Identifying key factors within integrated marketing communications that influence purchase behaviour
Please read the following before beginning this survey:
My name is Holly Chubb and I am a student at the University of Hertfordshire, studying for my MA in Marketing.
The following survey is part of an MA Marketing study to identify the key factors within integrated marketing communications that influence the purchase behaviour of men and women aged between 18-25, with regards to cosmetic products.
Please only answer the following questions if you are aged between 18-25.
Please complete all questions, following the directions provided.
Where questions allow, please provide as much detail in your response as possible, to allow for a more in depth analysis of results.
Please be aware that all responses are anonymous, and that you are free to withdraw from participation at any point during this survey.
This questionnaire should take approximately 5-10 minutes to complete, and results will be collected for analysis within the aforementioned MA Marketing study.
In proceeding to the next page of this questionnaire, you are concenting to participate in this MA Marketing study.
Thank you for taking the time to participate in this survey.
Should you have any queries regarding this questionnaire, please do not hesitate to contact me: email@example.com