This section presents policy options related to arts and culture, which will be a new element to be incorporated as part of the General Plan Update. 

Arts and culture can be one of the most dynamic aspects of a city, drawing on the leadership, resources and creative energy of community members, businesses, non-profits and public agencies. Arts and culture can also be one of the most unique aspects of a city, as distinctive as the creative traditions and diverse as the creative voices of the people who live and work there.

Through the General Plan Update outreach process, community members expressed interest in focusing and expanding efforts to support the city’s creative life. The input received during this process can be summarized in six key goals:

1.       Leadership: Establish and maintain strong and cooperative civic arts leadership in government, educational, private and non-profit sectors.

2.       Creative Identity: Develop a distinct identity for Hollister as a regional destination for arts, culture and creative enterprises, within the greater San Jose region and within the San Benito, Santa Cruz and Monterrey County sub-region.

3.       Arts Every Day: Support broad access to and participation in the arts for everyone in the city. 

4.       Cultural Environment: Recognize and support the diverse creative voices and practices of people and organizations in the city to sustain a vibrant and authentic cultural environment.

5.       Place: Pursue physical planning and design strategies that support and give visual presence to the city’s creative life. Ensure there are adequate facilities for the production, presentation and sale of art in the city.

6.       Ecosystem: Facilitate the delivery and enjoyment of the arts and encourage the growth of creative industries, through strategic public and private actions.

These goals could be supported by a range of policies and actions as suggested below.

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* 1. Should the General Plan incorporate the six goals for arts and culture in Hollister as outlined above? 

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* 2. What policies and actions should the General Plan include to improve the capacity to expand and foster Hollister’s arts and culture sector? (Choose one or more from the list below.)

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* 3. What policies and actions should the General Plan include to guide the funding and expansion of arts and cultural programs in Hollister? (Choose one or more from the list below.)

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* 4. What policies and actions should the General Plan include to guide the development of arts and cultural facilities and events? (Choose one or more from the list below.)

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* 5. What regulatory recommendations should the General Plan include? (Choose one or more from the list below.)

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