Super Butcher Market Research Question Title * 1. Gender Male Female Question Title * 2. What age bracket are you in? 18 - 28 years 29 - 39 years 40 - 50 years 50 + years Question Title * 3. Who lives in your house? Two parents with young children Two parents with teenage / older children Single parent family Couple One person Shared (e.g. student house) Question Title * 4. What is your post code? Question Title * 5. Where do you usually buy your meat? From Coles or Woolworths From Bi-Lo or Aldi From your local butcher From a specialist butcher From a Super Butcher store Online from Super Butcher Online from another meat supplier Other Question Title * 6. What is most likely to influence the meat or grocery items you buy each week? Specials received via email from stores Specials received in your letterbox Specials you hear on the radio Specials you see advertised online Specials you read about in your local newspaper Specials you see advertised on TV Specials you read about in-store Specials your friends tell you about I don't take any notice of meat or grocery labels Question Title * 7. Rate the importance of the following when purchasing your meat ( 1 = the best 4 = the worst) 1 2 3 4 Quality 1 2 3 4 Price and Value 1 2 3 4 Convenience 1 2 3 4 In-store experience Question Title * 8. The background of a meat product's story is important to you? Strongly Disagree Disagree Neutral Agree Strongly Agree Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 9. When do you normally make your meat purchases? After work Before work Week days Weekends Question Title * 10. How often do you shop at Super Butcher? Daily Weekly Fortnightly Monthly Every few months Once a year Never Question Title * 11. How did you hear about Super Butcher? Radio Internet Event Friend, relative or colleague Newspaper / Magazine TV Drove past store Other (please specify) Question Title * 12. If you receive our emails, does email content impact on what you intend to buy? No Occasionally Yes Question Title * 13. What store do you most frequently shop at? Eagle Farm Ashmore Birkdale Waterford Oxenford Browns Plains Online Question Title * 14. Where would you like to see a new Super Butcher store? Question Title * 15. Any additional comments? Question Title * 16. Please enter your email to win a $100 voucher: Email Address Question Title * 17. What keeps you shopping at Super Butcher? Convenience Free & easy car parking Low meat prices Superior quality of meat Extensive range of meat A good range of fruit and vegetables and other I like the shopping experience I like the fact that butchers are available to cut up my meat I receive helpful information on meat and how I can cook it I like to purchase my meat in bulk I find the staff friendly and helpful I prefer to support family businesses rather than the big retailers Other (please specify) Question Title * 18. How much for you value the fact that Super Butcher is an Australian family owned business? This is very important to me This is moderately important to me This is not important to me Question Title * 19. When shopping at Super Butcher, how often do you buy items other than meat? Always Often Sometimes Never Done
