1. Introduction

Thanks for taking a few minutes to respond to the following survey and giving us your thoughts.

After finishing the survey, you will be taken to a summary review of the results to date. No open-ended results that may contain personal information of respondents will be shown.

Your response is confidential - we do not reveal your answers in association with personally-identifiable information unless you give us permission to do so. Aggregate results will be reported in a future issue of Pharma Marketing News and will be available on the Pharma Marketing Network website Survey Page.

If you have any problems with this survey or questions, please contact John Mack at 215-504-4164 or johnmack@virsci.com.

THE ISSUE: CUSTOMER GENERATED CONTENT AND BUZZ MARKETING

"Consumer Generated Content" (CGC, also known as "Customer Generated Content" or "User Generated Content," UGC) is a current "hot" topic within pharmaceutical eMarketing circles.

Perhaps millions of doctors and patients are bloggers and write about drugs and the conditions they treat every day. Ten times that number of consumers read these blogs every day. Therefore, it makes sense, from an online drug marketer's point of view, to advertise on these blogs.

It starts to get controversial, however, when marketers try to gain a share of voice within these venues in a more pro-active manner.

This surevy solicits your opinion on specific marketing tactics involving CGC and buzz, specifically from a pharmaceutical marketing point of view.

This issue is discussed in more detail on Pharma Marketing Blog.

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