LifePath Marketing Survey

Question Title

* 1. Do you read LifePath's publication, The Good Life?

Yes, I read it in The Recorder on Saturdays

Yes, I receive the weekly emails

Yes, I receive the monthly mailing

Yes, I read it on LifePathMA.org

No, but I would like to sign up to receive The Good Life by email

Other (please specify)

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* 2. If you read The Good Life, how often, and what do you value about it?

Question Title

* 3. Where do you get your news and information?

	Always	Often	Sometimes	Rarely	Never
Print newspaper	Print newspaper Always	Print newspaper Often	Print newspaper Sometimes	Print newspaper Rarely	Print newspaper Never
Online newspaper	Online newspaper Always	Online newspaper Often	Online newspaper Sometimes	Online newspaper Rarely	Online newspaper Never
Radio	Radio Always	Radio Often	Radio Sometimes	Radio Rarely	Radio Never
Television	Television Always	Television Often	Television Sometimes	Television Rarely	Television Never
Online news feed	Online news feed Always	Online news feed Often	Online news feed Sometimes	Online news feed Rarely	Online news feed Never
Social media	Social media Always	Social media Often	Social media Sometimes	Social media Rarely	Social media Never
Talking with friends/second hand	Talking with friends/second hand Always	Talking with friends/second hand Often	Talking with friends/second hand Sometimes	Talking with friends/second hand Rarely	Talking with friends/second hand Never

Other (please specify)

Question Title

* 4. Which newspapers and periodicals do you read?

The Recorder

The Montague Reporter

The Athol Daily News

The Independent (Serving Shelburne Falls and the West County area)

Ashfield News

Amherst Bulletin

Berkshire Eagle

Brattleboro Reformer

Hampshire Gazette

Springfield Republication (Masslive.com)

Westfield News

The Pennysaver

Uniquely Quabbin

The Rainbow Times

Valley Advocate

Business West

HCN Healthcare News

Many Hands

Country Journal

The Summit

Of the above newspapers, which do you read online?

Question Title

* 5. Which radio stations do you listen to?

	Always	Often	Sometimes	Rarely	Never
98.3 FM WHAI \| The Valley's Best Variety	98.3 FM WHAI \| The Valley's Best Variety Always	98.3 FM WHAI \| The Valley's Best Variety Often	98.3 FM WHAI \| The Valley's Best Variety Sometimes	98.3 FM WHAI \| The Valley's Best Variety Rarely	98.3 FM WHAI \| The Valley's Best Variety Never
Bear Country 95.3 FM \| WPVQ	Bear Country 95.3 FM \| WPVQ Always	Bear Country 95.3 FM \| WPVQ Often	Bear Country 95.3 FM \| WPVQ Sometimes	Bear Country 95.3 FM \| WPVQ Rarely	Bear Country 95.3 FM \| WPVQ Never
WIZZ Radio AM 1520 \| The Greatest Music Memories of all time	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Always	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Often	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Sometimes	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Rarely	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Never
WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Always	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Often	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Sometimes	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Rarely	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Never
WRSI \| 93.9 & 101.5 FM \| The River	WRSI \| 93.9 & 101.5 FM \| The River Always	WRSI \| 93.9 & 101.5 FM \| The River Often	WRSI \| 93.9 & 101.5 FM \| The River Sometimes	WRSI \| 93.9 & 101.5 FM \| The River Rarely	WRSI \| 93.9 & 101.5 FM \| The River Never
NPR: NEPR \| New England Public Radio	NPR: NEPR \| New England Public Radio Always	NPR: NEPR \| New England Public Radio Often	NPR: NEPR \| New England Public Radio Sometimes	NPR: NEPR \| New England Public Radio Rarely	NPR: NEPR \| New England Public Radio Never
NPR: NEPR News Network \| New England Public Radio	NPR: NEPR News Network \| New England Public Radio Always	NPR: NEPR News Network \| New England Public Radio Often	NPR: NEPR News Network \| New England Public Radio Sometimes	NPR: NEPR News Network \| New England Public Radio Rarely	NPR: NEPR News Network \| New England Public Radio Never
NPR: WAMC \| Northeast Public Radio	NPR: WAMC \| Northeast Public Radio Always	NPR: WAMC \| Northeast Public Radio Often	NPR: WAMC \| Northeast Public Radio Sometimes	NPR: WAMC \| Northeast Public Radio Rarely	NPR: WAMC \| Northeast Public Radio Never

Other station (please specify)

Question Title

* 6. Have you ever heard a LifePath ad on the radio?

Yes, often

Yes, sometimes

Yes, but only once or twice

No, never

If yes, on which station?

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* 7. On which social media channels do you like and/or follow LifePath?

Facebook

Twitter

YouTube

What other social media platforms do you use?

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* 8. Have you ever seen a video about LifePath?

Yes, on LifePathMA.org

Yes, on YouTube

Yes, on Facebook

Yes, on television

Other (please specify)

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* 9. Please rank these in order of your preference, with 1 being your most preferred.

Read/hearing/watching a story about someone who has helped or been helped by LifePath

Learning facts and data about LifePath's work to support elders, people with disabilities, and caregivers

Learning about a topic from a subject matter expert, i.e. learning about diabetes from a medical professional

Learning about LifePath and other local community resources, programs, and services

Learning about volunteer and job opportunities with LifePath

	Always	Often	Sometimes	Rarely	Never
98.3 FM WHAI \| The Valley's Best Variety	98.3 FM WHAI \| The Valley's Best Variety Always	98.3 FM WHAI \| The Valley's Best Variety Often	98.3 FM WHAI \| The Valley's Best Variety Sometimes	98.3 FM WHAI \| The Valley's Best Variety Rarely	98.3 FM WHAI \| The Valley's Best Variety Never
Bear Country 95.3 FM \| WPVQ	Bear Country 95.3 FM \| WPVQ Always	Bear Country 95.3 FM \| WPVQ Often	Bear Country 95.3 FM \| WPVQ Sometimes	Bear Country 95.3 FM \| WPVQ Rarely	Bear Country 95.3 FM \| WPVQ Never
WIZZ Radio AM 1520 \| The Greatest Music Memories of all time	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Always	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Often	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Sometimes	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Rarely	WIZZ Radio AM 1520 \| The Greatest Music Memories of all time Never
WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Always	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Often	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Sometimes	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Rarely	WHMP 101.5 & 107.5 FM / 1240 & 1400 AM \| News \| Information \| The Arts Never
WRSI \| 93.9 & 101.5 FM \| The River	WRSI \| 93.9 & 101.5 FM \| The River Always	WRSI \| 93.9 & 101.5 FM \| The River Often	WRSI \| 93.9 & 101.5 FM \| The River Sometimes	WRSI \| 93.9 & 101.5 FM \| The River Rarely	WRSI \| 93.9 & 101.5 FM \| The River Never
NPR: NEPR \| New England Public Radio	NPR: NEPR \| New England Public Radio Always	NPR: NEPR \| New England Public Radio Often	NPR: NEPR \| New England Public Radio Sometimes	NPR: NEPR \| New England Public Radio Rarely	NPR: NEPR \| New England Public Radio Never
NPR: NEPR News Network \| New England Public Radio	NPR: NEPR News Network \| New England Public Radio Always	NPR: NEPR News Network \| New England Public Radio Often	NPR: NEPR News Network \| New England Public Radio Sometimes	NPR: NEPR News Network \| New England Public Radio Rarely	NPR: NEPR News Network \| New England Public Radio Never
NPR: WAMC \| Northeast Public Radio	NPR: WAMC \| Northeast Public Radio Always	NPR: WAMC \| Northeast Public Radio Often	NPR: WAMC \| Northeast Public Radio Sometimes	NPR: WAMC \| Northeast Public Radio Rarely	NPR: WAMC \| Northeast Public Radio Never

LifePath Marketing Survey

Thank you for giving us a few minutes of your time!

Question Title

* 1. Do you read LifePath's publication, The Good Life?

Question Title

* 2. If you read The Good Life, how often, and what do you value about it?

Question Title

* 3. Where do you get your news and information?

Question Title

* 4. Which newspapers and periodicals do you read?

Question Title

* 5. Which radio stations do you listen to?

Question Title

* 6. Have you ever heard a LifePath ad on the radio?

Question Title

* 7. On which social media channels do you like and/or follow LifePath?

Question Title

* 8. Have you ever seen a video about LifePath?

Question Title

* 9. Please rank these in order of your preference, with 1 being your most preferred.

Question Title

* 10. Please check all of the following that describe you. Responses will be kept confidential.