OnMetrix - Data Analysis Research

Research into habits of data analysts.

Question Title

* 1. What is your current job title?

Question Title

* 2. What is your current level within your organisation?

Entry-level

Mid-level professional

Senior professional

Manager

Director

Executive (C-level)

Consultant/Contractor

Other (please specify)

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* 3. What industry do you work in?

Retail and E-commerce

Finance and Banking

Healthcare and Life Sciences

Technology and Software

Manufacturing

Education

Government and Public Sector

Telecommunications

Media and Entertainment

Transportation and Logistics

Energy and Utilities

Real Estate

Hospitality and Travel

Non-profit

Other (please specify)

Question Title

* 4. Which tools do you primarily use for data analysis? (Select all that apply)

Microsoft Excel

Power BI

Tableau

Google Analytics

SQL

Python/R

Qlik

Other (please specify)

None of the above

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* 5. How frequently do you use Microsoft Excel in your analysis work?

Daily

Several times a week

Occasionally (once a week or less)

Rarely (once a month or less)

Never

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* 6. What is your main purpose for using data visualisation tools (e.g., Power BI, Tableau)? Do not include Excel in this

Creating real-time dashboards

Generating reports for stakeholders

Exploring and identifying trends

Ad-hoc analysis and insights

I do not use any data visualisation tools

Other (Please specify)

Question Title

* 7. What is your main purpose for using Excel?

Creating real-time dashboards

Generating reports for stakeholders

Exploring and identifying trends

Ad-hoc analysis and insights

Data Cleaning

I do not use Excel

Other (Please specify)

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* 8. What percentage of your data visualisation work is done in Excel compared to other tools like Power BI, Tableau, Qlik, and Google Analytics?

0% Excel - 100% Visualisation Tool

25% Excel - 75% Visualisation Tool

50% Excel - 50% Visualisation Tool

75% Excel - 25% Visualisation Tool

100% Excel - 0% Visualisation Tool

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* 9. What are your primary career goals for the next 1–2 years? (Select up to two)

Developing advanced technical skills (e.g., Python, SQL, advanced Excel)

Gaining expertise in data visualisation tools (e.g., Power BI, Tableau)

Moving into a managerial or leadership role

Transitioning to a specialised data role (e.g., data engineering, data science)

Improving data storytelling and communication skills

Expanding knowledge in data strategy and business intelligence

Seeking a new role within the industry

Other (please specify)

OnMetrix - Data Analysis Research

Research into habits of data analysts.

Question Title

* 1. What is your current job title?

Question Title

* 2. What is your current level within your organisation?

Question Title

* 3. What industry do you work in?

Question Title

* 4. Which tools do you primarily use for data analysis? (Select all that apply)

Question Title

* 5. How frequently do you use Microsoft Excel in your analysis work?

Question Title

* 6. What is your main purpose for using data visualisation tools (e.g., Power BI, Tableau)? Do not include Excel in this

Question Title

* 7. What is your main purpose for using Excel?

Question Title

* 8. What percentage of your data visualisation work is done in Excel compared to other tools like Power BI, Tableau, Qlik, and Google Analytics?

Question Title

* 9. What are your primary career goals for the next 1–2 years? (Select up to two)

Question Title

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* 10. Would you like to subscribe to our Business Intelligence Weekly Newsletter?
If so, then please leave your email address in the text box below.