1.Did you buy individual show tickets or passes for this year's Festival? Choose the one that most applies to you.

I bought an Ultimate Pass

I bought a Nightly Pass

I bought individual tickets to a show or more than one show.

I bought both tickets and a Nightly pass

I paid a cover charge(s) to shows in the Pubs and Clubs

I attended only free performances and/or saw shows in Pubs and Clubs that had no cover charge

2.How many times have you attended Harvest Music Festival as a ticket or pass-buying customer in the last 10 years?

First Time!

2 to 5 times

6 - 9 times

A perfect 10 years in a row

3.Which of the following statements best describes how you feel about this year’s event compared to the last time you attended the Harvest Music Festival?

Much better than last time

Better than last time

About the same

Worse than last time

Much worse than last time

This was my first time!

4.Would you mind telling us why you chose this answer and what year you last attended?

5.On a scale of 1-10, how would you rate your OVERALL experience at the 2025 Harvest Music Festival? (1 = Very Poor, 10 = Excellent)

1

2

3

4

5

6

7

8

9

10

6.Please share with us the top 3 things you loved most about Harvest 2025.

7.Please share with us the top 3 things that could have improved your Harvest Experience this year.

8.Which of the following venues did you attend? (Please check all that apply)

The new TD Main Stage in Officer's Square

The Ginger Stage in the Barracks (Big Fun shows or Blues in the Barracks)

The TD Marquee Stage at The Playhouse

Wilmot Church Acoustic Stage

Fredericton's Own Stage at City Hall

The CBC Stage on Carleton Street (by the Pedway Bridge)

The Tony George Jazz Stage at the Hilton Garden Inn

"Harvest at The CAP" Tannery Stage

Performances in any of the Pubs and Clubs

9.If you purchased TICKETS to this year's Festival, do you feel you got good value for your money?

Yes, absolutely

Yes, I guess

No, it wasn't quite what I hoped

No, absolutely not

I bought passes

I only attended free shows

10.Please use this space to provide us with any more details on why you answered how you did for Question 9.

11.Switching gears to passholders, if you purchased PASSES (Ultimates or Nightlys) to this year's Festival, do you feel you got good value for your money?

Yes, absolutely

Yes, I guess

No, it wasn't quite what I hoped

No, absolutely not

I bought tickets

I only attended free shows

12.Please use this space to provide us with any more details on why you answered how you did in Question 11.

13.As a ticket (or pass) buyer, do you feel you got all the information you needed to make an informed buying decision for this year's festival?

I was able to find everything I needed

I could have used a little more information

It was challenging to find all the information I needed

I only attended free shows

14.How can Harvest best inform you about each year's line-up and provide you with the buying information you require? Please provide us with any comments you have about our marketing and promotional materials.

15.Thinking about your decision to purchase tickets or passes, did you use any of these promotional items to find out information about the festival this year? Check all that apply.

The Harvest Website

The Harvest 2025 App by FEST

The Harvest Spotify Playlist

The 2025 Harvest Schedule (printed by Rocket)

The 2025 Harvest Program (printed by Rocket)

Harvest Instagram account

Harvest Facebook account

Talking to friends or family members who were thinking of attending

16.Now we would like to ask you about various aspects of the festival this year. Using a 5-point scale where 1 (the first circle) is very poor and 5 (the final circle) is excellent, how would you rate the following?

1

2

3

4

5

Variety of performances

1

2

3

4

5

Quality of performances

1

2

3

4

5

Seating in venues

1

2

3

4

5

Sound quality in the venues

1

2

3

4

5

Bar Menu (the products we offered in our venues)

1

2

3

4

5

Bar Service (speed and friendliness)

1

2

3

4

5

Bar Pricing

1

2

3

4

5

Admission process (entering the venues/ticket scanning/security)

1

2

3

4

5

Restroom Availability

1

2

3

4

5

Restroom Cleanliness

1

2

3

4

5

Cost of tickets and passes

1

2

3

4

5

Volunteers - quality of the service they provided

1

2

3

4

5

Volunteers - friendliness

1

2

3

4

5

Queen Street Free Festival experiences (buskers, free stages, vendor, outdoor bars)

1

2

3

4

5

Harvest Merchandise variety (this doesn't include artist-produced merch)

1

2

3

4

5

17.If you attended a show at the new TD Main Stage in Officers' Square, how would you compare your overall experience this year to your experiences at the Blues Tent in the past?

Much better than the Blues Tent

Better than the Blues Tent

About the same

Worse than the Blues Tent

Much worse than the Blues tent

It was my first time at the Festival!

18.Please share with us the things you liked about the new venue in Officer's Square

19.Please share with us anything you'd like to see improved at the new venue in Officer's Square

20.If you attended a show at the new TD Main Stage in Officers' Square and have attended the Festival in the past, do you prefer this new model centered in Officer's Square or the old model of multiple smaller venues with our biggest venue behind City Hall?

The new model centred in Officer's Square

The old model centred behind City Hall.

It was my first time at the Festival

21.As we look to future festivals, what kind of acts would you like to see more of? Check all that apply.

Blues (like Buddy Guy and Shemekia Copeland)

Rock (like The War on Drugs and Spoon)

Soul (like Mavis Staples and Sharon Jones & the Dap Kings)

Americana (like Jason Isbell and Sturgill Simpson)

Jam (like Trey Anastasio and Goose)

Funk (like Five Alarm Funk and Andy Frasco)

Canadian headliner faves (like Blue Rodeo and Feist)

Maritime faves (like Matt Andersen and Matt Mays)

Other (please specify)

22.Please share with us why you feel this way.

23.Thanks for sticking with us until the end! Trust us, we deeply appreciate your feedback. Did you try any of our new spirits menu from Black Galley Distilling?

Yes I did, what a great addition!

Yes I did, but truth be told, I would have preferred other brands

No, I drank other things on your menu.

No, while I like mixed drinks, I really prefer other brands

I don't drink alcohol

24.Now just a few demographic questions before we're done. What is your gender?

Male

Female

Non-binary

Prefer not to say

Other

25.What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

26.Where do you live?

Within the City Limits of Fredericton

Outside Fredericton but within 30kms of the City Limits (Oromocto, New Maryland, Hanwell, Douglas etc)

All other areas in New Brunswick (that are more than 30km from Fredericton)

Outside New Brunswick (PEI or Nova Scotia)

Outside New Brunswick (other Canada, not including PEI or Nova Scotia)

Outside Canada - any and all other countries