E-MBA Questionnaire: Q-Commerce Survey

1.Group ID:(Required.)

2.EMBA Student ID (Roll No.)(Required.)

Dear Respondent,

We request you to carefully read the following scenario and imagine yourself in the given situations before responding. There are no right or wrong answers. Please feel free to answer honestly based on your thoughts and feelings.

This questionnaire is part of a research study conducted by researchers from the Department of Management Studies at Indian Institute of Technology Madras. The information you provide will be used strictly for academic purposes, and your responses will be kept completely confidential. Your identity will not be disclosed at any stage of the study.

Scenario D: B&S (H) U(L), F(L)

A. Quick commerce platforms are mobile applications that deliver products within minutes, catering
to immediate consumer needs. Customers can browse products, add items to their cart, and
complete payment, all through a single app.

3.Have you ever used a Quick Commerce Platform?(Required.)

Yes

No

4.If yes, which platform(s) have you used? __________

B. Please read the scenario below which is based on ride-hailing platforms.

Imagine you need a few household items and decide to place an order through a quick commerce
app that you occasionally use. Your cart contains bread, milk, eggs, and fruits, and the total
amount displayed is ₹350. You proceed to checkout expecting to pay that amount.
At the final payment stage, you are informed that additional charges have been applied due to
high demand, including delivery, platform, and surge fees. Your final payable amount is now
₹510. You have sufficient time before the items are required.

5.The final amount charged was considerably higher than what I initially expected to pay.(Required.)

6.The items in the scenario were required urgently.(Required.)

7.Based on the scenario, I use this app on a regular basis.(Required.)

8.After this incident, I will never place an order from the quick commerce platform.(Required.)

9.If this had happened to me, I would stop ordering from the quick commerce platform.(Required.)

10.Given what happened, I will never use the quick commerce platform for my purchases.(Required.)

11.I trust this platform at all times.(Required.)

12.I believe this platform is honest and transparent in its dealings with customers.(Required.)

13.I believe this platform can be counted on.(Required.)

14.I have confidence in this platform as a service provider.(Required.)

15.I have always had a good impression of this platform.(Required.)

16.In my opinion, this platform has a good impression in the minds of customers.(Required.)

17.I believe that this platform has a better image than its competitors.(Required.)

18.I intend to leave a tip for this order.(Required.)

19.I am willing to pay a higher tip than what people on average pay.(Required.)

20.I will tip in future orders as well.(Required.)

21.I felt in control of my ordering decision in this situation.(Required.)

22.The quick commerce app allowed me to be in charge of my pricing-related decisions.(Required.)

23.The ordering process allowed me to be decisive about the total cost of my purchase.(Required.)

24.The ordering process gave me control over what I ultimately have to pay.(Required.)

25.In the situation described above, I felt I had power over the situation.(Required.)

26.In the situation described above, I felt in charge of the situation.(Required.)

27.In the situation described above, I felt in control of the situation.(Required.)

28.This scenario can happen with anybody.(Required.)

29.It was tough imagining myself in such a scenario.(Required.)

30.Imagining myself in the above mentioned scenario needs efforts.(Required.)

31.Age(Required.)

32.Gender(Required.)

33.Occupation(Required.)

34.Daily Working Hours(Required.)

35.Highest Educational Qualification(Required.)

Other (please specify)

36.Annual Income Level(Required.)

Thank you for participating in the survey..!!