General Hobby Questions

* 1. What are your primary hobby interests? (Select all that apply)

* 2. Which of the following terms best describes your involvement level with hobbies:

* 3. How much do you typically spend purchasing hobby products online each year?

* 4. Where do you normally purchase your hobby products?

* 5. On average, how often do you visit the website?

* 6. Please complete this statement: "I typically visit to ...”
(Please select all that apply)

* 7. Which of the following online resources do you use to search for hobby product information?
(Please select all that apply)

* 8. In addition to what other online sites do you utilize for hobby product shopping?
(Please select all that apply)

* 9. Which online social websites do you currently utilize?
(Please select all that apply)

* 10. Which of the following features are important to you? Check all that apply.

* 11. Please rank each of the following as to their importance in your online purchase decision:

  1 = No Importance 2 = Somewhat Important 3 = Very Important
Product price
Product selection
Customer service
Product support
Product availability
Brand selection
Order processing/shipping speed

* 12. Please rate the following features of

  1 = Poor 2 = Below Average 3 = Average 4 = Above Average 5 = Excellent
Shopping experience
Product availability
Search capabilities
Thoroughness of production information
Product media (images/video)
Article content
Visual appeal
Ease of Navigation
Overall experience

* 13. Which of the of the following special offers are likely to effect your decision to purchase products online:
(Please select all that apply)

* 14. Please let us know how you would like to receive product information on an ongoing basis.
(Select all that apply)

* 15. Which of the following loyalty/reward program benefits would be the most appealing to you?
(Please select all that apply)

* 16. Are you likely to recommend to a friend for online purchases?

* 17. Please provide any additional comments you would like to make regarding your experience with

Thank you for your feedback.