There are 100s of thousands of marketing agencies in the world. Even though there are so many, most aren't very differentiated. And even though most agencies know that a narrow market focus makes for more effective marketing, most offer a large menu of services to a wide variety of clients.
If you work at an agency or you hire agencies, we'd like your opinion about why this is. If all agencies picked a niche, could they serve their clients better and build a more profitable agency to boot? Or are there valid reasons why clients prefer agencies who can deliver multiple services and serve multiple industries?
Your response to the open-ended question in this poll may be featured in a blog post on the Databox Blog, (+29k subscribers) with a link to your site and/or shared via social media.
We will not share your email with any other parties. We will occasionally send opportunities to contribute to future surveys if you participate.