2019 Orange County Communicators Survey Thank you for taking the time to respond to this survey about the International Association of Business Communicators Orange County (IABC/OC). Your input will help the chapter plan for future events and benefits that will help you advance your career. The survey should take about 10 minutes to complete. All respondents will be placed into a drawing for a chance to win one of the following: One $100 Amazon e-gift card One free entrance to an IABC/OC event of your choice. (Three will be awarded.) A $25 Amazon e-gift card (Four will be awarded.) OK Question Title * 1. Are you a member of IABC Orange County? Yes. I am a current member. No. I have never been a member. No. I have been a member previously. OK Question Title * 2. How long have you worked as a public relations, communications, or marketing practitioner? Less than five years Five to ten years Eleven to fifteen years Sixteen to twenty years Over twenty years I do not work in this field. OK Question Title * 3. What is your age? Under 25 26-30 31-35 36-45 46-55 56-65 Over 65 OK Question Title * 4. If you are an IABC member, select all the member benefits that provide you value. Professional development events In-person networking IndyComm Chapter website www.iabcoc.com International website www.iabc.com New business development Communication World Free webinars Online directory of members worldwide ISO certification Silver and Gold Quill Awards Programs Social media communities Online resource library Finding a job/career transition Certification programs Other (please specify) OK Question Title * 5. If you are not a member, what keeps you from joining? (IABC members, please proceed to the next question.) The cost. I prefer to pay as I go even if it means I pay more. I am not a joiner. Nobody has asked. Programming doesn’t interest me. I don’t feel welcomed at meetings Other (please specify) OK Question Title * 6. Do you regularly attend IABC/OC events? Yes No OK Question Title * 7. How do you learn about IABC/OC and its events? (Please select all that apply.) Website Email Co-worker or friend LinkedIn Facebook Twitter Eventbrite Member Other (please specify) OK Question Title * 8. How can we do a better job of informing you about upcoming events? OK Question Title * 9. What keeps you from attending more IABC/OC events? (Please select all that apply.) Too far. Time of day. Programs not interesting. The venues are not appealing. Cost. Too busy. Not enough time for networking. Do not know when events are scheduled. Other (please specify) OK Question Title * 10. What meeting times do you prefer? Select all that would work for you. Before work -7:30 a.m. to 9:00 a.m. Lunch - 11:30 a.m. to 1:00 p.m. Late afternoon – 4:30 p.m. to 6:30 p.m. Evening - 6:00 p.m. to 8:00 p.m. Morning workshop - 9:00 a.m. to 12:00 p.m. Afternoon workshop - 1:30 p.m. to 4:30 p.m. Saturday workshop - 9:00 a.m. to 12:00 p.m. Saturday workshop – 1:00 p.m. to 4:00 p.m. All-day Saturday mini-conference – 8:00 a.m. – 5:00 p.m. OK Question Title * 11. What is the maximum you are willing to spend for a professional development event featuring a speaker or a panel? $25 $30 $35 $40 $45 $50 $55 Other (please specify) OK Question Title * 12. Which of the following events appeal to you? (Select all that you like.) A sit-down luncheon with a speaker A sit-down luncheon with a panel of speakers A mixer with appetizers and no speaker A mixer with appetizers and a pop-up speaker A lower price ($10-$15) event with a speaker and no food A drop-in meet-up at a coffee shop with no cost other than the beverage I purchase myself A workshop of interest with no food The type of event doesn’t matter. It just needs to be somewhere interesting to me Anything online Other (please specify) OK Question Title * 13. Which of the following venues appeal to you? (Select all that you like.) Davey’s Locker Holiday Cruises Fourth Element Gallery, Santa Ana Honda Center to attend a Ducks’ game Il Fornaio, Irvine Inspired Art Wine, Huntington Beach Playground 2.0, Santa Ana ROC at The VineOC, Irvine Roger’s Garden Farmhouse, Newport Beach The Cove, Irvine The Wine Artist, Lake Forest WeWork, Irvine or Costa Mesa The Cauldron Spirits and Brews, Buena Park Other (please specify) OK Question Title * 14. What do you find most valuable about attending IABC/OC events? (Rank 1-5, in order of value with 1 being the most valuable.) 1 2 3 4 5 Networking 1 2 3 4 5 Gaining new insights 1 2 3 4 5 Identifying career opportunities or new business 1 2 3 4 5 Recruiting talent 1 2 3 4 5 Acquiring tools that you can use at work OK Question Title * 15. Which topics would be most valuable to you? (Select all that apply.) Emerging social media trends and tools Superstar branding Winning strategies in internal communications How artificial intelligence will transform how we communicate Award-winning business communication Communicating across generations Corporate social responsibility How to spark your creativity How to lead within complex environments Strategic communications planning Crisis communications Change management communication Media relations Designing and building websites How to advance your career Other (please specify) OK Question Title * 16. Please recommend any speakers you would like to hear plus their topics. OK Question Title * 17. How can IABC Orange County be more valuable to you? OK Question Title * 18. Which best describes your type of business? Agency Consulting firm Educational institution Government/military Healthcare Labor union Not for profit Private corporation Public utility Publicly traded company Other (please specify) OK Question Title * 19. Which of the following most closely reflects your level and responsibilities? Account Executive Assistant Manager Coordinator Director Editor Educator/Professor Graphic Artist/Designer Independent/Self-employed Manager President/CEO Principal/Partner Specialist Vice President Writer Other (please specify) OK Question Title * 20. What is your primary area of responsibility? B2B marketing Brand/reputation Community relations Corporate communication Corporate social responsibility Digital media/social media Employee communication Government relations Graphic design Investor relations Journalist Marketing communication Media relations Multimedia production Public affairs/information Publications Research Teaching (college or university) Writing Other (please specify) OK Question Title * 21. Select any public relations/communications/marketing organization that you belong to. CAPIO IABC PRSA OC AMA BMA OC Ad Federation Orange County Public Affairs Association Freelancers Union AIGA Creative Mornings NIRI Other (please specify) OK Question Title * 22. Please provide your contact information if you want to be entered into the incentive drawing. Name Email Address Phone Number OK DONE