Please join EnChroma in celebrating International Color Blindness Awareness Month (September) to generate awareness for color blindness and its effects, and to promote your commitment to accessibility and inclusion.
EnChroma will give any influencer with at least 10k followers two free pairs of our glasses for color blindness for you to giveaway to followers who are color blind (this offer is not for individuals who are color blind to receive glasses for personal use UNLESS you have 10k+ followers).
Doing so will help more people understand the prevalence and effects of color blindness and drive more traffic to, and generate positive engagement with, your social channels.
All we ask is that anytime during the month of September you agree promote color blindness awareness by making a minimum of three posts or stories using any of the customizable information, images and/or copy below that you wish, or create your own and tag @enchroma/ add us as a collaborator on Instagram.
Last year, 100+ museums, libraries, parks, federal nature reserves, universities, celebrities and influencers participated and helped to elevate awareness for color blindness to mutual benefit. Do as much or as little (three posts minimum) as you wish anytime in September.
Unfortunately, we are unable to pay for your time and effort but ask you to use your platform to help support a worthy cause. We recognize that you likely receive many such requests and appreciate your consideration.
To apply to participate, you must not be seeking glasses for yourself, but to give away to your followers and you must have at least 10,000 followers. please fill out this brief form.
Thank you for your commitment to awareness and accessibility for the 350 million color blind people in the world, 1 in 12 men (8%) and 1 in 200 women (.5%); 13 million in the US, 30 million in Europe and 350 million worldwide.
Criteria & Terms
Doing so will help more people understand the prevalence and effects of color blindness and drive more traffic to, and generate positive engagement with, your social channels.
All we ask is that anytime during the month of September you agree promote color blindness awareness by making a minimum of three posts or stories using any of the customizable information, images and/or copy below that you wish, or create your own and tag @enchroma/ add us as a collaborator on Instagram.
Last year, 100+ museums, libraries, parks, federal nature reserves, universities, celebrities and influencers participated and helped to elevate awareness for color blindness to mutual benefit. Do as much or as little (three posts minimum) as you wish anytime in September.
Unfortunately, we are unable to pay for your time and effort but ask you to use your platform to help support a worthy cause. We recognize that you likely receive many such requests and appreciate your consideration.
To apply to participate, you must not be seeking glasses for yourself, but to give away to your followers and you must have at least 10,000 followers. please fill out this brief form.
Thank you for your commitment to awareness and accessibility for the 350 million color blind people in the world, 1 in 12 men (8%) and 1 in 200 women (.5%); 13 million in the US, 30 million in Europe and 350 million worldwide.
Criteria & Terms
1. Agree to make at least three posts or stories in the month of September and tag @enchroma. Do as you wish, but we suggest you make the following posts:
a. Post 1: Announce International Color Blindness Awareness Month and encourage your followers to test their color vision at https://enchroma.com/pages/test
and
Announce your giveaway of two pairs of EnChroma glasses. Set up your giveaway however you wish, but we strongly suggest that you do not make followers compete to explain why they deserve the glasses the most. If you do, you will get so many emotional stories it will be hard to choose and difficult to turn people away. Try to keep it light and fun.
State the following terms for entrants:
- Must NOT wear or need prescription glasses for other vision issues besides reading or driving (wearing contact lenses is fine).
- Must take EnChroma’s color blindness test at the top of enchroma.com. EnChroma will ask the two people you select to email their result to EnChroma to confirm they’re color blind.
- Must agree to video and post their reaction to trying the glasses the first time, tag your social channels, tag @enchroma, and backlink to enchroma.com (if possible).
b. Post 2: Select and announce your two winners. Get their email addresses and send their names and emails to us at accessibility@enchroma.com. EnChroma will
a. Post 1: Announce International Color Blindness Awareness Month and encourage your followers to test their color vision at https://enchroma.com/pages/test
and
Announce your giveaway of two pairs of EnChroma glasses. Set up your giveaway however you wish, but we strongly suggest that you do not make followers compete to explain why they deserve the glasses the most. If you do, you will get so many emotional stories it will be hard to choose and difficult to turn people away. Try to keep it light and fun.
State the following terms for entrants:
- Must NOT wear or need prescription glasses for other vision issues besides reading or driving (wearing contact lenses is fine).
- Must take EnChroma’s color blindness test at the top of enchroma.com. EnChroma will ask the two people you select to email their result to EnChroma to confirm they’re color blind.
- Must agree to video and post their reaction to trying the glasses the first time, tag your social channels, tag @enchroma, and backlink to enchroma.com (if possible).
b. Post 2: Select and announce your two winners. Get their email addresses and send their names and emails to us at accessibility@enchroma.com. EnChroma will
coordinate gathering their shipping info and ship the glasses directly to their address.
c. Post 3: Thank everyone who participated and reiterate why you think color accessibility is important. You can also talk about your experience with color blindness and accessibility. What you do it's up to you. This can also be a static post, showing your favorite thing in color blind view for instance.
c. Post 3: Thank everyone who participated and reiterate why you think color accessibility is important. You can also talk about your experience with color blindness and accessibility. What you do it's up to you. This can also be a static post, showing your favorite thing in color blind view for instance.
General info
Please be aware, and agree to mention in your video (verbally or in a caption or at the end), that “EnChroma glasses work for 8 of 10 color blind people, not everyone, and results and reaction times vary.”
You agree to not misrepresent how color blind people see the world for dramatic impact. To show your followers realistic examples of how the color blind see the world, which is always fascinating to people with normal color vision, download and use the Chromatic Vision Simulator app. It can convert video and/or images to color blind view for you to save and use in your post.
Be aware that color blind people DO see color, but they only see about 10% of the reds and greens the rest of us see. Please do not depict their world view as black and white.
You agree to not characterize EnChroma glasses as a “cure,” “correction” or delivering full color vision.
Below is some standard info for color blind people, or for you, to have in mind when he/she tries them the first time as the acclimation and reaction times may not be as fast as you may have seen in viral online videos.
WHAT TO EXPECT WHEN YOU TRY ENCHROMA
Be aware that the first time you put on EnChroma glasses you could have an instant, powerful effect or it could take a few seconds or minutes up to as much as 5+ minutes for your eyes and brains to adjust the first few times you wear the glasses. Each time you put them on that acclimation period will decrease until it’s instant every time.
About 40% of people have a “WOW” instant effect, but even if you don’t acclimate instantly you’ll get the same benefits as those people who acclimate instantly; it may just be a little slower the first few times you try the glasses. However, even if you’re in the slower category you should notice some difference right away. If at first the world seems a little too reddish initially, that will fade as you adapt chromatically and you should get the greens and reds you need without the colors you already see tinted or distorted.
The glasses work for 8 of 10 people who are red-green color blind. Please state this somewhere in your video. Be aware that you won’t get 100% color vision, reaction times vary, the glasses are not designed to help you improve on pass/fail color vision tests (like the “dot test”), and you will still get some colors wrong.
However, you should experience an expanded range of colors you can see, and colors should be more vibrant, clear and distinct and you should enjoy improved depth and detail perception. For example, you should be able to see purple instead of blue, pink instead of gray, red instead of brown, green instead of tan, yellow or gray or muted green and see more shade variations and textures. ENJOY!!!!!!
If they don’t work for you it could be because your color blindness is too severe for our lenses to help, or that you are missing one of the three color “cones” in your eye (dichromacy) or one of the cones isn’t functioning properly. EnChroma glasses do not and cannot physically alter the cones in the eye; they manipulate the light entering the eye. Therefore, if any of the “cones” aren’t functioning or present the manipulation of light won’t make a difference. Unfortunately, a simple typical color blindness test cannot detect if this is the case or not.
Chromatic Vision Simulator Info
To show your audience how color blind people see, to drive home the vibrancy that can be brought to life, and to create content that fits your brand and style, download this wonderful app on a mobile device: https://asada.website/webCVS/. They also have a web version if needed.
This app enables you to easily point your device at any colorful object, and then press one of the buttons near the bottom of the screen to create video or photos that show side-by-side what the object or scene looks like to a color blind person with ‘Deutan’ (75% of the red-green color blind, press ‘D’ at the bottom) or ‘Protan’ (25% of the red-green color blind, press ‘P’ at the bottom) color vision deficiency, and how it looks to those with normal vision. Most people simply do not realize how the world can look to the color blind. You can also use their website to upload and convert to color blind view photos or video. We recommend using the settings at about 70% simulation.
Become an Affiliate
You can also earn commissions and offer a discount to your followers by signing up for our affiliate program here https://signup.cj.com/member/signup/publisher/?cid=5970317#/branded