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HorizonHobby.com Site Survey - For the Site
General Hobby Questions
1.
What are your primary hobby interests? (Select all that apply)
RC Airplanes
RC Cars
RC Boats
RC Helicopters
Trains
Model/Toys
Rockets
Slot Cars
Die Cast
Other (please specify)
2.
Which of the following terms best describes your involvement level with hobbies:
Beginner/Newbie
Backyard Basher
Sport
Intermediate
Hardcore
Modeler
Other (please specify)
3.
How much do you typically spend purchasing hobby products online each year?
Less than $250
$251 - $500
$501 - $1,500
$1,501 – $2,500
$2,501 - $5,000
More than $5,000
4.
Where do you normally purchase your hobby products?
Local hobby shop
Online
Catalog Phone Order
Other
5.
On average, how often do you visit the HorizonHobby.com website?
Daily
Once a week
Several times a week
Once a month
Several times a month
Once every few months
Several times a year
6.
Please complete this statement: "I typically visit HorizonHobby.com to ...”
(Please select all that apply)
Purchase Products
Learn about new product releases
Compare products and pricing
Help me choose a product to buy in a hobby store
Help me support a product I own
Learn about a hobby
Other (please specify)
7.
Which of the following online resources do you use to search for hobby product information?
(Please select all that apply)
Specific product brand sites
Blogs
Forums
Comparison Shopping sites
Google
Horizon Hobby
Other hobby sites
Other search engine
Yahoo!
Other (please specify)
8.
In addition to HorizonHobby.com what other online sites do you utilize for hobby product shopping?
(Please select all that apply)
Other online hobby retailers
Amazon
eBay
Craigslist
Comparison shopping sites (shopping.com, pricegrabber.com, shop.com, etc.)
Other (please specify)
9.
Which online social websites do you currently utilize?
(Please select all that apply)
MySpace
Digg
Technorati
YouTube
Facebook
LinkedIn
Twitter
Other (please specify)
10.
Which of the following features are important to you? Check all that apply.
Product previews
Product ratings/reviews
Instructional “How to” information
Videos
Live Chat
Enlarged Images
“People Also Considered” recommendations
360-degree views
Product specifications
Forums
11.
Please rank each of the following as to their importance in your online purchase decision:
1 = No Importance
2 = Somewhat Important
3 = Very Important
Product price
1 = No Importance
2 = Somewhat Important
3 = Very Important
Product selection
1 = No Importance
2 = Somewhat Important
3 = Very Important
Customer service
1 = No Importance
2 = Somewhat Important
3 = Very Important
Product support
1 = No Importance
2 = Somewhat Important
3 = Very Important
Product availability
1 = No Importance
2 = Somewhat Important
3 = Very Important
Brand selection
1 = No Importance
2 = Somewhat Important
3 = Very Important
Order processing/shipping speed
1 = No Importance
2 = Somewhat Important
3 = Very Important
12.
Please rate the following features of HorizonHobby.com:
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Shopping experience
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Product availability
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Search capabilities
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Thoroughness of production information
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Product media (images/video)
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Article content
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Visual appeal
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Ease of Navigation
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Checkout
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
Overall experience
1 = Poor
2 = Below Average
3 = Average
4 = Above Average
5 = Excellent
13.
Which of the of the following special offers are likely to effect your decision to purchase products online:
(Please select all that apply)
Free Shipping
Scratch and dent items
Percentage off
Buy one get one free
Price reductions
Buy an item, get free brand apparel (hat/shirt/etc.)
Zero Interest payment for 6 months
Clearance items
Specially priced product packages/bundles
Other (please specify)
14.
Please let us know how you would like to receive product information on an ongoing basis.
(Select all that apply)
Product specials email
Email newsletter (Airtime/Tork)
Postal mail
Website
Phone
Other (please specify)
15.
Which of the following loyalty/reward program benefits would be the most appealing to you?
(Please select all that apply)
Credit towards future purchases
Rebates
Refer a friend
Free product related gifts
Pre-order discounts
Other (please specify)
16.
Are you likely to recommend HorizonHobby.com to a friend for online purchases?
Yes
No
17.
Please provide any additional comments you would like to make regarding your experience with HorizonHobby.com.
Thank you for your feedback.
