IMRF Brand Perception Survey

Thank you for taking part in this International Maritime Rescue Federation (IMRF) Brand Perception Survey. Following on from the launch of our new strategy, we are gathering insights from across our global community to understand how our brand, communications, and role in the sector are currently perceived.

The survey contains 11 short questions and will take around 5-7 minutes to complete. We won’t ask for any contact details and all responses will remain confidential.

There are no right or wrong answers. We are interested in your views and experiences.

Thank you for contributing to the future of IMRF and the global SAR community.

Please note we will be using the acronyms for the International Maritime Rescue Federation (IMRF) and Search and Rescue (SAR).

1.Which of these best describes your relationship with the IMRF?(Required.)

The organisation I work for is a member of the IMRF

I am a previous member of the IMRF

I work/volunteer for the IMRF

I am part of an organisation that works with the IMRF

I am part of the maritime community

Other (please specify)

2.How familiar are you with the IMRF?(Required.)

Very familiar

Somewhat familiar

Heard of it but don't know much

Not at all familiar

3.Which of the statements do you believe to be true? Choose as many as apply.(Required.)

The IMRF is a business

The IMRF is a non-governmental organisation (NGO)/charity

The IMRF is a membership organisation

Don't know

4.Which of these do you think is the IMRF's vision, that is, the difference the organisation wants to make?(Required.)

A global network of professionals, volunteers, and organisations who share a common vision for ensuring the safety of those who operate in and around the world's oceans.

Unite and empower the worldwide SAR community by democratising access to modern technology

Zero lives lost on the world’s waters

Transform SAR coordination into a universally recognised, globally standardised profession

5.In your own words, what do you believe the IMRF does?(Required.)

7.How would you describe the IMRF’s position within the global SAR community?(Required.)

Leader in the sector

Influential voice in the sector

Trusted but traditional member of the sector

Smaller partner in the sector

Has limited or diminishing influence in the sector

Has a negative influence on the sector

Unsure

8.If you were describing what value the IMRF brings to the SAR sector, what would you say?(Required.)

11.What do you think differentiates the IMRF from other SAR organisations?(Required.)