The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs |
The business world has been witnessing a significant shift in the landscape of marketing leadership for some time. Professionals who once identified primarily as marketing consultants are increasingly taking on roles as Fractional Chief Marketing Officers (fCMOs). This trend reflects a growing demand among businesses, from startups to established corporations, for expert marketing guidance without the commitment of a full-time executive role. Similarly, agencies are adapting and offering fCMO-like services, recognizing the value and flexibility that fCMOs offer to their clients over the traditional agency model.
This survey seeks to gather insights from three distinct groups:
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future or present fCMOs themselves,
the clients or buyers who utilize (or plan to utilize) their services,
and the agencies that have integrated (or plan to integrate) the fCMO model into their offerings.
The findings from this research will provide valuable insights into the effectiveness, scope of work, and overall benefits of engaging with Fractional CMOs. We invite you to participate in this survey to share your experiences and contribute to the collective knowledge.
About this survey
This survey is specifically designed to be completed by Fractional Chief Marketing Officers (existing or those that plan to become one), companies that have (or plan to have) experience with hiring Fractional Chief Marketing Officers, as well as agencies that are using (or considering using) this model.
Survey Structure
First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
Third Section: At the survey's end, you have the option to answer open-ended questions. If you choose to do so, we may quote you in our report with a link to your website.
Survey Structure
First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
Third Section: At the survey's end, you have the option to answer open-ended questions. If you choose to do so, we may quote you in our report with a link to your website.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.