Hotel Operator Survey 2025 Question Title * 1. How many hotels do you operate? 1 2-5 6-9 10+ Question Title * 2. What best describes the location of your hotel(s)? (Tick all that are applicable). City/Town Centre Suburban Coastal Country Transport Hub/Airport London Question Title * 3. What best describes the category of your hotel(s)? Budget/Limited service Mid-Market Full Service Upscale Full Service/Luxury Activity Focussed (i.e.Fitness/ Spa/ Sport/ Retreat hotel) Question Title * 4. Which category does your greatest % of income derive from? Please enter a numerical figure only (no % sign). Accommodation Food & Beverage Conference & Banqueting Leisure Question Title * 5. How have recent staff cost increases impacted your overall operating profit? No Material Impact 1-5% decrease 6-9% decrease Significant impact (over 10%) Unsure of what the impact is yet Question Title * 6. What actions have you already taken in response to higher staff costs? (Tick all that are applicable) Increase room rates Reduce staffing levels Invest in automation/technology Reduce capital investment plans Reduce marketing No major changes implemented Question Title * 7. Over the next 12 months how do you plan to manage labour efficiency?(Tick all that are applicable) Dual role employees Hire more part-time seasonal staff Outsource more service Recruit younger staff No specific plans Question Title * 8. In order of priority which of the following are you adopting to mitigate cost increases ? Question Title * 9. How confident are you in maintaining revenue levels over the coming 12 months? Very confident Somewhat confident Not so confident Not at all confident Question Title * 10. How confident are you in maintaining profit over the next 12 months? Extremely confident Very confident Somewhat confident Not so confident Not at all confident Question Title * 11. Do you think the cost increases will result in more hotels being available to buy in the market? Significant effect Small effect No effect at all Unsure Question Title * 12. Will the increase in staff costs effect your appetite to acquire more hotels? Significant effect Small effect No effect at all Unsure Question Title * 13. In order of priority what are your biggest concerns for the next 24 months? Question Title * 14. Given the challenges in the sector what do you see as the opportunity over the next 24 months?(Tick all that are applicable) Acquisitions Disposals Management agreements Leasing Question Title * 15. Which Government support would you most welcome (in priority) Question Title * 16. How do you think uncertainty from the geopolitical landscape will impact your business over the next 12 months? Very positive impact Positive impact It makes no difference Negative impact Very negative impact Question Title * 17. How do you think the UK Government's economic policies have affected the value of your hotel over the last 12 months? Increased materially Increased modestly Remain broadly the same Declined modestly Declined materially Question Title * 18. How do you think the value of your hotel will change over the next 24 months? Increase materially Increase modestly Remain broadly the same Decline modestly Decline materially Question Title * 19. Do you anticipate increased levels of distress in the hotel market? Increase materially Increase modestly Remain broadly the same Decline modestly Decline materially Question Title * 20. Do you anticipate access to finance becoming: - Easier Same Harder Question Title * 21. Thank you for participating in this survey. Please enter the following details if you would like us to contact you with the results.· Name· Hotel Name· Preferred Email· Mobile Number Page1 / 1 100% of survey complete. Done
