Tourism Industry Workforce Development Survey

In collaboration with Ontario Tourism Education Corporation, Destination Northern Ontario, Nature and Outdoor Tourism Ontario, District Social Services Administration Boards and Northern Ontario Workforce Planning Boards, we are reaching out to tourism business operators across Northern Ontario (Regional Tourism Organization 13) to gather information on the impact COVID-19 may be having on their operations.

The data collected in this survey will help analyze and identify specific workforce labour gaps and available opportunities within Northern Ontario’s tourism sector. The results will also aid to understand and support the skills and talent needs of the tourism sector to develop and deliver skills training to meet the labour gaps identified by you, the employer.  The result will be to address the needs of the local labour market and employers that have been impacted by the pandemic.

Ultimately, the program will assist in the identification and training of 300 potential employees and match them with a minimum of 150 employers within Northern Ontario’s tourism sector, as you scale up for the year of the Ontario Staycation.  Qualified employers will be eligible for a 30% wage subsidy to $3,000 per employee.

We understand that there is still a considerable amount of uncertainty for the months ahead. As organizations work to develop supports for tourism businesses around workforce gaps, we would appreciate your time to help us focus our work.

Your input is important, and any information that you can provide is appreciated.
1.What positions do you require to fill in your workplace for the upcoming season? (check all that apply)
2.What type of qualifications are you looking for? (check all that apply)
3.In terms of staffing, what challenges did you face during the 2020 season?
4.What types of staffing challenges do you foresee or are you facing for the 2021 season?
5.Did you find your staff had to face new challenges as a result of shifting to the domestic market or meeting COVID-19 protocols?
6.Please tell us what new challenges your staff had to deal with during the last year? (i.e. new markets, meeting COVID-19 protocols etc.)
7.Do you anticipate needing to provide training to your employees? If yes, please check all that apply.
8.Would you find it helpful to have staff trained to help educate individuals who are new to the outdoor experience (teach outdoor etiquette)?
9.Would you want to provide training to your employees in a language other than English?
10.How many staff do you anticipate hiring or re-hiring for the 2021 season?
11.Would you be interested in participating in a placement/training program if support were made available?
12.Do you have any additional workforce/staffing related comments/issues you would like to share with us?