HEEF Donor Survey 2018

Dear HEEF supporters

The Hopi Education Endowment Fund (HEEF) is committed to its mission of “cultivating and nurturing the future of our Hopi people through education by growing and safeguarding a perpetual source of funding”.

We know without our donors and supporters, this work would not be possible. Please help us improve our outreach and communication efforts by completing this 10-minute survey.

Your responses are confidential and we will not collect personal identifying information such as your name or IP address. We will not share your information with anyone outside of HEEF.

Your feedback is invaluable,
Kwa'kwaí~Askwalí (Thank you)!

Question Title

* 1. How did you first learn about HEEF?

HEEF board member

Hopi Tribe Grants & Scholarships Program (staff member, info session, etc.)

High school/college adviser/school staff member/teacher/counselor

Family member/friend

HEEF-funded student(s)

HEEF IMAGINE Grants

Email announcement

Social media post

HEEF website

Radio (please indicate which station in the text box below)

Other:

Question Title

* 2. HEEF is committed to building and safeguarding a perpetual source of funding for educational opportunities for Hopi students. How much of a barrier do you think funding is for the majority of Hopi students wanting to attend college?

Very significant barrier

Somewhat of a barrier

An insignificant barrier

Not a barrier at all

I don't know

Question Title

* 3. As a HEEF donor, what has motivated you to support HEEF financially?

Question Title

* 4. HEEF greatly appreciates your support. We work our best to recognize all of our donors in a way that is meaningful to them. As a HEEF donor, what is your opinion on what would be the best ways to formally recognize your contributions to HEEF? (Please check all that apply)

A letter of recognition or appreciation

Small gifts with the HEEF logo (t - shirts, cups, pens, etc.)

Gifts based on level of donation (larger gifts of recognition for larger donations)

A recognition event for donors

Recognition of you/your company/organization as a donor on the HEEF website

I do not feel that there is a need to recognize HEEF donors

Additional comments or ideas regarding donor recognition:

Question Title

* 5. Which social media platforms do you currently use, on any device (computer, phone, tablet, etc)?

	Have an account and use actively	Have an account, but use rarely	No account, don’t use
Facebook	Facebook Have an account and use actively	Facebook Have an account, but use rarely	Facebook No account, don’t use
LinkedIn	LinkedIn Have an account and use actively	LinkedIn Have an account, but use rarely	LinkedIn No account, don’t use
Twitter	Twitter Have an account and use actively	Twitter Have an account, but use rarely	Twitter No account, don’t use
Instagram	Instagram Have an account and use actively	Instagram Have an account, but use rarely	Instagram No account, don’t use
Snapchat	Snapchat Have an account and use actively	Snapchat Have an account, but use rarely	Snapchat No account, don’t use

Other (please specify)

Question Title

* 6. For what purposes do you primarily use social media (considering all platforms you use)? Please check all that apply.

Professional use (work, networking, sales, self-promotion)

To keep in touch with friends and family

To receive updates from organizations, schools, etc.

To receive information (e.g. by following news pages, interest groups, etc.)

For fun (e.g. watching videos, following certain people or pages because they are funny/interesting/entertaining)

To join virtual groups (e.g. Facebook groups)

Other (please specify)

Question Title

* 7. On a typical day, how much time do you spend on social media platforms (on a computer or phone)? Consider all the social media platforms you use.

Less than an hour

1 - 2 hours

2 - 4 hours

4 - 6 hours

More than 6 hours

For each of the following questions about the HEEF, please select the response that most closely aligns with you. You are encouraged to add your comments and suggestions.

Question Title

* 8. How would you like HEEF to communicate with you about news, events, and fundraising activities? (Please check all that apply)

Letters by regular mail

Social media posts (e.g. Facebook, Twitter)

HEEF booth at various local events

Radio and /or TV spots, news articles

Telephone calls

Text messages

A smartphone app

A podcast

Other (please explain below)

Additional comments or ideas:

Question Title

* 9. How do you feel about the amount of communication/updates you are currently receiving from HEEF?

Far too much

A little too much

About right

Not quite enough

Not enough at all

Please explain why you feel this way:

Question Title

* 10. How likely are you to forward information about HEEF to a family member, friend, or colleague, encouraging them to donate?

Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

Please explain why you would or would not forward information about HEEF to your contacts, encouraging them to donate:

Question Title

* 11. When you consider donating to any charitable organization(not just the HEEF), what do you care about most? (Please check all that apply)

A focus on a long-term impact

A focus on a temporary but urgent need, such as disaster relief

Evidence of the organization's efficiency

Support/endorsement of the organization by the local community

Support/endorsement of the organization by people I know

Support/endorsement of the organization by politicians, celebrities, organizations

Transparency (e.g. of finances, leadership, decision-making, etc.)

Media coverage about the organization

Good communication with donors

Adequate recognition of donors

The organization helped me or someone I know personally

Other (please specify)

Question Title

* 12. How much of a positive impact do you believe higher education has on someone's life and community?

Significant positive impact

Somewhat of a positive impact

Very little positive impact

No positive impact at all

I don't know

Question Title

* 13. How important do you think it is to donate to HEEF in order to help Hopi students pursue higher education?

Extremely important

Important

Somewhat important

Not important at all

I don't know

Question Title

* 14. Throughout the year, HEEF engages in a number of fundraising campaigns and events. Which ones have you heard about and/or donated to?

SEEDS4HEEF

Arizona Gives Day

Spring (Corn) Appeal

Summer Outreach

Silent Auction

Student Gala

Alumni Challenge

Giving Tuesday

Holiday Appeal

Other (please specify)

Question Title

* 15. Regardless of whether you are a current or prospective donor, what are the main reasons you would give to HEEF? (Check all that apply)

I have received funding from HEEF in the past.

Someone I know has received funding from HEEF.

Someone I know has served or currently serves on the HEEF Board.

I am Hopi and donating to HEEF is an opportunity for me to give back to my community.

I am not Hopi, but feel committed to the Hopi community for another reason. Donating to HEEF is a good way for me to support the Hopi Tribe.

I generally prefer to donate to educational causes. What is most important to me is that HEEF funds scholarships and grants.

I regularly donate to various charities and causes, and I find HEEF's work worth supporting.

I support HEEF because I believe that as an endowment fund, it can create lasting change.

Other (please specify)

Question Title

* 16. In 2017, to how many organizations did you make a monetary donation (in any amount)?

5 or more

Question Title

* 17. In 2017, approximately how much did you donate to charity, in total?

I did not donate to charity in 2017

1$ - $100

$101 - $250

$251 - $500

$501 - $1,000

$1,001 - $2,500

$2,501 - $5,000

$5,000 - $10,000

More than $10,000

Prefer not to say

The following demographic questions will help HEEF get to know our donors better.

Question Title

* 18. What is your age range?

Under 18 years old

18 - 25

26 - 35

36 - 45

46 - 55

56 - 65

66-75

76 or older

Prefer not to say

Question Title

* 19. What is the highest grade or level of school you have completed?

Less than high school

High school diploma or GED

Some college (no college degree)

Trade school

Associate’s degree

Bachelor’s degree

Master’s or doctoral degree (including PhD, JD, MD)

Prefer not to say

Other (please specify)

Question Title

* 1. How did you first learn about HEEF?

Question Title

* 2. HEEF is committed to building and safeguarding a perpetual source of funding for educational opportunities for Hopi students. How much of a barrier do you think funding is for the majority of Hopi students wanting to attend college?

Question Title

* 3. As a HEEF donor, what has motivated you to support HEEF financially?

Question Title

* 4. HEEF greatly appreciates your support. We work our best to recognize all of our donors in a way that is meaningful to them. As a HEEF donor, what is your opinion on what would be the best ways to formally recognize your contributions to HEEF? (Please check all that apply)

Question Title

* 5. Which social media platforms do you currently use, on any device (computer, phone, tablet, etc)?

Question Title

* 6. For what purposes do you primarily use social media (considering all platforms you use)? Please check all that apply.

Question Title

* 7. On a typical day, how much time do you spend on social media platforms (on a computer or phone)? Consider all the social media platforms you use.

Question Title

* 8. How would you like HEEF to communicate with you about news, events, and fundraising activities? (Please check all that apply)

Question Title

* 9. How do you feel about the amount of communication/updates you are currently receiving from HEEF?

Question Title

* 10. How likely are you to forward information about HEEF to a family member, friend, or colleague, encouraging them to donate?

Question Title

* 11. When you consider donating to any charitable organization(not just the HEEF), what do you care about most? (Please check all that apply)

Question Title

* 12. How much of a positive impact do you believe higher education has on someone's life and community?

Question Title

* 13. How important do you think it is to donate to HEEF in order to help Hopi students pursue higher education?

Question Title

* 14. Throughout the year, HEEF engages in a number of fundraising campaigns and events. Which ones have you heard about and/or donated to?

Question Title

* 15. Regardless of whether you are a current or prospective donor, what are the main reasons you would give to HEEF? (Check all that apply)

Question Title

* 16. In 2017, to how many organizations did you make a monetary donation (in any amount)?

Question Title

* 17. In 2017, approximately how much did you donate to charity, in total?

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* 18. What is your age range?

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* 19. What is the highest grade or level of school you have completed?

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* 20. If applicable, what is your tribal affiliation? (If not applicable or you prefer not to answer, leave blank)

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* 21. What is your primary occupation? (If you prefer not to say, leave blank)

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* 22. In which state(s) do you currently reside? (If you live outside of the U.S., please list your country)

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* 23. Is there anything else you would like to share with HEEF? Any comments or ideas?