Dark Chocolate

Tell me a little about the last dark chocolate bar you bought

If you can, think specifically about the last dark chocolate bar that you purchased and ate.

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* 1. Did you buy it

In a physical store

Online

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* 2. What brand did you buy? (If you can't recall, just leave blank)

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* 3. Had you shopped at that store before?

I've purchased something from this that store before

This was my first order from that store

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* 4. Think about the brand that you bought. Have you eaten that brand before?

I had eaten it before

This was the first time trying this brand

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* 5. When you ate the bar, did you eat it alone or with others?

I ate it alone

I ate it with someone else or a group of people

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* 6. What are some of your favorite dark chocolate brands?

Just a few more general questions...

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* 7. Think about buying dark chocolate in 2015. How many times did you buy chocolate in a store or online?

Only once

2-5 times

6-10 times

More than 10 times

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* 8. In the last 12 months, which of these best describes the dark chocolate that you purchased and ate?

I know what type/brand I like and I mostly bought that type of dark chocolate.

I tried a lot of different kinds and bought different kinds of dark chocolate that I hadn't tried before.

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* 9. Do you consider cocoa percentage when you shop? If yes, what percentage do you usually shop for?

I usually don't think about cocoa percentage when I shop

90%+

75-90%

65-75%

65% and below

Only three more questions

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* 10. Do you work in the cocoa/chocolate industry? (chocolateur, retail, etc...)

Yes

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* 11. We're looking for a few people to participate in a more in-depth conversation about dark chocolate (around 45 minutes long). If you're picked, we'll send you a $50 Amazon gift card for your participation. Would you be willing to talk more?

Yes

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* 12. If you answered yes to the question above, please tell us your name, email address, and contact phone number so I can reach out to you

Name

Phone