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* 1. Select your role:

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* 2. Which of the following describes your organization?

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* 3. Contact Information

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* 4. Please select the industry you work in.

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* 5. What regions are you responsible for? (Select all that apply)

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* 6. What is your company's annual revenue (M = Million, B = Billion)?

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* 7. How many people make up your marketing team?

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* 8. How many sales people do you have?

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* 9. What are your biggest CONTENT challenges? (Select all that apply):

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* 10. What are your biggest LEAD CONVERSION challenges? (Select all that apply):

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* 11. What do you find are the THREE BEST channels for generating a return on your investment? (Select three)

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* 12. What do you find are the THREE WORST channels for generating a return on your investment? (Select three)

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* 13. How many accounts are you targeting in your Account Based Marketing (ABM) Strategy?

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* 14. What do you see as your greatest roadblocks to achieving your marketing goals? (Select all that apply):

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* 15. Please indicate your level of investment this year for the following DIGITAL tactics:

  Level of investment
Email Marketing
Webinars
Search Engine Marketing/PPC
Social Media (Paid)
Social Media (Non-Paid)
Content Marketing
Search Engine Optimizations

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* 16. Please indicate your level of investment this year for the following NON-DIGITAL tactics:

  Level of investment
Telemarketing/Business Development Representatives (BDR)
Executive Events/Breakfasts/Dinners
Direct Mail
Print Advertising
Tradeshows and Conferences
Account-based Marketing
Voice of the Customer Research

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* 17. Do you expect your annual marketing budget next year to:

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* 18. What percentage of your TOTAL REVENUE is allocated to your annual EXTERNAL MARKETING SPEND budget? (Select One)

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* 19. For every marketing dollar you spend, what % goes to up sell/cross sell your current accounts VS attracting net new accounts?

100% up sell/cross sell current accounts 50/50 Current VS Net New 100% attracting net new accounts
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i We adjusted the number you entered based on the slider’s scale.

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* 20. For every marketing dollar you spend, what % goes to vertical VS horizontal products?

100% Vertical 50/50 Vertical VS Horizontal 100% Horizontal
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 21. For every marketing dollar you spend, what % goes to legacy products VS new products?

100% Legacy 50/50 Legacy VS New 100% New
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 22. For every marketing dollar you spend, what % goes to channel VS direct?

100% Channel 50/50 Channel VS Direct 100% Direct
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 23. Please rank the following marketing channels from high to low, based on where you prioritize your marketing budget for next year. 1=highest priority; 8 = lowest priority

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* 24. What percentage of your next fiscal year's marketing budget will be committed by the end of the current fiscal year?

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* 25. How is your marketing team measured? (Select all that apply)

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* 26. What is your average conversion rate from Marketing Qualified Leads (MQL) to Deal Closure? (Select one)

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* 27. What is your average number of days to Deal Closure from a Marketing Qualified Lead (MQL)? (Select one)

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* 28. How satisfied are you with your year-to-date marketing results?

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* 29. What’s the number one piece of advice you would give yourself about last year's marketing plan?

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* 30. What question did we not ask? Meaning – is there a question that would have been valuable for you to compare benchmark results against?

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* 31. Once the survey has closed, we'll gladly share an incredible 25+ page personalized benchmark report. Do you wish to receive the report?

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