OAK 30617 Parent Creative Group Survey

Hagen/Sinclair Research is looking for creative, imaginative PARENTS in the San Francisco Bay Area to participate in a Co-Creation Session about a technology brand and how they can improve a new product they will be launching.

INCENTIVE: As a thank you for participating, those who complete the group will be paid $200.

DATE/TIME: The group will take place March 28th, 2017.

FORMAT: 3 -hour Co-Creative Sessions.

If you are interested in participating, please provide the following information. If your answers pre-qualify you for the study, one of our recruiters will call you to complete the screening process.

1.Demographics: We ask for your industry and title in order to invite you to appropriate future studies.

First Name:

Last Name

Industry:

Title

City:

State:

ZIP:

Cell Phone:

Email Address:

3.What is your occupation and the name of the company that you work for?

Occupation:

Company:

4.Do you have children?

Yes

No

5.How many children do you have living at home in each of the following age groups?

Aged 0-2:

Aged 3-5:

Aged 6-9:

Aged 10-12:

Aged 13-15:

Aged 16 and older:

7.Thinking about your profession, do any of the following apply to you? (Please select all that apply).

I am a visual or graphic designer or digital artist

I am a filmmaker or videographer

I am a photographer

I am a musician (music creator)

I am an architect

I am a scientist, physicist or mathematician

I am an engineer, programmer or an IT person

I am a full-time College Student

None of these

8.For your profession, do you use computers for creative activities (e.g. design, photography, videography, music creation, architecture) multiple times a week?

Yes

No

9.Which country do you currently live in?

USA

UK

Germany

China

10.What is your gender?

11.What is your age?

12.Using a scale from 1 to 7, with 1 being "Disagree Strongly", and 7 being "Agree Strongly", please read and rate each statement:

Level of Agreement

The technology I own sets me apart from the crowd

Technology helps me stay organized

I am able to use unfamiliar technology when no one is around to help if I need it

Portable computers (laptops, etc.) do not have all of the capabilities I want compared to desktop computers

Having a smartphone is critical for me - I can't imagine my life without one

It is important to me to constantly be working towards a goal, either personally or professionally

I am proactive about maintaining a healthy lifestyle

I am willing to pay a premium to get devices and services with the best specs and features

I keep up to date with the latest video game news and technology (e.g. new games and consoles, etc.)

I need to play video games on a computer that has top of the line graphics and processing speed

I enjoy looking for entertainment (e.g. music, video, games, etc.) on the internet

I enjoy using social media to share regular moments from my everyday life with my friends/followers

I enjoy posting photos, videos, songs or other content on social networking / community websites

For the following two questions, please Indicate how frequently you do each of these activities on a computer, tablet, or smartphone:

13.Social networking (e.g. Facebook, LinkedIn, Twitter, etc.)

14.Organize your calendar and coordinate activities (invites, etc.)

16.If you own/use a Windows desktop or laptop, which of the following best describes your role in purchasing this device?

I provide no input into the final decision / purchasing the technology

I provide some input into the final decision / purchasing the technology

I provide significant input into the final decision / purchasing the technology

I am completely responsible for the final decision / purchasing the technology

18.How much are you willing to pay for a new device as indicated in the previous question?

1. Computer:

2. Tablet / eReader:

3. Mobile Phone:

19.How important or influential are the built-in apps (the apps that are built into the computer or Operating System such as paint, photo, etc.) to you when deciding which computer to buy?

21.Please indicate how strongly you agree or disagree on the following statements related to apps and services. 1 = Strongly Disagree to 7 = Strongly Agree

Level Describes You

Apps are a very important part of how I use my computer

I enjoy using apps that allow me to create and share content such as photos, videos, songs with a community (friend, family, likeminded people)

I’m often the first one in my group to discover additional content and apps such as songs, TV shows, articles, etc.

Once an app is downloaded, I am willing to purchase special options or “add-ons” within the app to unlock extra features

23.Which one of the following descriptions best describes you?

I love buying the latest gadgets and technology and will go out of my way to be the first of my friends to own something

I like being the first with new technology or gadgets but it is not something that I go out of my way to achieve

I will get new technology when I need to, but I am not concerned if I am not the first one of my friends to own something

I am not that bothered by new technology and will often get something after it has been proven to work well

I do not enjoy getting new technology and will stick with what I have got for as long as possible

27.If you could have a dinner party with 3 guests, who would you invite--dead or alive, famous or not—and why?

29.Please indicate how strongly you agree or disagree on the following statements.

Level of Agreement

I like to create new content eg music, videos, photography, art etc.

I aspire to improve my abilities in creating content eg music, videos, photography, art etc.

I like to interact with others that like to create content eg music, videos, photography, art etc.

30.Is it okay if we contact you about future studies that may be a fit for you?

Yes

No

31.If someone referred you please enter their name and email address so we can send them a gift certificate.

Thank you for taking the time to fill out our survey. A recruiter will call you to complete the screening process if your answers are a match to the study qualifications.

This is a legitimate paid market research study. To verify, go to our website: WWW.HAGENSINCLAIR.COM. If you want to receive personal invitations to future studies click the PARTICIPANT REGISTRATION LINK and sign up. We will contact you if a project arises that looks like a good fit for you. Thanks again!