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Healthcare Advertising Survey
Thank you for filling out this brief survey (<3 min). We look forward to sharing the results - please enter in your email address in the last question if you would like the report to be sent to you.
1.
Which of the following best describes your organization?
Healthcare Provider
Advertising Agency
Other (please specify)
2.
What is your title level?
C-Level
VP/SVP
Manager/Director
Analyst
3.
If you work at a healthcare provider, how do you conduct your media planning?
In-house Team
Agency
Combination of In-house Team and Agency
N/A
4.
What percentage of your media dollars do you allocate to each of the following channels? Please write in the % below.
Traditional TV (Broadcast and/or cable)
Digital Video (Mobile / Desktop / Social Media)
Connected TV (CTV)
5.
Which video ad channels do you currently utilize in your campaigns? (Check all that apply)
Broadcast TV
Cable TV
Social Media
Digital Video
Connected TV / OTT
None of the above
6.
In the next 12 months, how do you expect your budget allocation for video advertising to shift?
Increased budget allocation to video advertising channels
No change in budget allocation to video advertising channels
Decreased budget allocation to video advertising channels
We don’t run video advertising
7.
What do you see as your biggest challenges in advertising in the next 12 months? (Choose up to 3)
Budget constraints
Identifying and reaching the right audience
Media costs
Increased competition
Determining the best allocation of ad spend across channels
Developing effective creative
Understanding and adapting to privacy regulations
Consistent measurement of campaign results
Lack of tools/technology
Other (please specify)
8.
How much do you agree with the following statement: I am confident that our team has a precise profile of our target audience and are effective in reaching them through our marketing campaigns.
Completely Agree
Somewhat Agree
Neutral
Somewhat Disagree
Completely Disagree
9.
Would you like the report of this survey results emailed to you? If so, please enter your email address below.