2019 Orange County Communicators Survey

Thank you for taking the time to respond to this survey about the International Association of Business Communicators Orange County (IABC/OC). Your input will help the chapter plan for future events and benefits that will help you advance your career. The survey should take about 10 minutes to complete. All respondents will be placed into a drawing for a chance to win one of the following:

One $100 Amazon e-gift card
One free entrance to an IABC/OC event of your choice. (Three will be awarded.)
A $25 Amazon e-gift card (Four will be awarded.)

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* 1. Are you a member of IABC Orange County?

Yes. I am a current member.

No. I have never been a member.

No. I have been a member previously.

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* 2. How long have you worked as a public relations, communications, or marketing practitioner?

Less than five years

Five to ten years

Eleven to fifteen years

Sixteen to twenty years

Over twenty years

I do not work in this field.

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* 3. What is your age?

Under 25

26-30

31-35

36-45

46-55

56-65

Over 65

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* 4. If you are an IABC member, select all the member benefits that provide you
value.

Professional development events

In-person networking

IndyComm

Chapter website www.iabcoc.com

International website www.iabc.com

New business development

Communication World

Free webinars

Online directory of members worldwide

ISO certification

Silver and Gold Quill Awards Programs

Social media communities

Online resource library

Finding a job/career transition

Certification programs

Other (please specify)

Question Title

* 5. If you are not a member, what keeps you from joining? (IABC members,
please proceed to the next question.)

The cost.

I prefer to pay as I go even if it means I pay more.

I am not a joiner.

Nobody has asked.

Programming doesn’t interest me.

I don’t feel welcomed at meetings

Other (please specify)

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* 6. Do you regularly attend IABC/OC events?

Yes

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* 7. How do you learn about IABC/OC and its events? (Please select all that
apply.)

Website

Co-worker or friend

Facebook

Twitter

Eventbrite

Member

Other (please specify)

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* 8. How can we do a better job of informing you about upcoming events?

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* 9. What keeps you from attending more IABC/OC events? (Please select all
that apply.)

Too far.

Time of day.

Programs not interesting.

The venues are not appealing.

Cost.

Too busy.

Not enough time for networking.

Do not know when events are scheduled.

Other (please specify)

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* 10. What meeting times do you prefer? Select all that would work for you.

Before work -7:30 a.m. to 9:00 a.m.

Lunch - 11:30 a.m. to 1:00 p.m.

Late afternoon – 4:30 p.m. to 6:30 p.m.

Evening - 6:00 p.m. to 8:00 p.m.

Morning workshop - 9:00 a.m. to 12:00 p.m.

Afternoon workshop - 1:30 p.m. to 4:30 p.m.

Saturday workshop - 9:00 a.m. to 12:00 p.m.

Saturday workshop – 1:00 p.m. to 4:00 p.m.

All-day Saturday mini-conference – 8:00 a.m. – 5:00 p.m.

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* 11. What is the maximum you are willing to spend for a professional
development event featuring a speaker or a panel?

$25

$30

$35

$40

$45

$50

$55

Other (please specify)

Question Title

* 12. Which of the following events appeal to you? (Select all that you like.)

A sit-down luncheon with a speaker

A sit-down luncheon with a panel of speakers

A mixer with appetizers and no speaker

A mixer with appetizers and a pop-up speaker

A lower price ($10-$15) event with a speaker and no food

A drop-in meet-up at a coffee shop with no cost other than the beverage I purchase myself

A workshop of interest with no food

The type of event doesn’t matter. It just needs to be somewhere interesting to me

Anything online

Other (please specify)

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* 13. Which of the following venues appeal to you? (Select all that you like.)

Davey’s Locker Holiday Cruises

Fourth Element Gallery, Santa Ana

Honda Center to attend a Ducks’ game

Il Fornaio, Irvine

Inspired Art Wine, Huntington Beach

Playground 2.0, Santa Ana

ROC at The VineOC, Irvine

Roger’s Garden Farmhouse, Newport Beach

The Cove, Irvine

The Wine Artist, Lake Forest

WeWork, Irvine or Costa Mesa

The Cauldron Spirits and Brews, Buena Park

Other (please specify)

Question Title

* 14. What do you find most valuable about attending IABC/OC events? (Rank 1-5, in order of value with 1 being the most valuable.)

Networking

Gaining new insights

Identifying career opportunities or new business

Recruiting talent

Acquiring tools that you can use at work

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* 15. Which topics would be most valuable to you? (Select all that apply.)

Emerging social media trends and tools

Superstar branding

Winning strategies in internal communications

How artificial intelligence will transform how we communicate

Award-winning business communication

Communicating across generations

Corporate social responsibility

How to spark your creativity

How to lead within complex environments

Strategic communications planning

Crisis communications

Change management communication

Media relations

Designing and building websites

How to advance your career

Other (please specify)

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* 16. Please recommend any speakers you would like to hear plus their topics.

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* 17. How can IABC Orange County be more valuable to you?

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* 18. Which best describes your type of business?

Agency

Consulting firm

Educational institution

Government/military

Healthcare

Labor union

Not for profit

Private corporation

Public utility

Publicly traded company

Other (please specify)

Question Title

* 19. Which of the following most closely reflects your level and responsibilities?

Account Executive

Assistant Manager

Coordinator

Director

Editor

Educator/Professor

Graphic Artist/Designer

Independent/Self-employed

Manager

President/CEO

Principal/Partner

Specialist

Vice President

Writer

Other (please specify)

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* 20. What is your primary area of responsibility?

B2B marketing

Brand/reputation

Community relations

Corporate communication

Corporate social responsibility

Digital media/social media

Employee communication

Government relations

Graphic design

Investor relations

Journalist

Marketing communication

Media relations

Multimedia production

Public affairs/information

Publications

Research

Teaching (college or university)

Writing

Other (please specify)

Question Title

* 21. Select any public relations/communications/marketing organization that you belong to.

CAPIO

IABC

PRSA

OC AMA

BMA

OC Ad Federation

Orange County Public Affairs Association

Freelancers Union

AIGA

Creative Mornings

NIRI

Other (please specify)

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* 22. Please provide your contact information if you want to be entered into the incentive drawing.

Name

Email Address

Phone Number

2019 Orange County Communicators Survey

Question Title

* 1. Are you a member of IABC Orange County?

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* 2. How long have you worked as a public relations, communications, or marketing practitioner?

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* 3. What is your age?

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* 4. If you are an IABC member, select all the member benefits that provide you value.

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* 5. If you are not a member, what keeps you from joining? (IABC members, please proceed to the next question.)

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* 6. Do you regularly attend IABC/OC events?

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* 7. How do you learn about IABC/OC and its events? (Please select all that apply.)

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* 8. How can we do a better job of informing you about upcoming events?

Question Title

* 9. What keeps you from attending more IABC/OC events? (Please select all that apply.)

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* 10. What meeting times do you prefer? Select all that would work for you.

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* 11. What is the maximum you are willing to spend for a professional development event featuring a speaker or a panel?

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* 12. Which of the following events appeal to you? (Select all that you like.)

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* 13. Which of the following venues appeal to you? (Select all that you like.)

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* 14. What do you find most valuable about attending IABC/OC events? (Rank 1-5, in order of value with 1 being the most valuable.)

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* 15. Which topics would be most valuable to you? (Select all that apply.)

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* 16. Please recommend any speakers you would like to hear plus their topics.

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* 17. How can IABC Orange County be more valuable to you?

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* 18. Which best describes your type of business?

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* 19. Which of the following most closely reflects your level and responsibilities?

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* 20. What is your primary area of responsibility?

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* 21. Select any public relations/communications/marketing organization that you belong to.

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* 22. Please provide your contact information if you want to be entered into the incentive drawing.

* 4. If you are an IABC member, select all the member benefits that provide you
value.

* 5. If you are not a member, what keeps you from joining? (IABC members,
please proceed to the next question.)

* 7. How do you learn about IABC/OC and its events? (Please select all that
apply.)

* 9. What keeps you from attending more IABC/OC events? (Please select all
that apply.)

* 11. What is the maximum you are willing to spend for a professional
development event featuring a speaker or a panel?