CYCLING APPAREL PREFERENCES market research - Upcoming Cycling Couture brand "SALT MOVE"

Roadie

Mountain

Both

Bold and colourful, lots of patterns etc.

Dark colours for practical reasons

Light Colours

Very plain and simple designs, not too much going on

Anything that looks nice, not really picky about it

Short Sleeve Shirt and removable sleeves

Short sleeved Gilet for over cycling shirt (windbreaker kind of item)

Long sleeved Gilet for over cycling shirt (windbreaker kind of item)

Long sleeve shirts

Underarmour/ secondskin items for underneath

Thicker Winter fabric long sleeve shirt

Buff

Cycling Caps

Bottles (if you usually do buy your own and not only use ones received from events etc.)

Beanie (winter)

Flatcap

Socks

Nice plain Branded T-shirt