* 1. Are you male or female?

* 2. What is your age?

* 3. In which region of the United States do you live?

* 4. In a typical week, about how much time do you spend reading posts on blogs?

* 5. What blog topics are you interested in reading about?

* 6. Which topic from above interests you most?

* 7. How likely are you to start reading a blog if it contained the topics you were interested in?

* 8. If you answered unlikely or highly unlikely to the last question, why not?

* 9. Would you rather follow a blog on a specific topic or on multiple topics?

* 10. What characteristic of a blog makes you most likely to follow it?

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