General Plan Policy Options: Tourism
With an estimated 210,000 tourists visiting Pinnacles National Park and Hollister Hills State Vehicular Recreation Area (SVRA) annually, Hollister is well positioned to capture significant tourism spending. The San Benito County region also boasts additional outdoor recreation amenities, arts and cultural venues, and agricultural-oriented tourist attractions that bring additional visitors to the area. Currently, however, it appears that Hollister captures relatively little business from these visitors. To expand the number of visitors to Hollister and increase the capture of visitor spending in the city, the City could elect to do all, some, or none of the options below.