Ireland's Creative Influence Survey 2022

This survey is for Creatives working in Ireland's commercial creativity sector, including but not limited to: advertising, marketing, PR, digital, social, design, event management and experiential.

It is entirely anonymous and is designed to help you express your opinion of what it means to be a creative working in the commercial sector in Ireland right now and what opportunities you feel it brings you.

ALL YOUR RESPONSES WILL REMAIN ENTIRELY CONFIDENTIAL AND THE DEADLINE FOR COMPLETION IS 2ND SEPT 2022.

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* 1. What level best describes your role?

Executive Creative Director

Creative Director

Senior Creative - 10+ years

Mid Level Creative - 5-9 years

Junior Creative - 3-4 years

Starter Level Creative - less than 2 years

Freelancer

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* 2. Which of the following best describes where you work?

Full Service Creative Agency

Integrated Creative & Media Agency

Niche Creative Agency

Media Planning & Buying Agency

Events & Experiential Agency

PR & Communications Agency

Digital Agency

Social Media Agency

Design Agency

In-house Creative Team

Freelance Creative

Marketing Team

Media Owner

Other (please specify)

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* 3. Please indicate your nationality. (This question is only being asked so we can establish if Ireland's creative output is viewed differently by Irish or non-Irish creatives.)

I'm Irish or part-Irish

I'm not Irish

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* 4. By which gender do you identify?

Female

Male

Non binary

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* 5. What is your opinion of the quality of creative work being produced in Ireland's commercial creativity sector right now?

Excellent

Good

Average

Poor

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* 6. Do you think the Irish culture and environment contributes to the quality of creative output?

A lot

Somewhat

Not at all

Q6a. Could you illustrate with some examples

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* 7. In your opinion, what aspects of Irish culture stimulate our commercial creativity?

Irreverent sense of humour

Writing skills honed down the years - inherited and learnt from literary greats

Being able to take the mickey out of ourselves

Seeing beyond the obvious

Ability to have the craic no matter how bad things are

Q7a. Could you illustrate with some examples?

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* 8. When did you decide on a career in the creative commercial communications sector?

At school

At college

I had never heard of this as a career and came across the industry by accident

I always knew I wanted to do this

My family were in Advertising/Marketing/Media/Communications

Other (please specify)

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* 9. Which one famous Irish advertising campaign inspired you from the past?

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* 10. Can you think of any Irish sayings that have slipped into our vernacular that originated in an advertising campaign/slogan?

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* 11. In your opinion, what aspects of working in a small, nimble country like Ireland help you to produce great creative work?

Brands can test or take a chance here with their consumers that they wouldn't be prepared to do in larger markets.

Brands have even more pressure to compete in a small market so they need great creativity to stand out even more

There are a lot of agencies for such a small market so your creative output needs to be excellent all the time

We can effect societal change very quickly in such a small market so we have a responsibility to get our messages across in a highly creative way

In a small market, ads are still a point of discussion in our society - we can't bore people!

Other (please specify)

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* 12. In your opinion, what hampers you from producing great creative work in Ireland?

Clients wanting to play it safe

My own agency/organisation wanting to play it safe

Lack of confidence

Small budgets

Irish conservatism

Having to conform to brand tone stipulated by HQ elsewhere

Lack of resources and time to devote to the creative process

Other (please specify)

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* 13. Before now, had you heard of "Ireland: Where Creative is Native" the anonymous creative platform showcasing Irish commercial creativity produced by IAPI? www.creativeisnative.com

Yes

It rings a bell but not really sure what it is

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* 14. How optimistic are you that "Ireland: Where Creative is Native" can make a difference to the quality of our commercial creativity output?

Very optimistic

Somewhat optimistic

Not sure

Not that optimistic

Not at all optimistic

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* 15. How optimistic are you that IAPI can generate more international work for the Irish commercial creativity sector through their promotion of "Ireland: Where Creative is Native"?

Very optimistic

Somewhat optimistic

Not sure

Not that optimistic

Not at all optimistic

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* 16. Have you or will you be submitting work to "Ireland: Where Creative is Native"?

I have already submitted work

I intend to submit work

I'm not sure yet

No I don't intend to submit work

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* 17. Please can you provide any recommendations for improving the www.creativeisnative.com platform?

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* 18. Please can you provide any recommendations for unique ways of promoting "Ireland: Where Creative is Native" to the international market? (Beyond using the Irish Times sponsorship to connect with their audiences abroad.)