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Analytics Working Group Survey - Introduction
The objective of the survey is to consult Hoteliers about their current electronic distribution practices and their use of distribution data. It is aimed at HEDNA members and non-members. The survey focuses just on electronic distribution channels and the data generated and transported by the computer systems involved. It does not cover off-line distribution such as walk-ins and call centres.
The information gathered will help the Group to understand current practices and identify opportunities. The responses will help shape the priorties and direction of the Work Group deliverables (reports, webinar and a best practice workshop at the HEDNA conference in Austin). These will be shared when available via reports, webinars and best practice workshops.
We really appreciate you taking time out of your busy schedule to respond. There are 21 questions which should only take 10 minutes to complete. All feedback is welcome and there are opportunities to get more involved, if interested.