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Completing the survey takes approximately 10 minutes. Entries are open until 30th October 2023.
 
What's in it for you? 
This survey that allows you to benchmark your own marketing and communications efforts against findings from thousands of professionals working in social media, marketing and PR and communications.

Participants receive exclusive insights into the results and the final study well ahead of anyone else. 
 
We're excited to hear from you!

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* 1. Where are you located?

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* 2. How many employees does your company have?

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* 3. Which of the below best describes the type of organization you work for?

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* 4. How many people work with social media in your organization?

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* 5. What is your job title?

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* 6. When it comes to budgeting for your 2024 social media marketing program, are you planning to:

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* 7. How established would you say your social media program is?

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* 8. Which two factors would you consider the most restrictive in terms of maximizing your social media management?

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* 9. Are you aware of which social platforms your target audience uses?

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* 10. What are the main challenges you face when it comes to managing social media? (Select up to 3)

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* 11. Which channels are you currently using for organic social strategy at your organization?

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* 12. What is the primary reason that you use social media at your organization?

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* 13. Do you outsource management of your social media channels to a third party or agency?

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* 14. Which part of your social media efforts have you outsourced?

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* 15. How do you see the role of organic social media developing at your organization in 2024?

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* 16. Does your organization use external tools for social scheduling, publishing, and community management?

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* 17. Is there a channel where you plan to invest more time in 2024? Select all that apply  

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* 18. Is there a channel you plan to invest less time in the coming year? Select all that apply  

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* 19. Which social media platforms do you think provide the most benefit for your business? (Please select up to 5)

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* 20. Is social listening a part of your organization’s current social media marketing strategy?

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* 21. What are the primary goals for social listening at your organization? (Select up to 5)

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* 22. Are you currently using social listening software?

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* 23. If you are not using software, how does your company currently conduct social listening?

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* 24. Are you satisfied with the capabilities of your current social listening software?

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* 25. Which two factors would you consider the most restrictive in terms of maximizing your use of social listening?

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* 26. How would you describe your approach to social media listening?

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* 27. On a scale of 1 (not confident) to 10 (very confident), how confident are you that you’re using social listening capabilities to the fullest?

1: not confident 5: average confident 10: very confident
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i We adjusted the number you entered based on the slider’s scale.

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* 28. Do you consider social listening to be a key element in your strategic planning?

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* 29. Which social media platforms provide the best data in your social listening efforts?

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* 30. What are the top 3 elements of discussion around your brand that you track?

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* 31. Do you conduct audience research around your followers?

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* 32. Are you currently using consumer intelligence or audience insights software?

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* 33. What are the primary goals of conducting consumer intelligence to understand your social audiences better? (Choose two)

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* 34. Do you expect to increase or decrease your time and resources spent on social listening from 2023 to 2024?

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* 35. Does your business run social media ads?

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* 36. How do you see the role of paid social media developing in 2024?

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* 37. Where do you use paid social media the most? Select all that apply.

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* 38. What paid social ad formats do you use?

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* 39. What percentage of your overall marketing budget is allocated for paid social? 

0% 50% 100%
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i We adjusted the number you entered based on the slider’s scale.

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* 40. Does your organization have an influencer marketing program?

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* 41. What are the 2 primary goals of your influencer marketing strategy?

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* 42. Which are the top 2 channels you find are most effective for your influencer marketing program?

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* 43. Are you planning to invest more time and budget in influencer marketing in 2024?

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* 44. How many influencers does your organization work with?

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* 45. Do you have a dedicated head count for running your influencer marketing program?

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* 46. How important is AI in your social media program?

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* 47. How often do you use ChatGPT or other AI tools for social media?

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* 48. What’s the main reason you use AI? (Select one)

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* 49. How has AI helped you in your day-to-day role?

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* 50. Do you plan to increase your use of AI tools in 2024?

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* 51. Would you like to learn how Meltwater can enable you to drive and demonstrate ROI from your Owned, Earned & Paid Media, Social Media and Influencer Marketing campaigns?

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* 52. Please enter your email address to receive your copy of the “State of Social Media 2023” report directly to your inbox

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* 53. Do you want to be subscribed to general updates about our content, events & solutions?

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