Hagen/Sinclair Research is looking for creative, imaginative PARENTS in the San Francisco Bay Area to participate in a Co-Creation Session about a technology brand and how they can improve a new product they will be launching. 

INCENTIVE: As a thank you for participating, those who complete the group will be paid $200.

DATE/TIME: The group will take place March 28th, 2017.

FORMAT: 3 -hour Co-Creative Sessions.

If you are interested in participating, please provide the following information. If your answers pre-qualify you for the study, one of our recruiters will call you to complete the screening process.

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* 1. Demographics: We ask for your industry and title  in order to invite you to appropriate future studies.

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* 2. What is your current employment status?

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* 3. What is your occupation and the name of the company that you work for?

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* 4. Do you have children?

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* 5. How many children do you have living at home in each of the following age groups?

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* 6. In your estimate, how many total employees, including yourself, would you say your organization has worldwide?

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* 7. Thinking about your profession, do any of the following apply to you? (Please select all that apply).

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* 8. For your profession, do you use computers for creative activities (e.g. design, photography, videography, music creation, architecture) multiple times a week?

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* 9. Which country do you currently live in?

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* 10. What is your gender?

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* 11. What is your age?

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* 12. Using a scale from 1 to 7, with 1 being "Disagree Strongly", and 7 being "Agree Strongly", please read and rate each statement:

  Level of Agreement
The technology I own sets me apart from the crowd
Technology helps me stay organized
I am able to use unfamiliar technology when no one is around to help if I need it
Portable computers (laptops, etc.) do not have all of the capabilities I want compared to desktop computers
Having a smartphone is critical for me - I can't imagine my life without one
It is important to me to constantly be working towards a goal, either personally or professionally
I am proactive about maintaining a healthy lifestyle
I am willing to pay a premium to get devices and services with the best specs and features
I keep up to date with the latest video game news and technology (e.g. new games and consoles, etc.)
I need to play video games on a computer that has top of the line graphics and processing speed
I enjoy looking for entertainment (e.g. music, video, games, etc.) on the internet
I enjoy using social media to share regular moments from my everyday life with my friends/followers
I enjoy posting photos, videos, songs or other content on social networking / community websites
For the following two questions, please Indicate how frequently you do each of these activities on a computer, tablet, or smartphone:

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* 13. Social networking (e.g. Facebook, LinkedIn, Twitter, etc.)

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* 14. Organize your calendar and coordinate activities (invites, etc.)

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* 15. For the following list of products and devices, please indicate which of these products/devices you use at least weekly.

  a. For personal use b. For work use
Computer:
Desktop that uses Windows
Laptop / Hybrid / Ultrabook that uses Windows
Google Chromebook
Mac Desktop
Mac Laptop
Tablet and eReader:
iPad
iPad Mini
Android Tablet (Samsung Galaxy, Amazon Fire, Nexus)
Microsoft Tablet / Surface
Other Tablet or eReader
Mobile Phone:
Apple iPhone
Android Phone (Samsung Galaxy, HTC One, Motorola Droid)
Blackberry (Pearl, Curve, Bold)
Windows Phone (Samsung Focus, HTC 8x, Nokia Lumia)
Simple Cell Phone (without web access)
None of these

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* 16. If you own/use a Windows desktop or laptop, which of the following best describes your role in purchasing this device?

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* 17. Are you considering purchasing any of the following devices within the next 12 months for personal use? Please select all that apply.

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* 18. How much are you willing to pay for a new device as indicated in the previous question?

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* 19. How important or influential are the built-in apps (the apps that are built into the computer or Operating System such as paint, photo, etc.) to you when deciding which computer to buy?

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* 20. Which of the following types of apps do you use on your primary computer at least once a week? (Please select all that apply).

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* 21. Please indicate how strongly you agree or disagree on the following statements related to apps and services. 1 = Strongly Disagree to 7 = Strongly Agree

  Level Describes You
Apps are a very important part of how I use my computer
I enjoy using apps that allow me to create and share content such as photos, videos, songs with a community (friend, family, likeminded people)
I’m often the first one in my group to discover additional content and apps such as songs, TV shows, articles, etc.
Once an app is downloaded, I am willing to purchase special options or “add-ons” within the app to unlock extra features

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* 22. Please indicate how familiar you are with each of the following technologies:

  Not very familiar Familiar but don't use Familiar and use it
Virtual Reality (VR) – A fully digital experience produced by a computer or smartphone with the use of a special headset or smart glasses. Users are submerged in a new world and have the ability to interact with virtual objects completely separate from reality.
Mixed Reality (MR) – A digital experience mixed with real life objects and computer generated images. In a mixed reality users have the ability to interact with the world around them while feeling like they’re still part of the real world. This experience can be generated through the use of a headset or holographic displays.
3D – Interacting with and creating 3D digital objects. Instead of being flat it has multiple sides and has the ability to travel in different directions (i.e. Up, down, left, right).
Biometric identification – Where a device recognizes your face, fingerprint or iris, and uses this for security ie like a password or PIN on a lock screen.

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* 23. Which one of the following descriptions best describes you?

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* 24. What is your marital status?

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* 25. What is your ethnicity?

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* 26. What is your household income? (If in shared housing, please count personal income).

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* 27. If you could have a dinner party with 3 guests, who would you invite--dead or alive, famous or not—and why?

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* 28. For each of the following statements, please state whether you agree strongly with the statement, agree somewhat, disagree somewhat, or disagree strongly.

  Agree
Strongly 		Agree
Somewhat 		Disagree
Somewhat 		Disagree
Strongly
I consider myself an imaginative person.
I am comfortable discussing my own views, opinions, and personal experiences with people I may not know very well.
I enjoy giving credit to others who have good ideas.
I enjoy doing new and different activities.
I am curious to know more about things that are unfamiliar to me.
I am a spontaneous person.

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* 29. Please indicate how strongly you agree or disagree on the following statements.

  Level of Agreement
I like to create new content eg music, videos, photography, art etc.
I aspire to improve my abilities in creating content eg music, videos, photography, art etc.
I like to interact with others that like to create content eg music, videos, photography, art etc.

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* 30. Is it okay if we contact you about future studies that may be a fit for you?

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* 31. If someone referred you please enter their name and email address so we can send them a gift certificate.

Thank you for taking the time to fill out our survey. A recruiter will call you to complete the screening process if your answers are a match to the study qualifications.

This is a legitimate paid market research study. To verify, go to our website: WWW.HAGENSINCLAIR.COM. If you want to receive personal invitations to future studies click the PARTICIPANT REGISTRATION LINK and sign up. We will contact you if a project arises that looks like a good fit for you. Thanks again!

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