SMF Food & Beverage Preferences Survey 2022

Thank you for participating in this survey regarding food and beverage options at Sacramento International Airport. This survey should take less than 10 minutes, and your answers are completely confidential. Your opinions are very important in helping us shape the future of the Airport’s food and beverage program.

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* 1. Thinking about your general food and beverage preferences while at Sacramento International Airport or any other airports, please indicate how important each of the following are to you, using a scale from 1 to 5, where 1=Not at all Important and 5=Very Important.

How important is each of the following options at airports?

	1	2	3	4	5
Food and beverage options at a range of price points	Food and beverage options at a range of price points 1	Food and beverage options at a range of price points 2	Food and beverage options at a range of price points 3	Food and beverage options at a range of price points 4	Food and beverage options at a range of price points 5
Price points for food and beverage that are similar to other airports	Price points for food and beverage that are similar to other airports 1	Price points for food and beverage that are similar to other airports 2	Price points for food and beverage that are similar to other airports 3	Price points for food and beverage that are similar to other airports 4	Price points for food and beverage that are similar to other airports 5
Food and beverage options that are similar to those at other airports	Food and beverage options that are similar to those at other airports 1	Food and beverage options that are similar to those at other airports 2	Food and beverage options that are similar to those at other airports 3	Food and beverage options that are similar to those at other airports 4	Food and beverage options that are similar to those at other airports 5
Stronger emphasis on local or regional food and beverage options vs. national brands	Stronger emphasis on local or regional food and beverage options vs. national brands 1	Stronger emphasis on local or regional food and beverage options vs. national brands 2	Stronger emphasis on local or regional food and beverage options vs. national brands 3	Stronger emphasis on local or regional food and beverage options vs. national brands 4	Stronger emphasis on local or regional food and beverage options vs. national brands 5
Stronger emphasis on national food and beverage options vs. local and regional brands	Stronger emphasis on national food and beverage options vs. local and regional brands 1	Stronger emphasis on national food and beverage options vs. local and regional brands 2	Stronger emphasis on national food and beverage options vs. local and regional brands 3	Stronger emphasis on national food and beverage options vs. local and regional brands 4	Stronger emphasis on national food and beverage options vs. local and regional brands 5
Food and beverage concessions have specific offerings for kids	Food and beverage concessions have specific offerings for kids 1	Food and beverage concessions have specific offerings for kids 2	Food and beverage concessions have specific offerings for kids 3	Food and beverage concessions have specific offerings for kids 4	Food and beverage concessions have specific offerings for kids 5
Local craft beers that reflect the area or region	Local craft beers that reflect the area or region 1	Local craft beers that reflect the area or region 2	Local craft beers that reflect the area or region 3	Local craft beers that reflect the area or region 4	Local craft beers that reflect the area or region 5
Farm-to-table (or farm to fork) food options	Farm-to-table (or farm to fork) food options 1	Farm-to-table (or farm to fork) food options 2	Farm-to-table (or farm to fork) food options 3	Farm-to-table (or farm to fork) food options 4	Farm-to-table (or farm to fork) food options 5
A range of food varieties, flavors, tastes	A range of food varieties, flavors, tastes 1	A range of food varieties, flavors, tastes 2	A range of food varieties, flavors, tastes 3	A range of food varieties, flavors, tastes 4	A range of food varieties, flavors, tastes 5
Food or beverage I cannot get in other airports (e.g. unique foods)	Food or beverage I cannot get in other airports (e.g. unique foods) 1	Food or beverage I cannot get in other airports (e.g. unique foods) 2	Food or beverage I cannot get in other airports (e.g. unique foods) 3	Food or beverage I cannot get in other airports (e.g. unique foods) 4	Food or beverage I cannot get in other airports (e.g. unique foods) 5
Value for the price paid	Value for the price paid 1	Value for the price paid 2	Value for the price paid 3	Value for the price paid 4	Value for the price paid 5
Food and beverage options that are vegetarian and/or vegan	Food and beverage options that are vegetarian and/or vegan 1	Food and beverage options that are vegetarian and/or vegan 2	Food and beverage options that are vegetarian and/or vegan 3	Food and beverage options that are vegetarian and/or vegan 4	Food and beverage options that are vegetarian and/or vegan 5
Food and beverage options that are gluten free	Food and beverage options that are gluten free 1	Food and beverage options that are gluten free 2	Food and beverage options that are gluten free 3	Food and beverage options that are gluten free 4	Food and beverage options that are gluten free 5

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* 2. Thinking about the following types of food that might be offered at Sacramento International Airport, please indicate your level of interest in each type of food based on your agreement with each statement below.

Please use the scale from 1 to 5, where 1=Strongly Disagree and 5=Strongly Agree

I am interested in ______ being offered at Sacramento International Airport.

	1	2	3	4	5
Burgers, chicken sandwiches and fries	Burgers, chicken sandwiches and fries 1	Burgers, chicken sandwiches and fries 2	Burgers, chicken sandwiches and fries 3	Burgers, chicken sandwiches and fries 4	Burgers, chicken sandwiches and fries 5
Pizza	Pizza 1	Pizza 2	Pizza 3	Pizza 4	Pizza 5
Mexican	Mexican 1	Mexican 2	Mexican 3	Mexican 4	Mexican 5
Vietnamese	Vietnamese 1	Vietnamese 2	Vietnamese 3	Vietnamese 4	Vietnamese 5
Chinese	Chinese 1	Chinese 2	Chinese 3	Chinese 4	Chinese 5
Japanese	Japanese 1	Japanese 2	Japanese 3	Japanese 4	Japanese 5
Fried chicken	Fried chicken 1	Fried chicken 2	Fried chicken 3	Fried chicken 4	Fried chicken 5
Sandwiches and soups	Sandwiches and soups 1	Sandwiches and soups 2	Sandwiches and soups 3	Sandwiches and soups 4	Sandwiches and soups 5
Salads	Salads 1	Salads 2	Salads 3	Salads 4	Salads 5
Italian	Italian 1	Italian 2	Italian 3	Italian 4	Italian 5
BBQ	BBQ 1	BBQ 2	BBQ 3	BBQ 4	BBQ 5
Korean	Korean 1	Korean 2	Korean 3	Korean 4	Korean 5
Greek	Greek 1	Greek 2	Greek 3	Greek 4	Greek 5
Indian	Indian 1	Indian 2	Indian 3	Indian 4	Indian 5
Vegetarian	Vegetarian 1	Vegetarian 2	Vegetarian 3	Vegetarian 4	Vegetarian 5
Vegan	Vegan 1	Vegan 2	Vegan 3	Vegan 4	Vegan 5
Gluten free	Gluten free 1	Gluten free 2	Gluten free 3	Gluten free 4	Gluten free 5

Other (please specify)

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* 3. Thinking about potential food and beverage establishments at Sacramento International Airport, please indicate your level of interest for each type of food or beverage location, based on your agreement with the statement below.

Please use the scale from 1 to 5, where 1=Strongly Disagree and 5=Strongly Agree and please note: Here and elsewhere, when ‘local’ is referred to, it means a choice or option that would be unique to the city or area that the airport is located in.

I am interested in the following food and beverage retail options being offered…

	1	2	3	4	5
National fast-food (McDonalds, Wendy’s, etc.)	National fast-food (McDonalds, Wendy’s, etc.) 1	National fast-food (McDonalds, Wendy’s, etc.) 2	National fast-food (McDonalds, Wendy’s, etc.) 3	National fast-food (McDonalds, Wendy’s, etc.) 4	National fast-food (McDonalds, Wendy’s, etc.) 5
Local or regional fast-food (In&Out, SqueezeBurger, etc.)	Local or regional fast-food (In&Out, SqueezeBurger, etc.) 1	Local or regional fast-food (In&Out, SqueezeBurger, etc.) 2	Local or regional fast-food (In&Out, SqueezeBurger, etc.) 3	Local or regional fast-food (In&Out, SqueezeBurger, etc.) 4	Local or regional fast-food (In&Out, SqueezeBurger, etc.) 5
Fast casual (Chipotle, Potbelly Sandwich, Panda Express, etc., where you order from a line)	Fast casual (Chipotle, Potbelly Sandwich, Panda Express, etc., where you order from a line) 1	Fast casual (Chipotle, Potbelly Sandwich, Panda Express, etc., where you order from a line) 2	Fast casual (Chipotle, Potbelly Sandwich, Panda Express, etc., where you order from a line) 3	Fast casual (Chipotle, Potbelly Sandwich, Panda Express, etc., where you order from a line) 4	Fast casual (Chipotle, Potbelly Sandwich, Panda Express, etc., where you order from a line) 5
National coffee (Starbucks, Dunkin Donuts, etc.)	National coffee (Starbucks, Dunkin Donuts, etc.) 1	National coffee (Starbucks, Dunkin Donuts, etc.) 2	National coffee (Starbucks, Dunkin Donuts, etc.) 3	National coffee (Starbucks, Dunkin Donuts, etc.) 4	National coffee (Starbucks, Dunkin Donuts, etc.) 5
Local or regional coffee (Temple Coffee, Old Soul Coffee, Chocolate Fish, etc.)	Local or regional coffee (Temple Coffee, Old Soul Coffee, Chocolate Fish, etc.) 1	Local or regional coffee (Temple Coffee, Old Soul Coffee, Chocolate Fish, etc.) 2	Local or regional coffee (Temple Coffee, Old Soul Coffee, Chocolate Fish, etc.) 3	Local or regional coffee (Temple Coffee, Old Soul Coffee, Chocolate Fish, etc.) 4	Local or regional coffee (Temple Coffee, Old Soul Coffee, Chocolate Fish, etc.) 5
National sit-down or dine in (Chili’s, Carrabba’s, etc., where you have table service)	National sit-down or dine in (Chili’s, Carrabba’s, etc., where you have table service) 1	National sit-down or dine in (Chili’s, Carrabba’s, etc., where you have table service) 2	National sit-down or dine in (Chili’s, Carrabba’s, etc., where you have table service) 3	National sit-down or dine in (Chili’s, Carrabba’s, etc., where you have table service) 4	National sit-down or dine in (Chili’s, Carrabba’s, etc., where you have table service) 5
Local sit-down, dine-in, or diner (Cafeteria 15L, Mulvaney’s B&L, Porch Restaurant, etc., where you have table service)	Local sit-down, dine-in, or diner (Cafeteria 15L, Mulvaney’s B&L, Porch Restaurant, etc., where you have table service) 1	Local sit-down, dine-in, or diner (Cafeteria 15L, Mulvaney’s B&L, Porch Restaurant, etc., where you have table service) 2	Local sit-down, dine-in, or diner (Cafeteria 15L, Mulvaney’s B&L, Porch Restaurant, etc., where you have table service) 3	Local sit-down, dine-in, or diner (Cafeteria 15L, Mulvaney’s B&L, Porch Restaurant, etc., where you have table service) 4	Local sit-down, dine-in, or diner (Cafeteria 15L, Mulvaney’s B&L, Porch Restaurant, etc., where you have table service) 5
Cocktail lounge (more focus on alcohol, may have limited food)	Cocktail lounge (more focus on alcohol, may have limited food) 1	Cocktail lounge (more focus on alcohol, may have limited food) 2	Cocktail lounge (more focus on alcohol, may have limited food) 3	Cocktail lounge (more focus on alcohol, may have limited food) 4	Cocktail lounge (more focus on alcohol, may have limited food) 5
Beer/Wine bar (more focus on alcohol, may have limited food)	Beer/Wine bar (more focus on alcohol, may have limited food) 1	Beer/Wine bar (more focus on alcohol, may have limited food) 2	Beer/Wine bar (more focus on alcohol, may have limited food) 3	Beer/Wine bar (more focus on alcohol, may have limited food) 4	Beer/Wine bar (more focus on alcohol, may have limited food) 5
Ice cream or other cold treats (Baskin Robbins, Smoothie King, etc.)	Ice cream or other cold treats (Baskin Robbins, Smoothie King, etc.) 1	Ice cream or other cold treats (Baskin Robbins, Smoothie King, etc.) 2	Ice cream or other cold treats (Baskin Robbins, Smoothie King, etc.) 3	Ice cream or other cold treats (Baskin Robbins, Smoothie King, etc.) 4	Ice cream or other cold treats (Baskin Robbins, Smoothie King, etc.) 5
Bakery/pastry (Einstein Bros., Au bon Pain, Aunt Annie’s, etc.)	Bakery/pastry (Einstein Bros., Au bon Pain, Aunt Annie’s, etc.) 1	Bakery/pastry (Einstein Bros., Au bon Pain, Aunt Annie’s, etc.) 2	Bakery/pastry (Einstein Bros., Au bon Pain, Aunt Annie’s, etc.) 3	Bakery/pastry (Einstein Bros., Au bon Pain, Aunt Annie’s, etc.) 4	Bakery/pastry (Einstein Bros., Au bon Pain, Aunt Annie’s, etc.) 5
Local fine dining (table service with linens)	Local fine dining (table service with linens) 1	Local fine dining (table service with linens) 2	Local fine dining (table service with linens) 3	Local fine dining (table service with linens) 4	Local fine dining (table service with linens) 5
Vegetarian	Vegetarian 1	Vegetarian 2	Vegetarian 3	Vegetarian 4	Vegetarian 5
Vegan	Vegan 1	Vegan 2	Vegan 3	Vegan 4	Vegan 5
Gluten free	Gluten free 1	Gluten free 2	Gluten free 3	Gluten free 4	Gluten free 5
Airline-affiliated airport lounge (Delta Sky Club, etc.)	Airline-affiliated airport lounge (Delta Sky Club, etc.) 1	Airline-affiliated airport lounge (Delta Sky Club, etc.) 2	Airline-affiliated airport lounge (Delta Sky Club, etc.) 3	Airline-affiliated airport lounge (Delta Sky Club, etc.) 4	Airline-affiliated airport lounge (Delta Sky Club, etc.) 5
Airport lounge open to anyone who pays (Escape Lounges, etc.)	Airport lounge open to anyone who pays (Escape Lounges, etc.) 1	Airport lounge open to anyone who pays (Escape Lounges, etc.) 2	Airport lounge open to anyone who pays (Escape Lounges, etc.) 3	Airport lounge open to anyone who pays (Escape Lounges, etc.) 4	Airport lounge open to anyone who pays (Escape Lounges, etc.) 5

Other (please specify)

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* 4. Please think about your general perceptions about airport food and beverage prices. Which of the following statements best describes your general opinion? (Select one)

Prices at Sacramento International Airport are generally higher than other airports.

Prices at Sacramento International Airport are about the same as other airports.

Prices at Sacramento International Airport are generally lower than other airports.

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* 5. When purchasing coffee in the airport, which of the following best describes your coffee preferences? (Select one)

I prefer national/global coffee brands (e.g. Starbucks, Dunkin)

I prefer local or regional coffee brands (e.g. Temple Coffee, Old Soul Coffee, Insight Coffee Roasters, Chocolate Fish)

I prefer regular, non-branded coffee from other establishments

I do not have a preference

I do not drink coffee

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* 6. For each of the following, please indicate your indicate your level of interest for each alcoholic beverage option at Sacramento International Airport, using a scale from 1 to 5, where 1=Definitely would not purchase and 5=Definitely would purchase.

How likely would you be to purchase each of the following items?

	1	2	3	4	5
Local or craft beer	Local or craft beer 1	Local or craft beer 2	Local or craft beer 3	Local or craft beer 4	Local or craft beer 5
National/global branded beer	National/global branded beer 1	National/global branded beer 2	National/global branded beer 3	National/global branded beer 4	National/global branded beer 5
Beer on draft	Beer on draft 1	Beer on draft 2	Beer on draft 3	Beer on draft 4	Beer on draft 5
Beer in cans or bottles	Beer in cans or bottles 1	Beer in cans or bottles 2	Beer in cans or bottles 3	Beer in cans or bottles 4	Beer in cans or bottles 5
Traditional cocktails	Traditional cocktails 1	Traditional cocktails 2	Traditional cocktails 3	Traditional cocktails 4	Traditional cocktails 5
Canned cocktails	Canned cocktails 1	Canned cocktails 2	Canned cocktails 3	Canned cocktails 4	Canned cocktails 5
Craft cocktails	Craft cocktails 1	Craft cocktails 2	Craft cocktails 3	Craft cocktails 4	Craft cocktails 5
Wine (local, domestic, or international)	Wine (local, domestic, or international) 1	Wine (local, domestic, or international) 2	Wine (local, domestic, or international) 3	Wine (local, domestic, or international) 4	Wine (local, domestic, or international) 5
I do not drink alcohol	I do not drink alcohol 1	I do not drink alcohol 2	I do not drink alcohol 3	I do not drink alcohol 4	I do not drink alcohol 5

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* 7. What one type of food (e.g. cuisine or flavors) would you most like to see in Sacramento International Airport?

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* 8. What age group are you in?

Under 21

21-29

30-39

40-49

50-59

60-64

65 or older

Prefer not to answer

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* 9. Do you identify as

Male

Female

Non-binary

Prefer not to answer

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* 10. What is your current employment status?

Employed full-time

Employed part-time

Retired

Full-time student

Not presently employed/homemaker/Other

Prefer not to answer

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* 11. Which of the following best describes your current marital or relationship status?

Single/never been married

Married

Divorced

Widowed

Living with a partner

Prefer not to answer

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* 12. Including yourself, how many adults over the age of 18 live in your household?

3 or more

Prefer not to answer

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* 13. How many children between the ages of 0-17 live in your household?

3 or more

Prefer not to answer

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* 14. What is the highest level of education you have completed?

Some high school or less

Completed high school/GED

Some college / Associate Degree / Technical or vocational school

Completed 4-year college degree

Graduate School or higher / Professional degree (JD/MD/PhD)

Prefer not to answer

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* 15. What is your ethnic background? (Check all that apply)

White or Caucasian

Black or African American

Hispanic or Latino

Asian or Asian American

American Indian or Alaska Native

Native Hawaiian or other Pacific Islander

Another race

Prefer not to answer

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* 16. Including all wage earners in your household, what is your approximate total annual household income before taxes?

Under $50,000

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $124,999

$125,000 - $149,999

$150,000 - $199,999

$200,000 or more

Prefer not to answer

SMF Food & Beverage Preferences Survey 2022

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* 4. Please think about your general perceptions about airport food and beverage prices. Which of the following statements best describes your general opinion? (Select one)

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* 5. When purchasing coffee in the airport, which of the following best describes ­your coffee preferences? (Select one)

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* 7. What one type of food (e.g. cuisine or flavors) would you most like to see in Sacramento International Airport?

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* 8. What age group are you in?

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* 9. Do you identify as

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* 10. What is your current employment status?

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* 11. Which of the following best describes your current marital or relationship status?

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* 12. Including yourself, how many adults over the age of 18 live in your household?

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* 13. How many children between the ages of 0-17 live in your household?

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* 14. What is the highest level of education you have completed?

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* 15. What is your ethnic background? (Check all that apply)

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* 16. Including all wage earners in your household, what is your approximate total annual household income before taxes?

* 5. When purchasing coffee in the airport, which of the following best describes your coffee preferences? (Select one)