About The Campaign

BSM Media is excited to present TWO new campaign opportunities for Thready Bear from Moose Toys!

Meet Thready Bear - the bear with the magical button eyes. Make a wish and he truly comes to life! When you wish on Thready's magical button heart, Thready truly comes to life before your eyes! Thready Bear is so interactive with his emotive eye expressions; his button eyes will show you when he is happy, sad, or even frustrated!

We're looking for influencers and parents with at least 1 child aged 4-8 years old who can shop at Walmart, Target or Amazon and live in the United States.

Campaign #1 - Amazon Survey & Reviews:
If selected, you will be asked to purchase Thready Bear directly from Amazon (MSRP $49.99). When you get the toy at home, you will be asked to take a survey about the product and write a verified review on Amazon.com. Select participants will be asked to create an Amazon review video for additional compensation.

Posting Dates:
August - September 2024

Deliverables:
1x Survey
1x Verified Amazon Review
Compensation: $100, inclusive of the purchase of Thready Bear (MSRP $49.99)

Campaign #2 - Retail & Lifestyle Reels:
If selected, you will be asked to visit your assigned retailer (Target or Walmart), and create content of finding Thready Bear in store. You will purchase Thready Bear and when you get the toy at home, you will create content showing your child(ren) playing with it's interactive features. Final reel will show the shopping journey and home use.

Posting Dates:
October 2024

Deliverables:
1x IG Story
1x IG Reel
1x share to Facebook, TIkTok or YouTube
Compensation: $650, inclusive of the purchase of Thready Bear (MSRP $49.99)

Please Note:
All social media profiles must be set to public with engagement stats turned ON to participate in any of these programs. Influencers will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including product, photo guidelines, and key word messaging will be sent to each selected influencer.

Please click NEXT to proceed

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