Rebranding Survey Questionnaire - Mitchell Museum

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1. On a scale of 1 to 10, how well do you think the current museum name represents its offerings and mission? (1 = Not well, 10 = Very well)

Clear

i We adjusted the number you entered based on the slider’s scale.

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2. How would you rate your familiarity with the reasons behind the museum's decision to rename on a scale of 1 to 10? (1 = Not familiar, 10 = Very familiar)

Clear

i We adjusted the number you entered based on the slider’s scale.

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3. On a scale of 1 to 10, how likely are you to support a new museum name that reflects the local and regional Indigenous community's identity and culture? (1 = Not likely, 10 = Very likely)

Clear

i We adjusted the number you entered based on the slider’s scale.

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4. On a scale of 1 to 10, how much should the new name align with the museum's historical significance? (1 = Not at all, 10 = Completely)

Clear

i We adjusted the number you entered based on the slider’s scale.

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5. On a scale of 1 to 10, rate the extent to which the new name should reflect the diversity of the museum's collections and exhibits. (1 = Not at all, 10 = Completely)

Clear

i We adjusted the number you entered based on the slider’s scale.

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6. On a scale of 1 to 10, how well should the new name align with the museum's purpose, mission, vision, and goals? (1 = Not well, 10 = Perfect alignment)

Clear

i We adjusted the number you entered based on the slider’s scale.

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7. How important is it to you that the new name differentiates the museum from other cultural institutions in the area on a scale of 1 to 10? (1 = Not important, 10 = Extremely important)

Clear

i We adjusted the number you entered based on the slider’s scale.

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8. How would you rate the importance of the new museum name being easy to pronounce and remember on a scale of 1 to 10? (1 = Not important, 10 = Extremely important)

Clear

i We adjusted the number you entered based on the slider’s scale.

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9. Finally, how would you rate the importance of the new name aligning with the emotions and feelings you associate with the museum on a scale of 1 to 10? (1 = Not important, 10 = Extremely important)

Clear

i We adjusted the number you entered based on the slider’s scale.

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10. Please describe what words you would use to describe your museum experience.

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11. Please describe colors or images in the Great Lakes.

Primary Color

Secondary Color

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12. Have you been to the museum or participated in programming?

Past Year

1-5

Not sure

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13. Do you identify as any of the following: (mark all that apply)

Indigenous (Tribal Affiliation)

Teacher/Educator

Mitchell Museum Member

Evanston Resident

Mitchell Museum affiliate or partner

Other (please specify)

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14. Are you interested in volunteering or learning about supporting or donating to the museum?

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15. Contact information or email us at kimvigue@mitchellmuseum.org

Name

Email Address

Phone Number