U.S. Highbush Blueberry Council Survey

July 2019

Question Title

* 1. Please indicate which of the following fruits you believe people are consuming most often. Select a maximum of 5.

Grapes

Apples

Strawberries

Raspberries

Honeydew

Oranges

Blackberries

Peaches

Watermelon

Blueberries

Cantaloupe

Pears

Kiwis

Cherries

Bananas

Question Title

* 2. Based on what you hear from the people you counsel, what are the 2 biggest barriers people claim prevents them from eating more fruit?

Question Title

* 3. When recommending increased intake of fruit, how frequently do you recommend the following specific types of fruit to your patients/clients:

	Never	Rarely	Occasionally	Frequently	Always
Pears	Pears Never	Pears Rarely	Pears Occasionally	Pears Frequently	Pears Always
Kiwis	Kiwis Never	Kiwis Rarely	Kiwis Occasionally	Kiwis Frequently	Kiwis Always
Bananas	Bananas Never	Bananas Rarely	Bananas Occasionally	Bananas Frequently	Bananas Always
Grapes	Grapes Never	Grapes Rarely	Grapes Occasionally	Grapes Frequently	Grapes Always
Cherries	Cherries Never	Cherries Rarely	Cherries Occasionally	Cherries Frequently	Cherries Always
Blackberries	Blackberries Never	Blackberries Rarely	Blackberries Occasionally	Blackberries Frequently	Blackberries Always
Raspberries	Raspberries Never	Raspberries Rarely	Raspberries Occasionally	Raspberries Frequently	Raspberries Always
Oranges	Oranges Never	Oranges Rarely	Oranges Occasionally	Oranges Frequently	Oranges Always
Peaches	Peaches Never	Peaches Rarely	Peaches Occasionally	Peaches Frequently	Peaches Always
Honeydew	Honeydew Never	Honeydew Rarely	Honeydew Occasionally	Honeydew Frequently	Honeydew Always
Apples	Apples Never	Apples Rarely	Apples Occasionally	Apples Frequently	Apples Always
Blueberries	Blueberries Never	Blueberries Rarely	Blueberries Occasionally	Blueberries Frequently	Blueberries Always
Strawberries	Strawberries Never	Strawberries Rarely	Strawberries Occasionally	Strawberries Frequently	Strawberries Always
Cantaloupe	Cantaloupe Never	Cantaloupe Rarely	Cantaloupe Occasionally	Cantaloupe Frequently	Cantaloupe Always
Watermelon	Watermelon Never	Watermelon Rarely	Watermelon Occasionally	Watermelon Frequently	Watermelon Always

Question Title

* 4. For each of the health conditions listed, indicate which fruit(s) you associate most with that health condition. If you do not associate any fruit with a specific health condition, leave that column blank.
Check all that apply.

	Cardiovascular health	Insulin response	Brain health	Gut microbiome health	Exercise performance/recovery	Eye health	Oral health	Bone health
Apples	Apples Cardiovascular health	Apples Insulin response	Apples Brain health	Apples Gut microbiome health	Apples Exercise performance/recovery	Apples Eye health	Apples Oral health	Apples Bone health
Bananas	Bananas Cardiovascular health	Bananas Insulin response	Bananas Brain health	Bananas Gut microbiome health	Bananas Exercise performance/recovery	Bananas Eye health	Bananas Oral health	Bananas Bone health
Blackberries	Blackberries Cardiovascular health	Blackberries Insulin response	Blackberries Brain health	Blackberries Gut microbiome health	Blackberries Exercise performance/recovery	Blackberries Eye health	Blackberries Oral health	Blackberries Bone health
Blueberries	Blueberries Cardiovascular health	Blueberries Insulin response	Blueberries Brain health	Blueberries Gut microbiome health	Blueberries Exercise performance/recovery	Blueberries Eye health	Blueberries Oral health	Blueberries Bone health
Grapes	Grapes Cardiovascular health	Grapes Insulin response	Grapes Brain health	Grapes Gut microbiome health	Grapes Exercise performance/recovery	Grapes Eye health	Grapes Oral health	Grapes Bone health
Kiwis	Kiwis Cardiovascular health	Kiwis Insulin response	Kiwis Brain health	Kiwis Gut microbiome health	Kiwis Exercise performance/recovery	Kiwis Eye health	Kiwis Oral health	Kiwis Bone health
Oranges	Oranges Cardiovascular health	Oranges Insulin response	Oranges Brain health	Oranges Gut microbiome health	Oranges Exercise performance/recovery	Oranges Eye health	Oranges Oral health	Oranges Bone health
Peaches	Peaches Cardiovascular health	Peaches Insulin response	Peaches Brain health	Peaches Gut microbiome health	Peaches Exercise performance/recovery	Peaches Eye health	Peaches Oral health	Peaches Bone health
Raspberries	Raspberries Cardiovascular health	Raspberries Insulin response	Raspberries Brain health	Raspberries Gut microbiome health	Raspberries Exercise performance/recovery	Raspberries Eye health	Raspberries Oral health	Raspberries Bone health
Strawberries	Strawberries Cardiovascular health	Strawberries Insulin response	Strawberries Brain health	Strawberries Gut microbiome health	Strawberries Exercise performance/recovery	Strawberries Eye health	Strawberries Oral health	Strawberries Bone health
Cherries	Cherries Cardiovascular health	Cherries Insulin response	Cherries Brain health	Cherries Gut microbiome health	Cherries Exercise performance/recovery	Cherries Eye health	Cherries Oral health	Cherries Bone health
Watermelon	Watermelon Cardiovascular health	Watermelon Insulin response	Watermelon Brain health	Watermelon Gut microbiome health	Watermelon Exercise performance/recovery	Watermelon Eye health	Watermelon Oral health	Watermelon Bone health
Pears	Pears Cardiovascular health	Pears Insulin response	Pears Brain health	Pears Gut microbiome health	Pears Exercise performance/recovery	Pears Eye health	Pears Oral health	Pears Bone health
Cantaloupe	Cantaloupe Cardiovascular health	Cantaloupe Insulin response	Cantaloupe Brain health	Cantaloupe Gut microbiome health	Cantaloupe Exercise performance/recovery	Cantaloupe Eye health	Cantaloupe Oral health	Cantaloupe Bone health
Honeydew	Honeydew Cardiovascular health	Honeydew Insulin response	Honeydew Brain health	Honeydew Gut microbiome health	Honeydew Exercise performance/recovery	Honeydew Eye health	Honeydew Oral health	Honeydew Bone health

Question Title

* 5. Now, thinking only about blueberries, how often are blueberries in the list of fruits you recommend?

I never include blueberries in my recommendations

I rarely include blueberries in my recommendations

I occasionally include blueberries in my recommendations

I frequently include blueberries in my recommendations

I always include blueberries in my recommendations

Question Title

* 6. Again, thinking only about blueberries, for your own family, indicate how strongly you agree or disagree with each of the following statements.

	Strongly Disagree	Somewhat Disagree	Neither agree nor disagree	Somewhat Agree	Strongly Agree
Blueberries have advantages for overall health	Blueberries have advantages for overall health Strongly Disagree	Blueberries have advantages for overall health Somewhat Disagree	Blueberries have advantages for overall health Neither agree nor disagree	Blueberries have advantages for overall health Somewhat Agree	Blueberries have advantages for overall health Strongly Agree
Blueberries have advantages for gut microbiome health	Blueberries have advantages for gut microbiome health Strongly Disagree	Blueberries have advantages for gut microbiome health Somewhat Disagree	Blueberries have advantages for gut microbiome health Neither agree nor disagree	Blueberries have advantages for gut microbiome health Somewhat Agree	Blueberries have advantages for gut microbiome health Strongly Agree
Blueberries have advantages for cardiovascular health	Blueberries have advantages for cardiovascular health Strongly Disagree	Blueberries have advantages for cardiovascular health Somewhat Disagree	Blueberries have advantages for cardiovascular health Neither agree nor disagree	Blueberries have advantages for cardiovascular health Somewhat Agree	Blueberries have advantages for cardiovascular health Strongly Agree
Blueberries have advantages for brain/cognitive health	Blueberries have advantages for brain/cognitive health Strongly Disagree	Blueberries have advantages for brain/cognitive health Somewhat Disagree	Blueberries have advantages for brain/cognitive health Neither agree nor disagree	Blueberries have advantages for brain/cognitive health Somewhat Agree	Blueberries have advantages for brain/cognitive health Strongly Agree
Blueberries are a great source of antioxidants	Blueberries are a great source of antioxidants Strongly Disagree	Blueberries are a great source of antioxidants Somewhat Disagree	Blueberries are a great source of antioxidants Neither agree nor disagree	Blueberries are a great source of antioxidants Somewhat Agree	Blueberries are a great source of antioxidants Strongly Agree
Blueberries have advantages in cancer prevention	Blueberries have advantages in cancer prevention Strongly Disagree	Blueberries have advantages in cancer prevention Somewhat Disagree	Blueberries have advantages in cancer prevention Neither agree nor disagree	Blueberries have advantages in cancer prevention Somewhat Agree	Blueberries have advantages in cancer prevention Strongly Agree
Blueberries have advantages in improving insulin resistance	Blueberries have advantages in improving insulin resistance Strongly Disagree	Blueberries have advantages in improving insulin resistance Somewhat Disagree	Blueberries have advantages in improving insulin resistance Neither agree nor disagree	Blueberries have advantages in improving insulin resistance Somewhat Agree	Blueberries have advantages in improving insulin resistance Strongly Agree
Blueberries have advantages in exercise performance and/or post exercise recovery	Blueberries have advantages in exercise performance and/or post exercise recovery Strongly Disagree	Blueberries have advantages in exercise performance and/or post exercise recovery Somewhat Disagree	Blueberries have advantages in exercise performance and/or post exercise recovery Neither agree nor disagree	Blueberries have advantages in exercise performance and/or post exercise recovery Somewhat Agree	Blueberries have advantages in exercise performance and/or post exercise recovery Strongly Agree
Blueberries have advantages for obesity prevention	Blueberries have advantages for obesity prevention Strongly Disagree	Blueberries have advantages for obesity prevention Somewhat Disagree	Blueberries have advantages for obesity prevention Neither agree nor disagree	Blueberries have advantages for obesity prevention Somewhat Agree	Blueberries have advantages for obesity prevention Strongly Agree
Blueberries have advantages for child nutrition	Blueberries have advantages for child nutrition Strongly Disagree	Blueberries have advantages for child nutrition Somewhat Disagree	Blueberries have advantages for child nutrition Neither agree nor disagree	Blueberries have advantages for child nutrition Somewhat Agree	Blueberries have advantages for child nutrition Strongly Agree
Blueberries have advantages for eye health	Blueberries have advantages for eye health Strongly Disagree	Blueberries have advantages for eye health Somewhat Disagree	Blueberries have advantages for eye health Neither agree nor disagree	Blueberries have advantages for eye health Somewhat Agree	Blueberries have advantages for eye health Strongly Agree
Blueberries have advantages for bone health	Blueberries have advantages for bone health Strongly Disagree	Blueberries have advantages for bone health Somewhat Disagree	Blueberries have advantages for bone health Neither agree nor disagree	Blueberries have advantages for bone health Somewhat Agree	Blueberries have advantages for bone health Strongly Agree

Question Title

* 7. For each statement listed below, indicate how strongly you agree or disagree with each of the following statements.

	Strongly Disagree	Somewhat Disagree	Neither agree nor disagree	Somewhat Agree	Strongly Agree
Fresh blueberries are convenient because they do not require any preparation	Fresh blueberries are convenient because they do not require any preparation Strongly Disagree	Fresh blueberries are convenient because they do not require any preparation Somewhat Disagree	Fresh blueberries are convenient because they do not require any preparation Neither agree nor disagree	Fresh blueberries are convenient because they do not require any preparation Somewhat Agree	Fresh blueberries are convenient because they do not require any preparation Strongly Agree
Frozen blueberries are a cost-effective way to help you (or your clients/customers) eat nutritiously.	Frozen blueberries are a cost-effective way to help you (or your clients/customers) eat nutritiously. Strongly Disagree	Frozen blueberries are a cost-effective way to help you (or your clients/customers) eat nutritiously. Somewhat Disagree	Frozen blueberries are a cost-effective way to help you (or your clients/customers) eat nutritiously. Neither agree nor disagree	Frozen blueberries are a cost-effective way to help you (or your clients/customers) eat nutritiously. Somewhat Agree	Frozen blueberries are a cost-effective way to help you (or your clients/customers) eat nutritiously. Strongly Agree
Frozen blueberries are a convenient way to help you (or your clients/customers) eat nutritiously.	Frozen blueberries are a convenient way to help you (or your clients/customers) eat nutritiously. Strongly Disagree	Frozen blueberries are a convenient way to help you (or your clients/customers) eat nutritiously. Somewhat Disagree	Frozen blueberries are a convenient way to help you (or your clients/customers) eat nutritiously. Neither agree nor disagree	Frozen blueberries are a convenient way to help you (or your clients/customers) eat nutritiously. Somewhat Agree	Frozen blueberries are a convenient way to help you (or your clients/customers) eat nutritiously. Strongly Agree
Like fresh blueberries, frozen blueberries are a good source of fiber.	Like fresh blueberries, frozen blueberries are a good source of fiber. Strongly Disagree	Like fresh blueberries, frozen blueberries are a good source of fiber. Somewhat Disagree	Like fresh blueberries, frozen blueberries are a good source of fiber. Neither agree nor disagree	Like fresh blueberries, frozen blueberries are a good source of fiber. Somewhat Agree	Like fresh blueberries, frozen blueberries are a good source of fiber. Strongly Agree
Frozen blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium	Frozen blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Strongly Disagree	Frozen blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Somewhat Disagree	Frozen blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Neither agree nor disagree	Frozen blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Somewhat Agree	Frozen blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Strongly Agree
Fresh blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium	Fresh blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Strongly Disagree	Fresh blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Somewhat Disagree	Fresh blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Neither agree nor disagree	Fresh blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Somewhat Agree	Fresh blueberries have vitamins and minerals including vitamin C, vitamin K, manganese and potassium Strongly Agree
Fresh blueberries are healthier for you than frozen blueberries	Fresh blueberries are healthier for you than frozen blueberries Strongly Disagree	Fresh blueberries are healthier for you than frozen blueberries Somewhat Disagree	Fresh blueberries are healthier for you than frozen blueberries Neither agree nor disagree	Fresh blueberries are healthier for you than frozen blueberries Somewhat Agree	Fresh blueberries are healthier for you than frozen blueberries Strongly Agree

Question Title

* 8. How frequently does each of the following prevent you from recommending blueberries to your patients?

	Never stops me from recommending blueberries	Rarely stops me from recommending blueberries	Occasionally stops me from recommending blueberries	Frequently stops me from recommending blueberries	Always stops me from recommending blueberries
Cost	Cost Never stops me from recommending blueberries	Cost Rarely stops me from recommending blueberries	Cost Occasionally stops me from recommending blueberries	Cost Frequently stops me from recommending blueberries	Cost Always stops me from recommending blueberries
Quality	Quality Never stops me from recommending blueberries	Quality Rarely stops me from recommending blueberries	Quality Occasionally stops me from recommending blueberries	Quality Frequently stops me from recommending blueberries	Quality Always stops me from recommending blueberries
Out of season	Out of season Never stops me from recommending blueberries	Out of season Rarely stops me from recommending blueberries	Out of season Occasionally stops me from recommending blueberries	Out of season Frequently stops me from recommending blueberries	Out of season Always stops me from recommending blueberries
Organic is too expensive	Organic is too expensive Never stops me from recommending blueberries	Organic is too expensive Rarely stops me from recommending blueberries	Organic is too expensive Occasionally stops me from recommending blueberries	Organic is too expensive Frequently stops me from recommending blueberries	Organic is too expensive Always stops me from recommending blueberries
Lack of portability	Lack of portability Never stops me from recommending blueberries	Lack of portability Rarely stops me from recommending blueberries	Lack of portability Occasionally stops me from recommending blueberries	Lack of portability Frequently stops me from recommending blueberries	Lack of portability Always stops me from recommending blueberries
Short shelf life	Short shelf life Never stops me from recommending blueberries	Short shelf life Rarely stops me from recommending blueberries	Short shelf life Occasionally stops me from recommending blueberries	Short shelf life Frequently stops me from recommending blueberries	Short shelf life Always stops me from recommending blueberries
Limited ways to use them	Limited ways to use them Never stops me from recommending blueberries	Limited ways to use them Rarely stops me from recommending blueberries	Limited ways to use them Occasionally stops me from recommending blueberries	Limited ways to use them Frequently stops me from recommending blueberries	Limited ways to use them Always stops me from recommending blueberries
Limited package sizes	Limited package sizes Never stops me from recommending blueberries	Limited package sizes Rarely stops me from recommending blueberries	Limited package sizes Occasionally stops me from recommending blueberries	Limited package sizes Frequently stops me from recommending blueberries	Limited package sizes Always stops me from recommending blueberries
Taste	Taste Never stops me from recommending blueberries	Taste Rarely stops me from recommending blueberries	Taste Occasionally stops me from recommending blueberries	Taste Frequently stops me from recommending blueberries	Taste Always stops me from recommending blueberries

Question Title

* 9. Which of the following benefits of fresh blueberries are the most important reasons for you to recommend them to your patients? Select ALL that apply.

Taste

One cup serving is a good source of fiber

One cup serving is a good source of Vitamin C

They have only 80 calories per serving

Rich in vitamins and minerals

Rich in plant polyphenols

They contain naturally occurring sugars

They require no preparation

Versatile and pair well with a number of savory and sweet dishes

Question Title

* 10. For those patients to whom you recommend adding blueberries to their diet, how many servings do you recommend they consume per week?

Question Title

* 11. What sources of information do you use when researching for new information on the impact of diet and nutrition on health that you might ultimately share with your clients/patients? Select ALL that apply.

Television news programs

Newspaper or magazine articles

Mobile applications

Internet web sites

Health professional conferences

Peer reviewed science journals

Continuing education seminars and webinars

Other (please specify)

Question Title

* 12. When you recommend blueberries to your patients/clients, do you usually suggest a specific amount that they should eat as part of a meal or snack?

Yes

If yes, please elaborate

Question Title

* 13. When you do recommend a specific amount of blueberries patients/clients should eat as part of a meal or snack, what amount do you typically recommend?

ounces

cups

servings

Other (please specify)

Question Title

* 14. Email address

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U.S. Highbush Blueberry Council Survey

July 2019

Question Title

* 1. Please indicate which of the following fruits you believe people are consuming most often. Select a maximum of 5.

Question Title

* 2. Based on what you hear from the people you counsel, what are the 2 biggest barriers people claim prevents them from eating more fruit?

Question Title

* 3. When recommending increased intake of fruit, how frequently do you recommend the following specific types of fruit to your patients/clients:

Question Title

* 4. For each of the health conditions listed, indicate which fruit(s) you associate most with that health condition. If you do not associate any fruit with a specific health condition, leave that column blank. Check all that apply.

Question Title

* 5. Now, thinking only about blueberries, how often are blueberries in the list of fruits you recommend?

Question Title

* 6. Again, thinking only about blueberries, for your own family, indicate how strongly you agree or disagree with each of the following statements.

Question Title

* 7. For each statement listed below, indicate how strongly you agree or disagree with each of the following statements.

Question Title

* 8. How frequently does each of the following prevent you from recommending blueberries to your patients?

Question Title

* 9. Which of the following benefits of fresh blueberries are the most important reasons for you to recommend them to your patients? Select ALL that apply.

Question Title

* 10. For those patients to whom you recommend adding blueberries to their diet, how many servings do you recommend they consume per week?

Question Title

* 11. What sources of information do you use when researching for new information on the impact of diet and nutrition on health that you might ultimately share with your clients/patients? Select ALL that apply.

Question Title

* 12. When you recommend blueberries to your patients/clients, do you usually suggest a specific amount that they should eat as part of a meal or snack?

Question Title

* 13. When you do recommend a specific amount of blueberries patients/clients should eat as part of a meal or snack, what amount do you typically recommend?

Question Title

* 14. Email address

* 4. For each of the health conditions listed, indicate which fruit(s) you associate most with that health condition. If you do not associate any fruit with a specific health condition, leave that column blank.
Check all that apply.