target(s)
Discusses Innovation Frequently at Executive & Board Meetings
"Innovation" Tasked with Delivering More Than 35% of Overall Business Revenue Over the Next 5 Years
An Established Process to Filter Innovation Insights From Idea into Action
A regularly-updated Innovation Pipeline with a status on all key company innovation efforts

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* 9. In the organization that you operate in, how healthy is the overall corporate culture in advancing your innovation agenda?

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* 10. What three words would you use to describe your company's innovation culture?

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* 11. What is the core focus for innovation in your company(s)? (choose one)

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* 12. What are the key objectives behind your company's corporate innovation efforts? (choose top three)

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* 13. Is the innovation leadership in the organization(s) you operate in suitable for its situation? (choose one)

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* 14. Who is the most accountable leader for innovation in your organization? (choose one)

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* 15. How is innovation predominantly organized within your company  (choose one)

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* 16. What attributes does your company's innovation leadership currently exhibit? (slide circle to most appropriate measured/pioneering position on scale)

0 - Measured approach / Smart Following 100 - Pioneering approach/First-to-Market
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 17. Versus 5 years ago, how much faster is your innovation development process from idea to customer? (choose one)

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* 18. From initial idea-to-market, how long does it take to get innovation deployed in your company: (enter approx. # of months)

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* 19. From idea to market, in your company, how many months does it take to go from initial idea to make for: 

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* 20. What attributes does your company's innovation leadership currently exhibit? (slide circle to most appropriate risk position on scale)

0 - Risk Taking 100 - Risk Mitigating
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 21. What attributes does your company's innovation leadership currently exhibit? (slide circle to most appropriate market/product position on scale)

0 - Focused on New Market/Audience Development 100 - Focused on New Product/Service Development
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 22. What attributes does your company's innovation leadership currently exhibit? (slide circle to most appropriate problem/solution focus position on scale)

0 - Focused on an interesting problem/challenge 100 - Focused on an interesting solution/opportunity
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 23. What attributes does your company's innovation leadership currently exhibit? (slide circle to most appropriate specialist/generalist position on scale)

0 - Industry-specific, Domain Expertise 100 - Overall General Business Acumen
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 24. What percentage of your company's innovation efforts fall into the following camps? (total across all categories should add up to 100)

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* 25. Rank where the largest focus of your innovation efforts (time, money & resources) gets applied (choose top three):

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* 26. How are your innovation efforts primarily funded?

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* 27. Rank the performance level of the following innovation players (rank from highest number for best performing group to lowest number for least performing group):

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* 28. Complete the sentence, the most innovative corporate organizations are  ____________________________:

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* 29. What are your biggest EXTERNAL innovation challenges (evaluate each)

  No challenge  Neutral Massive Challenge N/A
Speed of Marketplace
Pace of Technology
Demanding Customers
Finding Partnerships/Acquisitions
Legal/Regulatory Barriers
Stock Market Expectations
Available Talent Pool
Slow/Inadequate Channels/Supply Chain
Inability to Assess Shifts/Warnings/Data
Poor Marketplace Communication

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* 30. What are your biggest INTERNAL innovation challenges (evaluate each):

  No challenge  Neutral Massive Challenge N/A
Insufficient Innovation Talent
Vision/Strategic Misalignment
Politics/Turf Wars
Lack of Funding
Lack of Time, Resources & Staff
Absence of Innovation Approach/System
Resistant Company Culture
Inability to Implement & Scale Innovation

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* 31. (continued) What are your biggest INTERNAL innovation challenges (evaluate each):

  No challenge  Neutral Massive Challenge N/A
Inadequate Leadership Support
Not Enough Urgency/Pace
Internal Process Focus/Micromanagement
No Innovation Reward, Recognition or Incentives 
Shortage of Ambition/Stretch
Short Term, Quarter to Quarter Focus
Too Analytical/Inability to Act On Risk

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* 32. What organizations are really good at innovation?

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* 33. What innovation schools of thought does your organization practice? 

  Primarily Used (choose one) Ever Used (choose all that apply) N/A
Brainstorming/Brainwriting
Lean Thinking
Business Model Canvas (Alex Osterwalder)
Open Innovation
Kaizen/Continuous Improvement 
Blue Ocean Strategy
Disruptive Innovation (Clayton Christiansen)
Trend/Forecast Extrapolation 
Innovation Storytelling
Jobs to be Done (Ulwick)
Design Thinking/Sprints
Agile Innovation/Scrums
Doblin's 10 Types of Innovation
Stage Gate
Other

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* 34. What innovation "routes to market" do you currently practice?  

  Primarily Used (choose one) Ever Used (choose all that apply)
Crowdsourcing/Crowdfunding Platforms
Skunkworks/Lone Intrapreneurs
External Incubators/Accelerators
Traditional R&D
Investment in/Acquisition of  Startups
Internal Incubators/Labs
Open Innovation Challenges
Customer Expert Panels
Other

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* 35. (continued) What innovation "routes to market" do you currently practice?  

  Primarily Used (choose one) Ever Used (choose all that apply)
Partner-Led Agencies
Rapid Prototyping
Spinoff Companies/ Operations
Joint Ventures/ Partnerships
Data Mining
Web Scouting/ Listening Tours
Industry/ Academic Partnerships
Hackathons/Co-Creation
Other

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* 36. Can we credit you with your comments from open-ended questions in the above survey publicly? 

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* 37. Would you like a copy of our Innovation report of this survey's findings?

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* 38. Would you be available for a 15-20 minute Interview for deeper insights on the attached survey?

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* 39. Is there anything else we should know about "current practices" in innovation and success with corporate innovation?

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* 40. Is there anybody else we should talk to that may be interested in being part of our study.

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