ILKLEY TOWN CENTRE BID SURVEY

1. Business Questionnaire

As part of their commitment to measuring the effectiveness of the Business Improvement District (BID), the Ilkley BID Board are asking businesses to complete a brief survey. The independent specialist Heartflood have been commissioned to support this survey and further information is available from Chris Gregory, the Project Manager via either chris@heartflood.co.uk or 07854 027080.

Please note that all information will be treated confidentially.

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1. Your business name?

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2. Your job title?

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3. Your email address?

The following background information about the Ilkley BID is provided to assist your response to question 4.

The BID Business Plan focuses on the following priority areas:

MARKETING THE TOWN

PROVIDING ONE VOICE FOR BUSINESSES

MAINTAINING ILKLEY AS AN ATTRACTIVE PLACE

SUPPORTING BUSINESSES

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4. Are you aware that Ilkley BID has carried out the following? (please tick all that apply)

Creation and management of the Discover Ilkley website

Provision of HR support to businesses

Business advertisements in the Ilkley Gazette

Provision of radios for the Ilkley Watch scheme

Delivery of Ilkley at Christmas campaigns

Creation of LoyalFree trails to boost footfall

One to one business support, particularly during Covid

Group purchasing to reduce business overheads

Delivery of the Ilkley to You campaign, including a range of advertising

Promotional photography for BID businesses

BID business promotion on social media

Creation of the Hidden Ilkley campaign for the non-retail & hospitality sector

Grant bidding, which recently resulted in funding of £320,000

Free meeting room hire for BID businesses

Distribution of regular business updates

Production of professional promotional videos for the town

Provision of e-learning in conjunction with Virtual College

Representation to Bradford Council on car parking and other issues

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5. Given your responses to the previous question, how far has Ilkley BID influenced the following so far? (please tick each row)

	Somewhat	Quite a lot	Fully
MARKETING THE TOWN	MARKETING THE TOWN Somewhat	MARKETING THE TOWN Quite a lot	MARKETING THE TOWN Fully
PROVIDING ONE VOICE FOR BUSINESSES	PROVIDING ONE VOICE FOR BUSINESSES Somewhat	PROVIDING ONE VOICE FOR BUSINESSES Quite a lot	PROVIDING ONE VOICE FOR BUSINESSES Fully
MAINTAINING ILKLEY AS AN ATTRACTIVE PLACE	MAINTAINING ILKLEY AS AN ATTRACTIVE PLACE Somewhat	MAINTAINING ILKLEY AS AN ATTRACTIVE PLACE Quite a lot	MAINTAINING ILKLEY AS AN ATTRACTIVE PLACE Fully
SUPPORTING BUSINESSES	SUPPORTING BUSINESSES Somewhat	SUPPORTING BUSINESSES Quite a lot	SUPPORTING BUSINESSES Fully

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6. How would you describe your opinion of Ilkley BID’s support to your business or organisation during the Covid pandemic? (please tick)

Excellent

Good

Neutral

Poor

Very poor