Target Marketing Healthcare Newsletter Reader Survey

Thank you for participating in the Target Marketing Healthcare Newsletter Reader Survey.

Our goal is to get a clearer view of what readers working in the healthcare industry need from our Target Marketing Healthcare newsletter.

The survey below will ask you a series of questions about the kinds of content you want, the topics you care about, and how you prefer to receive that information. The survey should take no more than 10 minutes to complete.

You will be asked to tell us a bit about yourself, and at the end of the survey you will have the opportunity to be entered to win a $100 American Express gift card. To ensure confidentiality, the results of this survey will only be reported anonymously and in aggregate.

Question Title

* 1. How valuable do you find each type of content? (5 being most valuable, and 1 being least valuable.)

	Not at all valuable	Somewhat valuable	valuable	very valuable	Extremely valuable
Best Practices	Best Practices Not at all valuable	Best Practices Somewhat valuable	Best Practices valuable	Best Practices very valuable	Best Practices Extremely valuable
Case Studies	Case Studies Not at all valuable	Case Studies Somewhat valuable	Case Studies valuable	Case Studies very valuable	Case Studies Extremely valuable
Opinion	Opinion Not at all valuable	Opinion Somewhat valuable	Opinion valuable	Opinion very valuable	Opinion Extremely valuable
Marketing executive interviews (strategic leaders with titles similar to CEO, CMO, VP Marketing, etc.)	Marketing executive interviews (strategic leaders with titles similar to CEO, CMO, VP Marketing, etc.) Not at all valuable	Marketing executive interviews (strategic leaders with titles similar to CEO, CMO, VP Marketing, etc.) Somewhat valuable	Marketing executive interviews (strategic leaders with titles similar to CEO, CMO, VP Marketing, etc.) valuable	Marketing executive interviews (strategic leaders with titles similar to CEO, CMO, VP Marketing, etc.) very valuable	Marketing executive interviews (strategic leaders with titles similar to CEO, CMO, VP Marketing, etc.) Extremely valuable
Marketing practitioner interviews (marketers who work directly to create and deploy the marketing and are not executives)	Marketing practitioner interviews (marketers who work directly to create and deploy the marketing and are not executives) Not at all valuable	Marketing practitioner interviews (marketers who work directly to create and deploy the marketing and are not executives) Somewhat valuable	Marketing practitioner interviews (marketers who work directly to create and deploy the marketing and are not executives) valuable	Marketing practitioner interviews (marketers who work directly to create and deploy the marketing and are not executives) very valuable	Marketing practitioner interviews (marketers who work directly to create and deploy the marketing and are not executives) Extremely valuable
Blogs	Blogs Not at all valuable	Blogs Somewhat valuable	Blogs valuable	Blogs very valuable	Blogs Extremely valuable
Tips and tricks	Tips and tricks Not at all valuable	Tips and tricks Somewhat valuable	Tips and tricks valuable	Tips and tricks very valuable	Tips and tricks Extremely valuable
Research	Research Not at all valuable	Research Somewhat valuable	Research valuable	Research very valuable	Research Extremely valuable
News	News Not at all valuable	News Somewhat valuable	News valuable	News very valuable	News Extremely valuable
Marketing technology coverage and analysis	Marketing technology coverage and analysis Not at all valuable	Marketing technology coverage and analysis Somewhat valuable	Marketing technology coverage and analysis valuable	Marketing technology coverage and analysis very valuable	Marketing technology coverage and analysis Extremely valuable
Marketing technology reviews	Marketing technology reviews Not at all valuable	Marketing technology reviews Somewhat valuable	Marketing technology reviews valuable	Marketing technology reviews very valuable	Marketing technology reviews Extremely valuable

Question Title

* 2. What formats of content do you find most valuable?

	Not at all valuable	Somewhat valuable	Valuable	Very valuable	Extremely valuable
Articles and Blog Post (text)	Articles and Blog Post (text) Not at all valuable	Articles and Blog Post (text) Somewhat valuable	Articles and Blog Post (text) Valuable	Articles and Blog Post (text) Very valuable	Articles and Blog Post (text) Extremely valuable
Videos	Videos Not at all valuable	Videos Somewhat valuable	Videos Valuable	Videos Very valuable	Videos Extremely valuable
Podcasts	Podcasts Not at all valuable	Podcasts Somewhat valuable	Podcasts Valuable	Podcasts Very valuable	Podcasts Extremely valuable
Webinars	Webinars Not at all valuable	Webinars Somewhat valuable	Webinars Valuable	Webinars Very valuable	Webinars Extremely valuable
Virtual Conferences	Virtual Conferences Not at all valuable	Virtual Conferences Somewhat valuable	Virtual Conferences Valuable	Virtual Conferences Very valuable	Virtual Conferences Extremely valuable
PDFs	PDFs Not at all valuable	PDFs Somewhat valuable	PDFs Valuable	PDFs Very valuable	PDFs Extremely valuable

Other (please specify)

Question Title

* 3. What day of the week would you prefer to receive this newsletter?

Question Title

* 4. When are you most likely to read a newsletter about healthcare marketing?

Morning Before Work

During the Work Day Morning

Around Lunch

During the Work Day, Afternoon

While Commuting to/from Work

At Night After Work

Other (please specify)

Question Title

* 5. Which of these e-newsletter formats would be most appealing to you?

Large images and very short intro text in the email, clickthrough to website to read story.

Short excerpts of content in the email, click to read the rest of the content online. (Our current format)

Longer, self-contained content in the email, fewer stories, click through only for expanded information and links.

Other (please specify)

Question Title

* 6. What other e-newsletters, websites or magazines do you go to for marketing content?

Question Title

* 7. What marketing topics are you most interested in?

	Not at all interested	Somewhat interested	Interested	Very interested	Extremely interested
Account-Based Marketing	Account-Based Marketing Not at all interested	Account-Based Marketing Somewhat interested	Account-Based Marketing Interested	Account-Based Marketing Very interested	Account-Based Marketing Extremely interested
Agencies	Agencies Not at all interested	Agencies Somewhat interested	Agencies Interested	Agencies Very interested	Agencies Extremely interested
B-to-B	B-to-B Not at all interested	B-to-B Somewhat interested	B-to-B Interested	B-to-B Very interested	B-to-B Extremely interested
B-to-C	B-to-C Not at all interested	B-to-C Somewhat interested	B-to-C Interested	B-to-C Very interested	B-to-C Extremely interested
Branding, Creative and Copywriting	Branding, Creative and Copywriting Not at all interested	Branding, Creative and Copywriting Somewhat interested	Branding, Creative and Copywriting Interested	Branding, Creative and Copywriting Very interested	Branding, Creative and Copywriting Extremely interested
Content Marketing	Content Marketing Not at all interested	Content Marketing Somewhat interested	Content Marketing Interested	Content Marketing Very interested	Content Marketing Extremely interested
Customer Acquisition	Customer Acquisition Not at all interested	Customer Acquisition Somewhat interested	Customer Acquisition Interested	Customer Acquisition Very interested	Customer Acquisition Extremely interested
Customer Retention	Customer Retention Not at all interested	Customer Retention Somewhat interested	Customer Retention Interested	Customer Retention Very interested	Customer Retention Extremely interested
Data management and data science	Data management and data science Not at all interested	Data management and data science Somewhat interested	Data management and data science Interested	Data management and data science Very interested	Data management and data science Extremely interested
Direct Mail, Catalogs, Print and Postal	Direct Mail, Catalogs, Print and Postal Not at all interested	Direct Mail, Catalogs, Print and Postal Somewhat interested	Direct Mail, Catalogs, Print and Postal Interested	Direct Mail, Catalogs, Print and Postal Very interested	Direct Mail, Catalogs, Print and Postal Extremely interested
DRTV	DRTV Not at all interested	DRTV Somewhat interested	DRTV Interested	DRTV Very interested	DRTV Extremely interested
E-commerce	E-commerce Not at all interested	E-commerce Somewhat interested	E-commerce Interested	E-commerce Very interested	E-commerce Extremely interested
Email	Email Not at all interested	Email Somewhat interested	Email Interested	Email Very interested	Email Extremely interested
Enterprise and Large Business Marketing	Enterprise and Large Business Marketing Not at all interested	Enterprise and Large Business Marketing Somewhat interested	Enterprise and Large Business Marketing Interested	Enterprise and Large Business Marketing Very interested	Enterprise and Large Business Marketing Extremely interested
Environmental Sustainability	Environmental Sustainability Not at all interested	Environmental Sustainability Somewhat interested	Environmental Sustainability Interested	Environmental Sustainability Very interested	Environmental Sustainability Extremely interested
Event and Trade Show Marketing	Event and Trade Show Marketing Not at all interested	Event and Trade Show Marketing Somewhat interested	Event and Trade Show Marketing Interested	Event and Trade Show Marketing Very interested	Event and Trade Show Marketing Extremely interested
Generational Marketing	Generational Marketing Not at all interested	Generational Marketing Somewhat interested	Generational Marketing Interested	Generational Marketing Very interested	Generational Marketing Extremely interested
International	International Not at all interested	International Somewhat interested	International Interested	International Very interested	International Extremely interested
Internet of Things	Internet of Things Not at all interested	Internet of Things Somewhat interested	Internet of Things Interested	Internet of Things Very interested	Internet of Things Extremely interested
Lead Generation and Nurturing	Lead Generation and Nurturing Not at all interested	Lead Generation and Nurturing Somewhat interested	Lead Generation and Nurturing Interested	Lead Generation and Nurturing Very interested	Lead Generation and Nurturing Extremely interested
Legislation and Taxation	Legislation and Taxation Not at all interested	Legislation and Taxation Somewhat interested	Legislation and Taxation Interested	Legislation and Taxation Very interested	Legislation and Taxation Extremely interested
Marketing Automation and CRM Systems	Marketing Automation and CRM Systems Not at all interested	Marketing Automation and CRM Systems Somewhat interested	Marketing Automation and CRM Systems Interested	Marketing Automation and CRM Systems Very interested	Marketing Automation and CRM Systems Extremely interested
Marketing Strategy	Marketing Strategy Not at all interested	Marketing Strategy Somewhat interested	Marketing Strategy Interested	Marketing Strategy Very interested	Marketing Strategy Extremely interested
Measurement and Metrics	Measurement and Metrics Not at all interested	Measurement and Metrics Somewhat interested	Measurement and Metrics Interested	Measurement and Metrics Very interested	Measurement and Metrics Extremely interested
Mergers & Acquisitions	Mergers & Acquisitions Not at all interested	Mergers & Acquisitions Somewhat interested	Mergers & Acquisitions Interested	Mergers & Acquisitions Very interested	Mergers & Acquisitions Extremely interested
Mobile	Mobile Not at all interested	Mobile Somewhat interested	Mobile Interested	Mobile Very interested	Mobile Extremely interested
Multicultural	Multicultural Not at all interested	Multicultural Somewhat interested	Multicultural Interested	Multicultural Very interested	Multicultural Extremely interested
Omnichannel and Multichannel Integration	Omnichannel and Multichannel Integration Not at all interested	Omnichannel and Multichannel Integration Somewhat interested	Omnichannel and Multichannel Integration Interested	Omnichannel and Multichannel Integration Very interested	Omnichannel and Multichannel Integration Extremely interested
Online Marketing and Advertising	Online Marketing and Advertising Not at all interested	Online Marketing and Advertising Somewhat interested	Online Marketing and Advertising Interested	Online Marketing and Advertising Very interested	Online Marketing and Advertising Extremely interested
Personnel/HR/Career Management	Personnel/HR/Career Management Not at all interested	Personnel/HR/Career Management Somewhat interested	Personnel/HR/Career Management Interested	Personnel/HR/Career Management Very interested	Personnel/HR/Career Management Extremely interested
Retailing	Retailing Not at all interested	Retailing Somewhat interested	Retailing Interested	Retailing Very interested	Retailing Extremely interested
Search Engine Marketing and Optimization	Search Engine Marketing and Optimization Not at all interested	Search Engine Marketing and Optimization Somewhat interested	Search Engine Marketing and Optimization Interested	Search Engine Marketing and Optimization Very interested	Search Engine Marketing and Optimization Extremely interested
Security/Privacy	Security/Privacy Not at all interested	Security/Privacy Somewhat interested	Security/Privacy Interested	Security/Privacy Very interested	Security/Privacy Extremely interested
SMB Marketing	SMB Marketing Not at all interested	SMB Marketing Somewhat interested	SMB Marketing Interested	SMB Marketing Very interested	SMB Marketing Extremely interested
Social Media	Social Media Not at all interested	Social Media Somewhat interested	Social Media Interested	Social Media Very interested	Social Media Extremely interested
Software/Technology	Software/Technology Not at all interested	Software/Technology Somewhat interested	Software/Technology Interested	Software/Technology Very interested	Software/Technology Extremely interested
Trade Associations-Trade Shows	Trade Associations-Trade Shows Not at all interested	Trade Associations-Trade Shows Somewhat interested	Trade Associations-Trade Shows Interested	Trade Associations-Trade Shows Very interested	Trade Associations-Trade Shows Extremely interested
Video Marketing	Video Marketing Not at all interested	Video Marketing Somewhat interested	Video Marketing Interested	Video Marketing Very interested	Video Marketing Extremely interested
Virtual Reality and Augmented Reality	Virtual Reality and Augmented Reality Not at all interested	Virtual Reality and Augmented Reality Somewhat interested	Virtual Reality and Augmented Reality Interested	Virtual Reality and Augmented Reality Very interested	Virtual Reality and Augmented Reality Extremely interested
Website Design and Optimization	Website Design and Optimization Not at all interested	Website Design and Optimization Somewhat interested	Website Design and Optimization Interested	Website Design and Optimization Very interested	Website Design and Optimization Extremely interested

Other topics you're interested in (please specify)

Question Title

* 8. What would make this newsletter more useful to you?

Question Title

* 9. What industry is your company in?

Automotive

Computing Products/Consumer Electronics

Consumer Package Goods/Consumer Products

Creative Services/Agencies

Financial Services (Banking, Credit Cards, Investments)

Healthcare

Insurance

Manufacturer

Media/Entertainment

Non Profit (Charities, Education, Associations)

Pharma

Publishing

Real Estate

Retailer/Etailer

Software

Travel/Hospitality

Telecommunications

Other (please specify)

Question Title

* 10. What title best describes your role?

CEO

C-Suite Non CMO

CMO - VP of Marketing

Marketing Director

Brand Manager

Product Manager

Creative Director

Marketing Manager

Media Buyer

Marketing Assistant

Other (please specify)

Question Title

* 11. What is your firm's annual revenue?

Greater than $100 million

$51 million to $100 million

$5 million to $50 million

$1 million to $5 million

Less than $1 million

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* 12. In what country do you work?

Question Title

* 13. To be entered to win the $100 American Express gift card, please enter your email address. To read the complete contest rules, click here.

Question Title

* 14. How many people does your firm employ?

1-9

10-49

50-99

100-249

250-499

500+