Thank you for agreeing to participate in the IAB's inaugural South African Influencer Marketing Attitude & Spend Survey. This survey aims to garner insights into the current perceptions, practices, and investments in influencer marketing by brands and agencies. It seeks to identify year-on-year trends, opportunities, challenges, and areas requiring further exploration within this rapidly evolving sector, for which limited data currently exist.

The survey should take no more than 15 minutes to complete. We are committed to ensuring the confidentiality of your responses. Here's how we will protect your information:

  • Anonymization of Data: All responses will be anonymized before analysis. No personally identifiable information or individual company data will be disclosed in any report or publication resulting from this survey.

  • Data Usage: The collected data will be used exclusively for creating aggregate industry statistics and insights. These will help illuminate the landscape of influencer marketing in South Africa and guide strategic industry improvements.

  • Confidentiality Assurance: We guarantee that specific data or responses will not be shared with third parties. Only aggregated data will be used to present trends and insights in the final report.
As a token of our appreciation for your contribution, you will receive a complimentary copy of the survey results upon publication.

By proceeding with this survey, you acknowledge and consent to the terms outlined above, ensuring that your valuable insights will contribute to a broader understanding and enhancement of the influencer marketing industry in South Africa.

Question Title

* 1. Full Name