As previously noted, industrial jobs account for roughly 20 percent of all jobs within Hollister.  Based on input from local businesses and stakeholders, these industrial jobs are typically higher-paying and require less educational attainment than jobs within the science and technology sector.  Historically, Hollister has attracted more price-sensitive manufacturers, given the less expensive industrial real estate and affordability of the local residential market for employees.  More recently, however, the City has seen demand for industrial space from the emerging cannabis industry, discussed in more detail herein, as well as from advanced manufacturing and research and development firms.  There is roughly 4 million square feet of industrial space in Hollister, with an additional 850,000 square feet of space already in the development pipeline.  In addition to projects in the pipeline, Hollister’s inventory of vacant and underutilized industrial sites within the City limits can accommodate another 8 million square feet of industrial space.  This suggests Hollister has the potential to capture additional industrial jobs by supporting expansion of existing businesses and recruiting new businesses in search of industrial space. 

Question Title

* 1. Which of the following tourism-related economic development strategies should be included in the General Plan? (Choose one or more from the list below.)

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