Newton Marketing Network has been commission to host paid research with U.S. sports fans. Research will consist of a 30 minute online activity that pays $75 with the chance to be invited to an in person focus group at an easy to reach location that pays an additional $175. If you are interested in participating, please complete the questions below. You will be contacted by phone if you meet the study requirements.

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1. Name

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3. Phone

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4. Address

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5. Do you or does anyone in your immediate family work (currently or in the past) for any of the following?

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6. How old are you?

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7. How do you describe your gender?

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8. Which of the following best describes your ethnicity

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9. Which of the following apparel or accessories have you purchased for yourself in the past year?

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10. What types of gear did purchase from the below options of branded sports gear

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11. For the clothing listed below, please tell us how many of the items you have purchased in the past year have a professional sports team’s logo featured

  None 1 2 3 4 5+ N/A I don't own any of this type of clothing
Ball caps / Hats
Shirts ( tees, polos, tanks)
Jerseys
Jackets
Hoodies / Pullovers

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12. Think about all of the specialty sports team items you own, what percentage of them are fitted or specialty sized?
For example, fitted baseball caps or jerseys that are sized by chest width versus standard sizing

  None / NA 1-25% of my collected are fitted 25-50% of my collected are fitted 50-75 % of my collection are fitted 75-99% of my collection are fitted 100% of my collection is fitted
Fitted Ball caps
Chest Width Sizing Jerseys

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13. On a typical day, how does wearing a cap affect your hair?

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14. For each of the following professional sports leagues, please tell me if you (A) watch games regularly during their respective seasons, (B) if you attended any games in the past 12 months, and (C) if you play in a fantasy league dedicated to this sport?

  Watch Games Regularly Attended a game in person in the past 12 months Play in a fantasy league dedicated to this sport NA - I don't follow this league
Major League Baseball (MLB)
National Football League (NFL)
National Basketball Association (NBA)
National Hockey League (NHL)

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15. In an average month during the regular season, how many games do you typically watch?

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16. Which professional teams are you a fan of?

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17. How much would you typically spend on the following types of clothing that features your favorite team's logo?

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18. Please tell me whether you “agree,” “neither agree nor disagree” or “disagree” with each of the following statements. We encourage your most honest opinion!

  Agree Neutral ( neither agree or disagree) Disagree N/A
I like to keep up with the latest fashion trends
I follow fashion influencers or celebrities for style inspiration
I prefer clothing and accessories from well-known or up-and-coming brands
I regularly update my wardrobe to stay on trend
I pay attention to details, like accessories, as part of my overall look
I enjoy shopping for clothing and accessories
I consider clothing and accessories an investment and I’m willing to spend more on the brands I prefer
I will wear a cap that features a team I don’t root for, if it looks good/completes the outfit.
I often match my cap to my footwear.
I regularly watch sports events on television
Attending live sports events is something I enjoy
I participate in fantasy sports leagues or sports betting
I enjoy discussing sports with family, friends, or colleagues
I subscribe to sports-related magazines, websites, or podcasts
I rarely miss watching or attending major sports events or tournaments
I have specific traditions or rituals related to watching sports
It’s more important to represent my favorite team, than to look my best.
I would NEVER wear a cap with an archrival team’s logo on it.

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19. Thinking about your attitude toward sports and fashion, which of the following sounds most like you? There’s no right or wrong, just go with what feels true to you!

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20. Which of the following cap brands have you heard of?

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21. Which of the following cap brands would you be willing to purchase?

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22. Which set of brands are you more likely to wear.

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23. Which, if any, of the following do you follow on social media?

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24. Who is your ALL TIME favorite player in the following leagues, and why

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25. Who is your current favorite player in the following leagues, and why

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26. There are two phases to this research. All will participate in phase one which involves three brief online assignments. In total, this will require approximately 30 minutes of your time. If you complete all online three assignments, you MAY be invited to a two-hour in-person focus group. By Monday April 6th, you will receive an e-mail invite to Recollective, which is an online app where you will find instructions regarding the online assignments, all of which MUST be completed between by Monday April 13th. Are you interested in participating in one or both phase of the research?

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27. Are you willing to sign a release allowing our client to use the footage captured during the focus groups in sales presentations?

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28. The information shared during this focus group will be highly confidential. You must agree not disclose to others, or use for any purpose other than for the performance of the study, any information relating to the Products disclosed to me during the Study.

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