ICTC - Marketing Effectiveness Survey

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1. What is your gender? (Required.)

Male

Female

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2. What is your student classification? (Required.)

High School

Adult

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3. Which ICTC campus are you currently enrolled and taking classes? (Required.)

Muskogee

Sallisaw

Stilwell

Tahlequah

Adult Health Careers

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4. What type of ICTC course are you currently taking? (Required.)

Full-time, day career major

Short-term, evening course

Online course

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5. If you read the newspaper, do you primarily read a hard copy, read it online, or read both?

I don't read the newspaper

Read online

Read hard copy

Read both

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6. If you answered yes to the question above, which newspaper(s) do you read most? (Check all that apply)

Muskogee Phoenix

Tulsa World

Daily Oklahoman

USA Today

Other (please specify)

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7. Do you listen to commercial radio at least once per week? (Required.)

Yes

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8. If yes, which radio station(s) do you listen to most? (Choose all that apply)

92.9 Bob FM

96.5 FM - The Mix

97.1 FM - The Sports Animal

97.9 FM - KZBB

101.7 - KTFX

102.1 - KEOK

104.5 FM - The Edge

106.9 FM - KHits

Magic 107.9 FM

Other (please specify)

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9. Do you own a "Smart Phone"? (Required.)

Yes

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10. If yes, which services can you access through your smart phone? (Choose all that apply)

Texting

Data/Internet

Third Party Applications

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11. What social media accounts do you have? (Check all that apply)

Facebook

Twitter

Instagram

YouTube

SnapChat

I don't have a social media account

Other (please specify)

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12. When it comes to ICTC advertising, which of the following have you seen or heard?

Newspaper Ad

Brochure

Billboard Ad

Radio Ad

Class Schedule in Mail

Other (please specify)

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13. If you've used the ICTC web site, please tell us what you think.

Never used web site

I've used the web site, and I find it easy to navigate.

I've used the web site, and I find it difficult to navigate.

Do you have any suggestions that could make our web site better?

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14. What was your primary purpose for using the ICTC web site?

Explore ICTC course offerings

Enroll and/or complete student registration

Check out employment opportunities

General browsing

Have not used the ICTC web site

Other (please specify)

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15. Why did you enroll at ICTC? (Primary Reason)

Fits in my career plans

To learn a new skill

To upgrade an existing skill (professional development)

My friend(s) encouraged me to

My parent(s) encouraged me to

My high school counselor advised me to

Wanted to explore career options

Other (please specify)

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16. What are your plans after you leave and/or graduate from ICTC?

Use ICTC training to get a job

Attend college or university

Work in the ICTC career area while attending college

Get a job in field separate from ICTC career area

Continue education elsewhere

Enter the military

Other (please specify)

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17. Which of the following ways would you prefer for ICTC to reach you with a promo message? (Check all that apply)

E-Mail

Text

Phone Call

Newspaper

Radio

Facebook

Direct Mail

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18. To better assist ICTC in measuring our marketing effectiveness, please provide the following information:

Name:

Email Address:

Phone Number:

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* 1. What is your gender? (Required.)

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* 2. What is your student classification? (Required.)

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* 3. Which ICTC campus are you currently enrolled and taking classes? (Required.)

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* 4. What type of ICTC course are you currently taking? (Required.)

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* 5. If you read the newspaper, do you primarily read a hard copy, read it online, or read both?

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* 6. If you answered yes to the question above, which newspaper(s) do you read most? (Check all that apply)

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* 7. Do you listen to commercial radio at least once per week? (Required.)

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* 8. If yes, which radio station(s) do you listen to most? (Choose all that apply)

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* 9. Do you own a "Smart Phone"? (Required.)

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* 10. If yes, which services can you access through your smart phone? (Choose all that apply)

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* 11. What social media accounts do you have? (Check all that apply)

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* 12. When it comes to ICTC advertising, which of the following have you seen or heard?

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* 13. If you've used the ICTC web site, please tell us what you think.

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* 14. What was your primary purpose for using the ICTC web site?

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* 15. Why did you enroll at ICTC? (Primary Reason)

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* 16. What are your plans after you leave and/or graduate from ICTC?

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* 17. Which of the following ways would you prefer for ICTC to reach you with a promo message? (Check all that apply)

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* 18. To better assist ICTC in measuring our marketing effectiveness, please provide the following information:

1. What is your gender? (Required.)

2. What is your student classification? (Required.)

3. Which ICTC campus are you currently enrolled and taking classes? (Required.)

4. What type of ICTC course are you currently taking? (Required.)

5. If you read the newspaper, do you primarily read a hard copy, read it online, or read both?

6. If you answered yes to the question above, which newspaper(s) do you read most? (Check all that apply)

7. Do you listen to commercial radio at least once per week? (Required.)

8. If yes, which radio station(s) do you listen to most? (Choose all that apply)

9. Do you own a "Smart Phone"? (Required.)

10. If yes, which services can you access through your smart phone? (Choose all that apply)

11. What social media accounts do you have? (Check all that apply)

12. When it comes to ICTC advertising, which of the following have you seen or heard?

13. If you've used the ICTC web site, please tell us what you think.

14. What was your primary purpose for using the ICTC web site?

15. Why did you enroll at ICTC? (Primary Reason)

16. What are your plans after you leave and/or graduate from ICTC?

17. Which of the following ways would you prefer for ICTC to reach you with a promo message? (Check all that apply)

18. To better assist ICTC in measuring our marketing effectiveness, please provide the following information: