HorizonHobby.com Site Survey - For the Site General Hobby Questions Question Title * 1. What are your primary hobby interests? (Select all that apply) RC Airplanes RC Cars RC Boats RC Helicopters Trains Model/Toys Rockets Slot Cars Die Cast Other (please specify) Question Title * 2. Which of the following terms best describes your involvement level with hobbies: Beginner/Newbie Backyard Basher Sport Intermediate Hardcore Modeler Other (please specify) Question Title * 3. How much do you typically spend purchasing hobby products online each year? Less than $250 $251 - $500 $501 - $1,500 $1,501 – $2,500 $2,501 - $5,000 More than $5,000 Question Title * 4. Where do you normally purchase your hobby products? Local hobby shop Online Catalog Phone Order Other Question Title * 5. On average, how often do you visit the HorizonHobby.com website? Daily Once a week Several times a week Once a month Several times a month Once every few months Several times a year Question Title * 6. Please complete this statement: "I typically visit HorizonHobby.com to ...” (Please select all that apply) Purchase Products Learn about new product releases Compare products and pricing Help me choose a product to buy in a hobby store Help me support a product I own Learn about a hobby Other (please specify) Question Title * 7. Which of the following online resources do you use to search for hobby product information? (Please select all that apply) Blogs Horizon Hobby Specific product brand sites Google Forums Other hobby sites Comparison Shopping sites Other search engine Yahoo! Other (please specify) Question Title * 8. In addition to HorizonHobby.com what other online sites do you utilize for hobby product shopping?(Please select all that apply) Other online hobby retailers Amazon eBay Craigslist Comparison shopping sites (shopping.com, pricegrabber.com, shop.com, etc.) Other (please specify) Question Title * 9. Which online social websites do you currently utilize?(Please select all that apply) Technorati Twitter YouTube Facebook Digg LinkedIn MySpace Other (please specify) Question Title * 10. Which of the following features are important to you? Check all that apply. Product previews Product ratings/reviews Instructional “How to” information Videos Live Chat Enlarged Images “People Also Considered” recommendations 360-degree views Product specifications Forums Question Title * 11. Please rank each of the following as to their importance in your online purchase decision: 1 = No Importance 2 = Somewhat Important 3 = Very Important Product price Product price 1 = No Importance Product price 2 = Somewhat Important Product price 3 = Very Important Product selection Product selection 1 = No Importance Product selection 2 = Somewhat Important Product selection 3 = Very Important Customer service Customer service 1 = No Importance Customer service 2 = Somewhat Important Customer service 3 = Very Important Product support Product support 1 = No Importance Product support 2 = Somewhat Important Product support 3 = Very Important Product availability Product availability 1 = No Importance Product availability 2 = Somewhat Important Product availability 3 = Very Important Brand selection Brand selection 1 = No Importance Brand selection 2 = Somewhat Important Brand selection 3 = Very Important Order processing/shipping speed Order processing/shipping speed 1 = No Importance Order processing/shipping speed 2 = Somewhat Important Order processing/shipping speed 3 = Very Important Question Title * 12. Please rate the following features of HorizonHobby.com: 1 = Poor 2 = Below Average 3 = Average 4 = Above Average 5 = Excellent Shopping experience Shopping experience 1 = Poor Shopping experience 2 = Below Average Shopping experience 3 = Average Shopping experience 4 = Above Average Shopping experience 5 = Excellent Product availability Product availability 1 = Poor Product availability 2 = Below Average Product availability 3 = Average Product availability 4 = Above Average Product availability 5 = Excellent Search capabilities Search capabilities 1 = Poor Search capabilities 2 = Below Average Search capabilities 3 = Average Search capabilities 4 = Above Average Search capabilities 5 = Excellent Thoroughness of production information Thoroughness of production information 1 = Poor Thoroughness of production information 2 = Below Average Thoroughness of production information 3 = Average Thoroughness of production information 4 = Above Average Thoroughness of production information 5 = Excellent Product media (images/video) Product media (images/video) 1 = Poor Product media (images/video) 2 = Below Average Product media (images/video) 3 = Average Product media (images/video) 4 = Above Average Product media (images/video) 5 = Excellent Article content Article content 1 = Poor Article content 2 = Below Average Article content 3 = Average Article content 4 = Above Average Article content 5 = Excellent Visual appeal Visual appeal 1 = Poor Visual appeal 2 = Below Average Visual appeal 3 = Average Visual appeal 4 = Above Average Visual appeal 5 = Excellent Ease of Navigation Ease of Navigation 1 = Poor Ease of Navigation 2 = Below Average Ease of Navigation 3 = Average Ease of Navigation 4 = Above Average Ease of Navigation 5 = Excellent Checkout Checkout 1 = Poor Checkout 2 = Below Average Checkout 3 = Average Checkout 4 = Above Average Checkout 5 = Excellent Overall experience Overall experience 1 = Poor Overall experience 2 = Below Average Overall experience 3 = Average Overall experience 4 = Above Average Overall experience 5 = Excellent Question Title * 13. Which of the of the following special offers are likely to effect your decision to purchase products online:(Please select all that apply) Percentage off Scratch and dent items Clearance items Buy an item, get free brand apparel (hat/shirt/etc.) Specially priced product packages/bundles Price reductions Free Shipping Buy one get one free Zero Interest payment for 6 months Other (please specify) Question Title * 14. Please let us know how you would like to receive product information on an ongoing basis. (Select all that apply) Product specials email Email newsletter (Airtime/Tork) Postal mail Website Phone Other (please specify) Question Title * 15. Which of the following loyalty/reward program benefits would be the most appealing to you? (Please select all that apply) Credit towards future purchases Refer a friend Rebates Pre-order discounts Free product related gifts Other (please specify) Question Title * 16. Are you likely to recommend HorizonHobby.com to a friend for online purchases? Yes No Question Title * 17. Please provide any additional comments you would like to make regarding your experience with HorizonHobby.com. Thank you for your feedback. Done
