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* 1. Please provide the following information so that we may contact you:

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* 2. What is your gender?

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* 3. Which best describes your age?

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* 4. Which of the following best describes your total household income annually?

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* 5. Do you or does anyone in your household currently work for, or is retired from, any of the following?

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* 6. What species of pets, if any, are currently living in your household?

How many of each pet are currently living in your household?

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* 7. What is/are your cat(s) name and age?

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* 8. In your household, who is the primary decision-maker when it comes to making purchasing decisions for your pet(s)? 

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* 9. In your household, who is the person who typically feeds your pet(s)?

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* 10. Are any of your pets currently on prescription pet food (i.e. pet food specifically prescribed by a licensed veterinarian)? 

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* 11. Which, if any, of the following conditions does your cat(s) have?

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* 12. Which, if any, of the following products have you purchased for your pet in the past 3 months? (Select all that apply)

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* 13. Which of the following brands of cat treats have you purchased in the past 3 months? (Select all that apply)

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* 14. Which of the following brands of cat treats would you NEVER CONSIDER USING, if any?

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* 15. Which of the following brands of pet food have you purchased for your cat(s) in the past 3 months? Select all that apply....

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* 16. Which of the following brands are you currently feeding your cat(s)?

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* 17. Which brands of cat food, if any, would you NEVER CONSIDER feeding your cat(s)?

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* 18. Which, if any, of the following activities or behaviors, do you participate in with your pet(s)? (Select all that apply)

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* 19. Please read the statements below. On a scale of 1-5, please rate these statements on how personally relatable they are to you. (Read list; rate all statements)

  1-Strongly Disagree 2-Somewhat Disagree 3-Neutral 4-Somewhat Agree 5-Strongly Agree
Eating healthy is very important to me. I am actively considerate of my nutritional intake.
I have a gym membership and regularly go to the gym.
I love taking fitness classes (i.e. yoga, cycling, Pilates, etc.)
My pet(s) are secondary to my family and friends – I love them, but I don’t make them my priority
I would rather relax and chill at home, than go on a walk or a hike.
I am a homebody and I like staying in. I do not go to social events very often.
It’s important for my social health to go out with friends and family regularly
My mental health is important to me. I regularly take time to meditate, go to therapy, or take mental health breaks.
I regularly buy/try out new products and brands that I see on social media and in-stores
My pet(s) are more than pet(s) to me – they are a member(s) of my family and I make them a priority
I drink alcoholic beverages regularly (going out drinking with friends, relaxing with a drink at home, etc.)
I am not a big drinker of alcoholic beverages
Investing in my pet(s) physical and mental health is important to me
Eating healthy foods and beverages is not a priority for me
I’m happy to pay extra for ease and convenience (food delivery, online grocery delivery, pet food delivery, etc.)
I regularly take vitamins and supplements to make sure I am fulfilling my nutritional needs
I am always one of the first people to try out new trends and products

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* 20. On a scale of 1-5, how important is your personal health and wellness to you?

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* 21. Which of the following statements best applies to your cat(s)?

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* 22. Where do you typically purchase your pet supplies from? (Select all that apply) 

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* 23. Where do you typically buy your groceries for you and your family? (Select all that apply)

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* 24. In your own words, please explain what the term “wellness” means to you. Please explain your answer.

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