Herbalife is inviting companies, entrepreneurs, and nutrition industry visionaries to apply to present their product ideas in front of the top Herbalife executives at their North American Innovation Meeting.  Herbalife has strong interest in cultivating the flow of new ideas through introduction of novel ingredients and technologies into our existing product line and creation of line extensions.

This will be a 1 1/2-day event hosted by Herbalife on May 18-19, 2016 in Los Angeles, California. The finalists will be announced by April 19, 2016 and will be invited to the meeting.

Herbalife is seeking entries for innovative technologies and products in the following areas:
1.     Innovative meal/snack food bars
2.     Non-egg-based breakfast food/snacks in powdered format – just add water/milk (could be omelet, pancake, or bake mixes, etc.)
3.     Novel delivery formats for vitamins, minerals and nutraceuticals (especially chewables and orally-dissolving technologies)
4.     Innovations in plant nutrients and botanical ingredients

Submissions will be evaluated based on the following criteria:
-        Interest from our worldwide and regional marketing champions
-        Value proposition and ability to create a viable cost-benefit proposition within our direct selling model, especially around Nutrition Clubs
o   To familiarize yourself with Herbalife product offerings, please review the Herbalife product line at
o   If you are not familiar with Herbalife Nutrition Clubs, please review this video that describes the primary Herbalife business model -
-        Level of scientific substantiation
-        Supply-chain availability and fit with our manufacturing infrastructure and distribution model
-        Fit with the Herbalife nutrition and ingredient philosophies

About the Process

Nutrition Business Advisors (NBA) and Herbalife Selection Committee screens applications and will contact you directly whether or not your application has been successful. Successful applicants will be invited to present to Herbalife on May 18-19, 2016.

Information Sharing

All information submitted to NBA by applicants will be shared by NBA with Herbalife. We caution all applicants to withhold from application all sensitive, proprietary, or highly confidential information that they do not wish to be disclosed.

Please fill out the form below in its entirety and submit to Mike Dovbish at by 5:00 pm PST on April 4, 2016.

IMPORTANT: It is critical that you include enough information about your product/technology, IP, proposed claims and benefits, etc. (though in concise manner) that the Selection Committee can fully understand and evaluate the opportunity.